Some companies have realized the potential of social media beyond a marketing channel. They don't care for their Facebook wall or their twitter accounts as much as they care for enabling their employees to change the culture and use different tools to foster collaboration and open innovation. They are focusing on what matters now: building strong ties with customers and partners so that together we can confront the pace of change that our century will impose us.
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Social Business: the SMM evolution. Sao Paulo eShow
1. Social The Social Media
Business Marketing evolution
Fernando Polo @abladias
Sao Paulo, eShow,
13 June 2012
2. Social Media Marketing
Advertising
Customer Care
Social
2
Communication Media
#Territorio creativo
Marketing
Sales
Social Media
Product
Development
3. People first
Social Business
Social Media #Territorio creativo 3
4. XXIst Century
Marketing
1960-2000
P
4
#Territorio creativo
people
Social Media
5. 1. How to gain productivity through internal
and external collaboration,
5
2. How to open your innovation process.
#Territorio creativo
3. How to gain more meaningful insight of your
Social Media
customers
6. 4. How to generate sales through social media.
5. How to position a brand or increase
6
#Territorio creativo
reputation.
6. How to give customer support.
Social Media
7. How to build engagement.
8. #engagement
Social Media #Territorio creativo 8
9. From target to community
Community
Management
9
Content
#Territorio creativo
Creativity
Public Relations 2.0
Social Media
Advertising
(Social Platforms)
10. Transmedi
a
Useful First Move
Our vision
Creativity 2.0 On /Off / On
new rules
10
Low Cost Buzz
#Territorio creativo
Fan Centric
Social Media
fail often, fail quick, fail cheap
11. NH Hoteles
Name Your Room
Social Media #Territorio creativo 11
12. Wakeuppics
NH Hoteles
Social Media #Territorio creativo 12
15. Social CRM
Social Media Contact Center Customer Internal
Conversations Interactions Data
MONITORIZACIÓN
15
#Territorio creativo
ANALÍTICA
INTEGRACIÓN
CRM OPERATIVO
Social Media
Internal / External
Segmentation Customer Insights
Data Integration
23. Social Business Intelligence
Social Business Intelligence
23
#Territorio creativo
Brand Product Shopper Persona Influence SCRM Media
Social Media
Social Scorecard
Social Business Model
24. Social Business Intelligence
Brand Persona
Sincere
Atrevida
Contemporánea Actual
Independiente Flexible
24
Robust Exciting
#Territorio creativo
BRAND
Sobresaliente Enérgica
Única Tendencia
Social Media
Sophisticated Competent Imaginativa Joven