This document discusses tourism products in India. It defines a tourism product as the sum of a country's attractions, transportation, hospitality, entertainment, and infrastructure offered to tourists to provide consumer satisfaction. Tourism products are classified in three ways: by attraction type (natural, man-made, symbiotic), by destination (event-based, site-based), and by category (activity-based, event-based, site-based, destination-based, package-based, circuit-based). The basic components that make up tourism products are a location's natural beauty, climate, culture, people, and supporting infrastructure.
3. Concept
When tourist decide to travel to a particular
destination, they look forward to a pleasurable
experience in terms of a safe and comfortable
journey, good accommodation and meals, interesting
attractions and leisure activities.These are the
expectations or products, which the tourist is
willing to spend money for.
4. Concept
Product
“A product in general can be a thing, a place, a
person, an event, etc. which satisfies the
needs of the person purchasing the product.”
The product may be defined as the ‘sum total of
physical and psychological satisfaction it
provides to the buyer’.
5. Cont….
The product can be exchanged for some
value.
It motivates the consumer to purchase it.
The tourism industry is a service industry
and provides products which are nothing
but services.
6. Definition
Tourism product is the sum total of a
country’s tourist attractions, transport
system, hospitality, entertainment, and
infrastructure which is offered to the
tourist, and if well designed and developed,
will result in consumer satisfaction.
7. Cont….
The basic raw material used in the formulation
of a tourism product is the country’s natural
beauty, its climate, history, culture, and the
people.
The other essential elements are the existing
facilities or the infrastructure, which are
necessary for the stay to be comfortable and it
include water supply, electricity, roads,
transport, communication, services and other
ancillary services
9. Classification of tourism product
There are three ways in which tourist
products can be classified..
Based on attraction;
Based on destination
Based on category of product
11. Natural attractions & man made attractions
Natural attractions are found all over the world like;
beaches, deserts, hills, mountains, climate, flora and
fauna, islands, these are nature gifts to human being.
Man-made products include fairs, festivals, cuisine,
architecture, monuments, shopping etc.
12. Symbiotic attraction
Symbiotic products does not come under
natural or human-made category. Marine
park, flower festival, wildlife sanctuary,
water sports etc.
Note:- the resources provided by nature
which are converted into the product by
humans but nature remains the core
attractions.
14. Event Based
Where an event is an attraction, it as an event based tourist
product.
Events attract tourists as spectators and also as participants in
the events, sometimes for both.
Events attract tourists as spectators and also as participants in
the events, sometimes for both
Event attractions are temporary
Example:- the Republic Day Parade, Khajuraho Dance Festival. the
Kumbh Mela etc.
15. SITE BASED TOURISM PRODUCTS
When an attraction is a place or site then it is called a site
based tourist product.
Site attractions are permanent by nature
Taj Mahal, The Great Wall of China, The Grand Canyon in
Arizona, Eiffel Tower, Statue of Liberty, Temples of
Khajuraho, etc.
17. Cont…
Products are visualized as a continuous whole or as a
series ranging from a simple activity which may
constitute the product to an entire circuit.
It is based on activity, event, site, destination,
package and tourism circuit.
18. Activity based:- active participation of tourist. e.g. -Adventure sports
Event based:- Elephanta festival, Mumbai.
Site based:- Museums at New York
Destination Based:- many cities in the world themselves a tourist attraction.
Package and Programs :- under this category come the offers which are
complimentary and are offered by service providers. For examples:- free casino
tickets to participants of a conference.
Tourism circuits:- they are the combination of the multiple chain of destinations
marketed as one product. Examples:- Buddhist circuit, char dham yatra
(Gangotri,Yamunotri,Kedarnath, Badrinath),Golden triangle