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Thums up brand management in India strategic brand managem"
1. Made By- Abhinav Arya [email_address] Products Vs Brands
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4. Brand Tracking Period Brand emphasis Tag line 1977 to early 1980s Refreshment, Happiness Happy days are here again Middle 1980s Masculine I am the thunder Middle 1980s till 1993 Masculine, Brawn image Taste the Thunder 1993 to 1995 Coke ignored the brand 1995 - Masculine, Confident, Adventurous Remarks: Used Thums up as a flank brand Taste the Thunder … Masculine, Playful, Humorous, Confident Taste the Thunder
5. Brand Vs Products Product Brands Emphasis on Product benefits Emphasis on product benefits and emotional benefits Easy to replicate Difficult to replicate Provides short term gain Provides long term gain
Historically how the brand has been used to convey a particular message
Historically how the brand has been used to convey a particular message
Historically how the brand has been used to convey a particular message
Historically how the brand has been used to convey a particular message
Your brand positioning is the “space” that your services and solutions occupy in the minds of your target audience. The right positioning incorporates strong values and differentiators that are important to your customers. Brand positioning is important in deciding where you want to position your brand within its category and relative to the competition. Brand Positioning permeates virtually everything we do. It is the foundation to all communications and brand strategy . It is the disciplined thinking that guides the basis for building relationships between brands and customers. Once you determine the way in which you can reach your market, the next thing to look at is how you are going to lure your customer to try your brand.
Your brand positioning is the “space” that your services and solutions occupy in the minds of your target audience. The right positioning incorporates strong values and differentiators that are important to your customers. Brand positioning is important in deciding where you want to position your brand within its category and relative to the competition. Brand Positioning permeates virtually everything we do. It is the foundation to all communications and brand strategy . It is the disciplined thinking that guides the basis for building relationships between brands and customers. Once you determine the way in which you can reach your market, the next thing to look at is how you are going to lure your customer to try your brand.
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