This document provides guidance on selecting and developing a speech topic. It recommends choosing a topic that is interesting to both the speaker and audience. Some criteria for a good topic are that it is appropriate, appeals to listeners' interests, and is something the speaker is enthusiastic about. When narrowing the topic, the speaker should consider what the audience knows, what elements are most important, and how much can be competently researched. The document also discusses defining the general purpose of entertaining, informing, or persuading, and then crafting a specific purpose statement that is receiver-oriented, specific, and realistic.