This is the demo deck for the
Technology Entrepreneurship Part 2's Opportunity Execution Project.
Team: Peak Business Services
About us: For early stage companies with limited resources Peak Business Services (PBS) supplies online services and resources combined with personal assistance and mentoring from experts to provide the customer with a 'one stop shop for entrepreneurs'. Unlike 'traditional consultancies' PBS provides customers with an online community to share experiences, and a personalized services to assist with establishing and growing the customers business.
2. Executive Summary
The following pages provide potential clients and
investors a summary of MAP, our Modeled Action
Plan software application that lowers risk for
technology startups and addresses means for
scaling the enterprise once it’s established.
PBS has begun MAP development in an MVP
iterative environment and welcomes comment.
Please visit our website at
http://peakbusiness.wix.com/peak-business
4. Product
• Full-up MAP capability
• Initial MAP functionality
• Means for development
5. Team & Partnerships
• All of us entrepreneurs
• Multi-functional, multi-regional
• Means for acquiring needed talent
• Subject matter expert acquisition
• The role of incubators as marketing partners
6. Sales & Market Strategy JGS
• Our Target customer is early stage companies and those in a growth phase
• Our product enables our customers to get going in a cost effective manner and
achieve sales more quickly and efficiently
• We do this by providing a set of online tools supported by local online mentoring
• Our strategy is to sell our online services initially via economic agencies and
incubators as we fill the gap between what these organizations can provide and
what companies need
• We will do this by carrying out a soft launch of our product to a limited
geographical area i.e. initially Scotland and Texas (?) in the US
• This will enable us to test:
–Our site and product
–The market
–Our pricing
7. Partnerships JGS
An important part of our strategy is to form partnerships with organisations that will
promote our product. The main types of partnerships are
a.Economic agencies such as Scottish Enterprise and Business Gateway
b.Accelarators and Incubators such as Acceler8 in Scotland, and Y combinator
in the USA
c.Trade Organisations such as ScotlandIS in the UK
d.Independant consultants
We will provide our product to our partners at a discounted price which they can pass
onto their own clientele. We will also work with the Independent Consultants to find
the best pricing for their clientele recognising that money may be in short supply for
early stage companies.
8. Distribution JGS
• We are providing an online service so distribution is via our website. However the
issue we have is that we need to recognise the different global business cultures.
This has a significant impact on our launch and distribution processes.
• We will start our launch in Scotland,UK and Texas, USA. In these locations we will
appoint partners as product champions who can provide our prospective clients
with online (or face to face) mentoring to help with our product.
• We will establish our clientele and our ability to support our clients prior to
moving to new global locations.
• Finding our global partners is expected to be a time consuming but essential
component of our distribution strategy as it is essential we maintain the quality of
our product and service.
9. Sales JGS
We will manage our sales processes and activities via the Salesforce CRM tool.
MASON - DO WE need to put graphs in here to show our sales projectories - I can
easily do something on this - btu I am not sure what our pricing policy is
10. Marketing & Sales
• Define the market: founders, incubators,
business experts, partners
• Identify sales channels and marketing means
• Specific first steps, then grander schemes
• Cost/benefit
• Timing
11. Partnerships & Distribution
• Describe incubators, universities, business
experts and franchisees as partners
• Assume distribution from a central PBS to
country franchises who then use the partners
12. Costs
Short Term Costs [1-12 months] - $2300 (= $800fixed + $1500variable)
Company ‘Internal’ Costs [1-6 months]:
- Website (domain, servers, IT support, web design, maintenance for 6 months) = $800 [f]
- Conference (at least 2) presence = $400 [v]
- Contacting Incubators/universities/local start-ups = $100 [v]
Company ‘External’ Costs (cost of acquiring & developing network) [1-12 months]:
- Acquiring contacts with experts = $1000 [v]
o Rate: 5 senior/expert professionals per Conference/month
o Possible pool of Mentors
o $1k costs of acquiring -> 5 contacts, that turn into -> 1 mentor [worst case scenario – to be improved]
***no salaries for co-founders for 6 first months; money either spent on promoting company or saved in bank account; After 6 months –
evaluation of profit sharing model***
Long term costs [12-24 months] – $10,500 (= $3000fixed + $7500variable)
- Developing franchise model $3000 [f]
- Marketing campaign to acquire franchisors - $4500 [v]
- Maintaining 24/7 hotline for clients $3000 [v]
13. Revenue Model
1) IDEF0 – interactive model designed according to i) stage of company, ii) market, iii) product/service
offered
$30-50, one-off price for the model
$15 update – recommended each 2-3 months.
2) Subscription to Mentor database (variable % shared with mentors)
a. Pre-enterprise client - $10/months [3-6-12 months plan]
i. Mentor given
b. Start-up Client - $20-25/month [6-12-18 months plan]
i. Mentor chosen by client from 3-5 options
c. Premium - $30-40/month [6-12-18 months plan]
i. Whole database available
After 3 months – each month should bring recurring set of new, original clients:
30 * 1)IDEF0 = 900-1500
15 * 2)a. = 150 (*3 months) = 450
10 * 2)b. = 200 (*6 months) = 1200
2 * 2)c. = 60 (*6 months) = 360
14. MILESTONES 1-6 months
• Register all founders and solve shareholding question
• Find cost-efficient accountant
• Update website – visual aspect
• Update website – UX
• Update website – Product offer [able to log into individual account and order+ pay for product/service]
• Developing contacts with Universities/Incubators (5-10 visits)
◊◊◊ Register first client
◊◊◊ Register 5 clients
◊◊◊ Develop at least one start-up from ‘idea to sold product’
6-12 months
• Visit 2 start-up/entrepreneur conferences – share real success stories
• Create hot-line for i) existing and ii) new clients, along with on-line support
◊◊◊ Register first mentor/expert in our database
◊◊◊ Record over $5000 in revenue
12-24 months
• Successfully launch a franchise model
• Develop 10 companies with 9 month continuous growth of revenue
◊◊◊ Register 12 months of continuous growth of revenue
◊◊◊ Grow Mentor pool to 25+ group (available for clients to choose from/ available for us to recommend)
15. Risk & Risk Mitigation
• Describe the MVP process; pivoting options, if
any
16. Funding & Use of Funds
• Schedule of our activities basically
