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IILM ACADEMY OF HIGHER LEARNING
            JAIPUR

   CADBURY INDIA
     ABHISHEK PARWAL
      PGDM 2012-14
CADBURY
INTRODUCTION
► JOHN CADBURY founder of the trust in 1824.

► In 1831, John Cadbury rented a small
 factory, became a manufacturer of drinking chocolate
 and cocoa, laying the foundation for the Cadbury
 chocolate business.

► In 1847 John Cadbury rented a larger factory in
 Bridge Street, off Broad Street, in the centre of
 Birmingham and went into partnership with his
 brother Benjamin.
► John Cadbury's sons Richard and George, who had
 joined the company in the 1850s, became the second
 Cadbury brothers to run the business when their father
 retired due to failing health in 1861.

► The business became a private limited company -
 Cadbury Brothers Limited - in 1899 following Richard
 Cadbury's sudden death at the age of 63.

► George Cadbury became chairman of the new board
 and his fellow directors were Barrow and William A.
 Cadbury, sons of Richard and two of his own
 sons, Edward and George Cadbury Junior.
CADBURY OVERVIEW

   Cadbury India is fully owned subsidy of Kraft food
    Incorporation.

□ The combination of Kraft foods and Cadbury creates
  a global powerhouse in snacks, confectionery and
  quick meals.
CADBURY GLOBAL REACH

   They are the second largest food company in the world with
    annual revenues of more than $54 billion.

   Cadbury India enjoys a value market share of over 70
    percent in the chocolate category.

   No.1 in Global CONFECTIONERY

   No.1 in Global BISCUITS

   No.2 in global CANDY
CADBURY INDIA
    In India, Cadbury began its operations in 1948
    by importing chocolates. After over 60 years
    of existence, it today has six company-owned
    manufacturing facilities at Thane, Induri (Pune)
    and Malanpur (Gwalior), Bangalore and Baddi
    (Himachal Pradesh), Hyderabad and 4 sales
    offices (New Delhi, Mumbai, Kolkata and
    Chennai). The corporate office is in Mumbai.
CADBURY LOCATIONS
TEAM MEMBERS
   Chairmen – C Y Pal (Non- Executive)

   Managing Director - Mr. Anand Kripalu

   Non-Executive Directors – Mr. Harsh Mariwala
                          Mr. Radhakrishnan B.
    Menon
STRENGTHS
                                                      WEAKNESS
-Distribution Network
                                        -Little Penetration in the Rural Sector.
-Market Share
-Aggressive Marketing
-Rich Product Mix


                               SWOT
               THREATS
                                                    OPPORTUNITIES
-Rise in the cost of chocolate and
dairy products.
                                        -Co-branding with other
                                        manufacturers of food and drink.
-Entry of many foreign players in the
Indian confectionary market, Which
are giving higher margins to the
retailers.

-The company has large exposure to
foreign currency exchange rate risk.
MISSION STATEMENT
   Cadbury's means quality: this is our
    promise. Our reputation is built upon
    quality: Our commitment to continuous
    improvement will ensure that our promise
    is delivered'
Corporate Social Responsibility

         Our Commitment to the Environment

1.Induri Factory helps provide Safe Drinking Water to 11,000 villagers
2.Sahyog- Non-formal school set up by Cadbury for children of migrant workers in
    Baddi
3. SARVAM-
    In response to the 2004 Asian Tsunami crisis, Cadbury committed funds and
    resources to the Sri Aurobindo Rural Village Action Movement (SARVAM)
    community project to redevelop two villages in the coastal regions of Pondicherry,
    India:
4.Migratory birds stop over at our Bangalore factory.
5. Akshya patra
CATEGORIES
   CHOCOLATES

   SNACKS

   BEVERAGES

   CANDY

   CONFECTIONERY
IT’S PRODUCTS
CAREER
OPPORTUNITIES
   SALES & MARKETING

   OPERATIONS

   FINANCE, LEGAL & IT

   HUMAN RESOURCES

(Post-graduates in their departments with 2 to 10
 years of work experience.)
Thank You

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Cadbury india

  • 1. IILM ACADEMY OF HIGHER LEARNING JAIPUR CADBURY INDIA ABHISHEK PARWAL PGDM 2012-14
  • 3. INTRODUCTION ► JOHN CADBURY founder of the trust in 1824. ► In 1831, John Cadbury rented a small factory, became a manufacturer of drinking chocolate and cocoa, laying the foundation for the Cadbury chocolate business. ► In 1847 John Cadbury rented a larger factory in Bridge Street, off Broad Street, in the centre of Birmingham and went into partnership with his brother Benjamin.
  • 4. ► John Cadbury's sons Richard and George, who had joined the company in the 1850s, became the second Cadbury brothers to run the business when their father retired due to failing health in 1861. ► The business became a private limited company - Cadbury Brothers Limited - in 1899 following Richard Cadbury's sudden death at the age of 63. ► George Cadbury became chairman of the new board and his fellow directors were Barrow and William A. Cadbury, sons of Richard and two of his own sons, Edward and George Cadbury Junior.
  • 5. CADBURY OVERVIEW  Cadbury India is fully owned subsidy of Kraft food Incorporation. □ The combination of Kraft foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.
  • 6. CADBURY GLOBAL REACH  They are the second largest food company in the world with annual revenues of more than $54 billion.  Cadbury India enjoys a value market share of over 70 percent in the chocolate category.  No.1 in Global CONFECTIONERY  No.1 in Global BISCUITS  No.2 in global CANDY
  • 7. CADBURY INDIA  In India, Cadbury began its operations in 1948 by importing chocolates. After over 60 years of existence, it today has six company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh), Hyderabad and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai.
  • 9. TEAM MEMBERS  Chairmen – C Y Pal (Non- Executive)  Managing Director - Mr. Anand Kripalu  Non-Executive Directors – Mr. Harsh Mariwala Mr. Radhakrishnan B. Menon
  • 10. STRENGTHS WEAKNESS -Distribution Network -Little Penetration in the Rural Sector. -Market Share -Aggressive Marketing -Rich Product Mix SWOT THREATS OPPORTUNITIES -Rise in the cost of chocolate and dairy products. -Co-branding with other manufacturers of food and drink. -Entry of many foreign players in the Indian confectionary market, Which are giving higher margins to the retailers. -The company has large exposure to foreign currency exchange rate risk.
  • 11. MISSION STATEMENT  Cadbury's means quality: this is our promise. Our reputation is built upon quality: Our commitment to continuous improvement will ensure that our promise is delivered'
  • 12. Corporate Social Responsibility Our Commitment to the Environment 1.Induri Factory helps provide Safe Drinking Water to 11,000 villagers 2.Sahyog- Non-formal school set up by Cadbury for children of migrant workers in Baddi 3. SARVAM- In response to the 2004 Asian Tsunami crisis, Cadbury committed funds and resources to the Sri Aurobindo Rural Village Action Movement (SARVAM) community project to redevelop two villages in the coastal regions of Pondicherry, India: 4.Migratory birds stop over at our Bangalore factory. 5. Akshya patra
  • 13. CATEGORIES  CHOCOLATES  SNACKS  BEVERAGES  CANDY  CONFECTIONERY
  • 15. CAREER OPPORTUNITIES  SALES & MARKETING  OPERATIONS  FINANCE, LEGAL & IT  HUMAN RESOURCES (Post-graduates in their departments with 2 to 10 years of work experience.)