The global chocolate industry in 2015 was valued at over $1000 million. Major producers included Mars, Mondelez International, and Nestle. Ivory Coast and Ghana produced over half the world's cocoa. Key trends in 2015 included sustainability initiatives like Mars' sustainable cocoa farming goal. Consumers preferred transparency in ingredients and natural products. Surveys found chocolate bars were most popular, while dark chocolate and buying in stores were preferred over online or sugar-free options.

1. Global Chocolate
Industry 2015
BY
ABHINAV KAUSHAL

2. Objectives
 This project basically discuss about the global chocolate industry of the year 2015
 Discussing about some players involve in this industry
 Highlighting the people’s favorite and most popular choice of chocolate.
 Discussing some international trends of this industry.

3. Research Methodology
• Most of the information collected in this project is from secondary sources which is the market
research report from Candy Industry and www.euromonitor.com. In this project maximum
information is collected through secondary source and there is a minimal use of primary data.
• Although I have use primary data source through surveys.
• Tools used: surveys made through Google forms.
• Sample survey: 100

4. INTRODUCTION

5. • Chocolate is one of the most popular foods of the world.
• It has been traded internationally for centuries, mostly from the underdeveloped to the developed
world.
• Consumption of chocolate specially Dark Chocolate is growing rapidly because of reported health
benefits.
• Chocolate has amazing complexities and levels of flavor
• The origin of chocolates can be traced back to the ancient Maya and Aztec civilizations in Central
America, who first enjoyed chocolate, a much prized spicy drink made from roasted cocoa beans.
• Up until 1650s all chocolate recipes were based on plain chocolate. It was an English doctor, Sir Hans
Sloane, who – after travelling in South America- focused on cocoa and food values, bringing a milk
chocolate recipe back to England. The original Cadbury Milk Chocolate was prepared to his recipe.

6. The Chocolate Industry

7. Major Chocolate Manufacturers
Company Net Sales 2015 (US$ millions)
Mars Inc. (USA) 18,400
Mondelēz International (USA) 16,691
Nestlé SA (Switzerland) 11,041
Ferrero Group (Luxembourg / Italy) 9,757
Meiji Co Ltd (Japan) 8,461
Hershey Co (USA) 7,422
Chocoladenfabriken Lindt & Sprüngli AG
(Switzerland)
4,171
Arcor (Argentina) 3,000
Ezaki Glico Co Ltd (Japan) 2,611
Yildiz Holding (Turkey) 2,144
Source: Candy Industry, Jan 2016

8. World Cocoa Production
Where chocolate comes from(Percentage of World Cocoa Bean Production)
Ivory Coast 40-45%
Ghana 16%
Indonesia 15%
Brazil 6%
Nigeria 5%
Cameroon 5%
Ecuador 3%
Rest of the world 5-10%

9. 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
1
World Cocoa Production
Ivory Coast Ghana Indonesia Brazil Nigeria Cameroon Ecuador Rest of the World

10. INTERNATIONAL TRENDS
 In Europe, the Food Information to Consumer Regulation is already leading to greater
transparency in chocolate ingredient label. According to Lu Ann Williams, head of research at
Innova Market Insights, “ We are now seeing consumers looking for more information on what’s
in their product or sometimes what’s not in their product.”
 A lots of products has been launched which are making cooking more convenient. Chocolate is
capitalizing on the rise of home cooking which had been driving by the popularity of cooking
programs and increasing health concerns.
 Mars, Incorporated is proud to be the first global chocolate company to commit to
fundamentally changing the way sustainable cocoa farming practices are advanced by aiming to
certify its entire cocoa supply as being produced in a sustainable manner by 2020.
According to Cargill and Innova, more and more foods were now considered snacks that tried to
tap in to a specific part of the day.

11.  belVita successfully moved biscuits into the breakfast category and has spared a rise in
launches of sweet biscuits/cookies on a breakfast platform since 2009.
 There has been a resurgence of real butter i.e. saturated butter. There has been an increase in
usage of cocoa butter and saturated butter in production of chocolates. Mars Bars now claim
that its products contain 100% pure cocoa butter.
 Many mainstream products such as Cheerios have launched its products with a protein claim.
The trend is most prevalence in dairy and cereals but is also true to chocolate confectionary.
 There has been a tremendous increase in the trend for natural and healthier products. This is
driving interest in products made with real fruit.

12.  The success of discount retailers has led to an influx of private label products launches. The
share of private label product has grown in every continent since 2009. Private label chocolate
confectionary products made up 22.1% of products, up from 14.9% in 2009.

13. Indian Markets
 Indian chocolate industry is growing at the pace of 25% and is extremely fragmented with a
range of products like jellies, lollipops, toffees and sugar candies.
 As per Euromonitor study, Indian candy market is currently valued at around US $ 664 million
with about 70% or US $ 461 million in sugar confectionary and the remaining 30% in chocolate
confectionary.
 Cadbury is the market leader with 72% market share.
 Over 70 % of the consumption takes place in the urban markets
 Margins in the chocolate industry range between 10 and 20 percent depending on the price
point at which the product is placed.
 In India, the chocolate wafer market is around 35% of the total chocolate market and has been
growing at around 13%.

14. Drivers and Challenges
Drivers:
 Increase in disposable income
 Chocolate gifting prevailing
 Attractive pricing
 Opportunity to expand due to low penetration
 Innovation through brand and product variants
 Demand from new segments

15. Challenges:
 Rise in cocoa prices
 High entry barriers

16. Data Analysis
DATA COLLECTED BY SURVEY

17. Frequency Of Consumption
2%
6%
61%
12%
7%
12%
Brownies Candies Chocolate Bars Chocolate Cake Cookies Ice Cream

18. Favorite form of Chocolate
Chocolate bars
61%
chocolate cake
12%
cookies
7%
ice cream
12%
candies
6%
brownies
2%

19. Type of Chocolate preferred
Chocolate with fillings
6%
Chocolate with nuts
17%
Dark Chocolate
31%
Just like Chocolate in any form
18%
Milk Chocolate
5%
White Chocolate
6%
Others
17%

20. Buying Chocolates Online
No, I never intend to No, but I can consider it Yes, all the time Yes, but rarely

21. Sugar free Chocolates
No
10%
Yes
90%

22. Gifting chocolates
I don’t gift chocolates Very rarely Sometimes Quite frequently All the time

23. Conclusion
 We can conclude from the data given in previous slides that the chocolate industry is huge
consists of more than US $ 1000 million.
 Most of the cocoa production take place in African countries like Ghana, Ivory Coast.
 The new sustainable cocoa farming, adopted by Mars Inc. is setting new trends in the market,
followed by most of the manufacturer.
 It has been seen that most of the consumers are now demanding transparency in production
 During the year 2015, there has been some new trends in chocolate industry. These are:
1. Sustainable cocoa farming adopted by Mars Inc
2. Transparency in production
3. Use of natural ingredients
4. Huge market share of Mars Inc.

24.  From the consumer point of view, if we can see, now a days consumers are preferring more
chocolate bars over any other form of chocolate.
 From the survey conducted, it has been found that some consumer buy chocolates online and
majority of them prefer to buy chocolates from retailers.
 It has been found that majority of the consumers hate sugar free chocolate and love dark
chocolate.
 Most of the consumers like domestic premium chocolate over imported premium chocolate.

26. BIBLIOGRAPHY
 http://www.slideshare.net/businessdesign2011/chocolates-presentation
 http://www.confectionerynews.com/Markets/10-chocolate-trends-for-2015/(page)/10
https://www.google.co.in/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-
8#q=international+trends+in+chocolate+industry
 Candy Industry
 www.euromonitor.com
 www.icco.org