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What is Web Content Management Anyway? Kim Williams-Czopek COO Duo Consulting
About Duo Consulting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Career Path ,[object Object],[object Object],[object Object],[object Object]
What is Content Management? Content Management is Your Solution Working Smarter and More Creatively Globalization Publishing Compliance Assets Versioning Archiving Syndication Search Check In/ Check/Out Authoring Editorial Localization Meta Data
What is the business case for a CMS? ,[object Object],[object Object],[object Object],[object Object],[object Object],Content  Reuse Library  Services Brand Consistency Content Repurpose Workflow Structured Content Content Repository
Content Management Systems Enable… Content Repurposing Distributed Authoring and Workflow Centralized Asset Management Globalization/Localization
So, What IS Content Management? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Areas of WCM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Role in WCM Projects ,[object Object],[object Object],[object Object],[object Object],[object Object]
Skill Set Translated ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Working towards a final deliverable Writing Information Architecture Information Design
Writing for the Web (or any online channel) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Heuristics -  Writing for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools/Approaches ,[object Object],[object Object],[object Object],[object Object]
 
Comparison Turn left to merge onto Everett Turnpike/I-293 S/RT-3A S toward Boston/Nashua Continue to follow Everett Turnpike Partial toll road Entering Massachusetts
Comparison Turn left at the “Everett Turnpike I-293 S/Route 3A toward Boston/Nashua” sign.
Information Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Heuristics – Information Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools/Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object]
Not so good Much better
Comparison Turn left to merge onto Everett Turnpike/I-293 S/RT-3A S toward Boston/Nashua Continue to follow Everett Turnpike Partial toll road Entering Massachusetts
Comparison go back to Step 1 Step 2. Turn left when you see the Everett Turnpike sign.  go to Step 3 Need help?  Click here. Click to enter a new address
Information Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Heuristics – Information Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools/Approaches ,[object Object],[object Object],[object Object],[object Object]
Lo-fi wireframe Hi-fi wireframe
Roll-over example
Comparison Turn left to merge onto Everett Turnpike/I-293 S/RT-3A S toward Boston/Nashua Continue to follow Everett Turnpike Partial toll road Entering Massachusetts
Comparison <<go back to last Step Step 2 .  Turn left when you see  . go to next Step>> HELP>> From Address: To Address:
Screen, Browser and System Compatibility ,[object Object],[object Object],[object Object],[object Object]
A Few References ,[object Object],[object Object],[object Object],[object Object]
[object Object],Duo Consulting – Web Content Management Experts Kim Williams-Czopek COO – Duo Consulting [email_address]
 

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What is Web Content Management Anyway?

  • 1. What is Web Content Management Anyway? Kim Williams-Czopek COO Duo Consulting
  • 2.
  • 3.
  • 4. What is Content Management? Content Management is Your Solution Working Smarter and More Creatively Globalization Publishing Compliance Assets Versioning Archiving Syndication Search Check In/ Check/Out Authoring Editorial Localization Meta Data
  • 5.
  • 6. Content Management Systems Enable… Content Repurposing Distributed Authoring and Workflow Centralized Asset Management Globalization/Localization
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Working towards a final deliverable Writing Information Architecture Information Design
  • 12.
  • 13.
  • 14.
  • 15.  
  • 16. Comparison Turn left to merge onto Everett Turnpike/I-293 S/RT-3A S toward Boston/Nashua Continue to follow Everett Turnpike Partial toll road Entering Massachusetts
  • 17. Comparison Turn left at the “Everett Turnpike I-293 S/Route 3A toward Boston/Nashua” sign.
  • 18.
  • 19.
  • 20.
  • 21. Not so good Much better
  • 22. Comparison Turn left to merge onto Everett Turnpike/I-293 S/RT-3A S toward Boston/Nashua Continue to follow Everett Turnpike Partial toll road Entering Massachusetts
  • 23. Comparison go back to Step 1 Step 2. Turn left when you see the Everett Turnpike sign. go to Step 3 Need help? Click here. Click to enter a new address
  • 24.
  • 25.
  • 26.
  • 29. Comparison Turn left to merge onto Everett Turnpike/I-293 S/RT-3A S toward Boston/Nashua Continue to follow Everett Turnpike Partial toll road Entering Massachusetts
  • 30. Comparison <<go back to last Step Step 2 . Turn left when you see . go to next Step>> HELP>> From Address: To Address:
  • 31.
  • 32.
  • 33.
  • 34.