Swot Analysis Of Indian Elevators And Escalator Market

1. Swot Analysis Of Indian
Elevators And Escalator Market
ABHIJEET GAIKWAD

2. History Of Elevator Industry
 The Earliest Known Reference To An Elevator Is In The Works Of The Roman
Architect Vitruvius, Who Reported That Archimedes (C. 287 BC – C. 212 BC) Built
His First Elevator Probably In 236 BC
 In 1823, Two Architects Working In London, Burton And Hormer, Built And
Operated A Novel Tourist Attraction, Which They Called The "Ascending Room". It
Elevated Paying Customers To A Considerable Height In The Center Of London,
Allowing Them A Magnificent Panoramic View Of Downtown
 In 1835 An Innovative Elevator Called The "Teagle" Was Developed By The Company
Frost And Stutt In England. The Elevator Was Belt-driven And Used A
Counterweight For Extra Power
 The Hydraulic Crane Was Invented By Sir William Armstrong In 1846, Primarily For
Use At The Tyneside Docks For Loading Cargo
 Henry Waterman Of New York Is Credited With Inventing The "Standing Rope
Control" For An Elevator In 1850
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3.  In 1852, Elisha Otis Introduced The Safety Elevator, Which Prevented The Fall Of
The Cab If The Cable Broke
 On March 23, 1857 The First Such Passenger Elevator Was Installed At 488
Broadway In New York City
 The First Electric Elevator Was Built By Werner Von Siemens In 1880 In Germany
 The safety and speed of electric elevators were significantly enhanced by Frank
Sprague
 In 1874, J.W. Meaker patented a method which permitted elevator doors to open
and close safely.
 In 2000, the first vacuum elevator was offered commercially in Argentina
History Of Elevator Industry
ABHIJEET GAIKWAD

4. Type Of Elevator
Passenger Elevator
A passenger elevator is designed to move people between a
building's floors. Passenger elevators capacity is related to the
available floor space. Generally passenger elevators are available
in capacities from 500 to 2,700 kg
Stretcher Elevator
The Hospital Bed elevator is made to carry the stretcher along
with few persons. It is also designed to carry bulky hospital
equipment. It has a minimum carrying capacity of 15 Persons
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5. Goods Elevator
Good Elevators Are Designed To Move Goods
Between Different Floors Of A Building, Their
Capacity Being Related To Available Floor Space
Panoramic Elevator Cabins
Internal Or External - Add Value To The Building,
Highlighting The Uniqueness Of Its Style And
Design. Ride Between Floors Becomes An
Exceptional Experience And Comfort.
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6. Capsule Elevator
Capsule Elevators Act As Architectural Highlights On
Prestigious Buildings. They Can Be Called The Ornaments
Of A Building As They Enhance Its Beauty And Bring Life
Into It. Their Design, Features And Infinite Options Add
Its Optimum Travel Comfort.
Automobile Elevator
Commercial Building Automobile Elevators Are Generally
Meant For Use In Parking Lots, Condominiums, Car
Showrooms/Garages. These Are Widely Used For
Transportation Of Vehicles To The Top Of The Building Or To
The Basement And Showroom. These Are An Easy Solution To
Parking Problems Faced In Crowded Places And Can Help Save
On The Purchase Of Costly Land In Commercial Areas.
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7. Hydraulic Elevator
Hydraulic Elevators Are Elevators Which Are Powered By A
Piston That Travels Inside A Cylinder. An Electric Motor
Pumps Oil Into The Cylinder To Move The Piston. The
Piston Smoothly Lifts The Elevator Cab. Electrical Valves
Control The Release Of The Oil For A Gentle Descent
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8. Competitor Presence In Elevator Market
International Players
 Otis
 Schindler
 Kone
 Fujitec
 Hitachi
Large Domestic Player
 Johnson
Local Players
 200 +
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9. Market Shares Of International Players All Over The World
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10. Strength Of
Elevator Industry
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11. Increasing Real Estate Demand
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12. East Pune
37%
West pune
25%
South pune
24%
North pune
14%
Property
Area Property
East Pune 3000
West Pune 2000
South Pune 2000
North Pune 1178
Central Pune 376
New Project 778
Source – Magicbrick
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13. Source - Maharashtra Economic Survey 2014= 2015 ABHIJEET GAIKWAD

14. Shares Of Elevator Industry In 2 Segment
65%
35%
residential
industrial
Source – Economic times
http://economictimes.indiatimes.com/magazines/business/e
levator-market-to-touch-54500-units-in-2014-
report/articleshow/6242568.cms ABHIJEET GAIKWAD

15. Increasing Middle Class Group
As Increased Employment
Figure Shown In Each Different
City And Pune As One Of The
Leading Leader For
Employment Generation Lead
To Increase In Housing
Demand , Mall Which Is A
Positive Sign For Elevator
Industry
Source - Maharashtra economic
survey 2014= 2015
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47%
10%
10%
6%
14%
13%
Region wise Employment As Per
Sixth EC
PUNE
KOKAN
NAGPUR
AMRAVATI
NASHIK
AURANGABAD

16. Government Compulsion For Elevator In Residential Area
Before There Was No Compulsion For Builders To Install Lift It Was Used As
Amenity But It Has Been Made Compulsory By The Government To Have Lift
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17. Most of the money made in the elevator business is not in terms of new
equipment sales but from maintenance and servicing.
Long Term Business
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18. Attraction Of Rural Population To Urban City
By 2030, Near 50% Of The Country’s Population Is Expected To
Live In The Urban Areas, A Sharp Rise From The Current 31%.
11500
11500
29500
46000
52600
0
10000
20000
30000
40000
50000
60000
2001 2004 2008 2012 2013
Indian elevator growth trend,
2001-2013(units)
YEAR
Indian elevator
growth trend,2001-
2013(units)
2001 11500
2004 11500
2008 29500
2012 46000
2013 52600
ABHIJEET GAIKWAD

19. The Leading City Markets For Elevators Are Mumbai, National Capital Region
(NCR), Pune, Chennai, Bangalore, Ahmedabad, Kolkata, Hyderabad And Surat.
The Top 30 Cities Accounted For Over 70% Of The Elevator Market In India, In 2013.
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20. Weakness
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21. Low Availability Of Skill Full Labor
A Major Issue Is Getting Skilled Manpower Since There Are No
Specific Training Courses Being Run In The Country
Time Taken For Legalization Process
The Process Taken By Government For The Process Of
Installation Of Lift Takes Long Time
ABHIJEET GAIKWAD

22. Local competitor
More then 200 + local elevator company are present in the
market which can cause barrier to create business
Slow growing market
As compared to other Asian country like china the Real Estate market is
growing very slowly but India has a huge growth potential
High amount of money required for installation and maintenance of elevators
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23. Opportunity
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24. Expansion In Tire II
Along With Metros Smaller Town And Cities Are Also Expanding
Would Mean More Development , More Construction And Increase In
Elevator Demand
100 Smart City
Create Cities That Can Provide Employment Opportunities For A Large Number Of
Residents. Cities Can Develop Based On Core Competence In Specific Economic Areas
And Promote That Aggressively. Also, Develop Adequate Institutional, Physical, Social
And Economic Infrastructure To Attract Professionals And Investors
ABHIJEET GAIKWAD

25. Encouragement Of Government For Construction
Housing For All Till 2022 In Which In Which 750 Million Sqft
Has To Be Delivered For The Purpose Of Affordable Housing
Encouragement For Small Medium Enterprises Which Will Lead In Industrial
Development Which Will Help To Increase Industrial As Well As Corporate Lift
Demand
Make In India
Small Medium Enterprises
ABHIJEET GAIKWAD

26. New Area Availability
As Due To New Projects Like NAINA , PMRDA CIDCO DEVLOPMENT In Different Area
Like Panvel ,Bhivindi , Karjat , Which Will Led To Heavy Development And Will Act As
A Bridge To Increase Elevator Industry Demand
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27. Threats
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28.  Economic Slow Down May Reduce
Demand
 Market May Become Price Sensitive
 As Huge Option Available To The Customer His Bargaining Power May
Increase
 Major Player Can Make Difference
 Delayed Approval Of The Government
 All The Government Project Have To Pass Through For Approval Of Land
Clearance, And Various Other Clearance Which May Take Long Time For
Development
ABHIJEET GAIKWAD

29. Thank You
ABHIJEET GAIKWAD