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Introducing the future of
       soaps……

A NEW soap for
    a NEW
  generation
Where everything is sweet…
        But sour.
      mostly
Why is the soap
   called ‚Cherry
     Gardens‛?
Well..
• It’s got a ring to it.
• Short and snappy.
• Name of a real place in Chelmsford, which is
  our setting.
• Sounds like a soap opera name.
• It has connotations of a sweet area but is this
  ironic?
• ‘Gardens’ suggests a rural area.
Location…
Location,
Location…
Location, Location,
Cherry
 Gardens’
CHARACTERS
Name: Marris Morris
Age: 52 years


    Do these
Occupation: Owner of village pub
Other:
• Divorced from wife Sally who left him 5
  years ago.

images stir your
• He is depressed from the divorce and
  misunderstood by the community. He believes
  that every female is his wife Sally.
• Lives alone above his pub. The only time he

  imagination?
  comes down is to get a pint or to chat to the
  busty blonde bar maiden (whom he thinks is
  Sally) who his son, Dom, is going out with.
  The village inhabitants see him as a strange
  old man but he is really just longing after
  his wife Sally.
• He needs help…
Name: Dom Morris
Age: 22 years
Occupation: Electrician
Other:
• Girlfriend, Georgia is the bartender at
  his dads pub.
• Georgia has a child from a pervious
  relationship, Dom wants to take on role of
  father, but people are telling him to
  leave her before he gets too involved.
• He wants to get married but friends are
  persuading him not to.
Name: Georgia
       Stimpson
Age: 26 years
Occupation: Barmaid
Other:
• In a relationship with bosses son, Dom.
• Has a three year old son, Billy, from a
  previous relationship, but does not know
  the father.
• She has a bit of a reputation to get
  around with men.
Name: Dan Smith
Age: 15 years
Occupation: Student
Other:
• Stereotypical Chav.
• He sits at the children's park with his
  mate Kirk and they smoke.
• He is a wannabe Kirk.
Name: Kirk Hudson
Age: 17 years
Occupation: Unemployed and on
benefits
Other:
• Stereotypical Chav.
• Horrible person.
• Had 2 dogs which he loves.
What could they look like?
Name: Beryl Clark
Age: 80 years
Occupation: Retired teacher
Other:
• Widowed
• Loved by everyone
• Knows all secrets
• Spreader of gossip
• In a wheelchair
• Is cared for by her daughter who never
  married, Hetty, who she is trying to set
  up with Marris
Name: Hetty Clark
Age: 54 years
Occupation: Dinner lady at school where her
mother, Beryl, used to teach
Other:
• Single and lonely
• Can’t use technology to access dating
  sites
• Cat owner
• Looks after her mother Beryl
Narrative of the 1st episode
• Youths in pub, trying to get served,
  staring at barmaid
• Marris tells them to leave
• Kirk mock Marris
• Marris mocks Kirk’s dog, Mick.
• Marris gets punched by Kirk.
• Beryl goes to Marris’ aid
• Marris admits he needs help.
Demographic
     &
Psychographi
 c profiles
Other media texts
• Other shows our target audience would
  watch include:
• The X Factor
• Celebrity Juice
• Britain's got Talent
• An Idiot Abroad
• You’ve Been Framed

Our target audience like to see people
getting hurt/embarrassing themselves for
laughs… To make themselves feel better
about their own working class lives
Other media texts!!
• They would read ‘The Sun’ for daily news
  intake.
• They would use websites rather than
  books for source their information.
• They would use social-networking site
  on a regular basis.
• Through these websites, we would make
  our soap unique by opening up some
  storylines to our audience meaning they
  can help decide characters’ fates.
We are trend setters!!!!!!!!!!!!!
Channel 5
• There is a lack of British soaps
• Wouldn’t be competing against a
  similar soap on same channel
• Competition between other
  channels
• It was too similar to Eastenders to
  put on BBC1 , ITV already have 2
  popular soaps so…
• Channel 4 is aimed at a younger
  audience
Invest for……


A    NEWsoap for
    NEW a
    generation
(…And for lots of money)

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Cherry+gardens

  • 1. Introducing the future of soaps…… A NEW soap for a NEW generation
  • 2. Where everything is sweet… But sour. mostly
  • 3. Why is the soap called ‚Cherry Gardens‛? Well.. • It’s got a ring to it. • Short and snappy. • Name of a real place in Chelmsford, which is our setting. • Sounds like a soap opera name. • It has connotations of a sweet area but is this ironic? • ‘Gardens’ suggests a rural area.
  • 8. Name: Marris Morris Age: 52 years Do these Occupation: Owner of village pub Other: • Divorced from wife Sally who left him 5 years ago. images stir your • He is depressed from the divorce and misunderstood by the community. He believes that every female is his wife Sally. • Lives alone above his pub. The only time he imagination? comes down is to get a pint or to chat to the busty blonde bar maiden (whom he thinks is Sally) who his son, Dom, is going out with. The village inhabitants see him as a strange old man but he is really just longing after his wife Sally. • He needs help…
  • 9. Name: Dom Morris Age: 22 years Occupation: Electrician Other: • Girlfriend, Georgia is the bartender at his dads pub. • Georgia has a child from a pervious relationship, Dom wants to take on role of father, but people are telling him to leave her before he gets too involved. • He wants to get married but friends are persuading him not to.
  • 10. Name: Georgia Stimpson Age: 26 years Occupation: Barmaid Other: • In a relationship with bosses son, Dom. • Has a three year old son, Billy, from a previous relationship, but does not know the father. • She has a bit of a reputation to get around with men.
  • 11. Name: Dan Smith Age: 15 years Occupation: Student Other: • Stereotypical Chav. • He sits at the children's park with his mate Kirk and they smoke. • He is a wannabe Kirk.
  • 12. Name: Kirk Hudson Age: 17 years Occupation: Unemployed and on benefits Other: • Stereotypical Chav. • Horrible person. • Had 2 dogs which he loves.
  • 13. What could they look like?
  • 14. Name: Beryl Clark Age: 80 years Occupation: Retired teacher Other: • Widowed • Loved by everyone • Knows all secrets • Spreader of gossip • In a wheelchair • Is cared for by her daughter who never married, Hetty, who she is trying to set up with Marris
  • 15. Name: Hetty Clark Age: 54 years Occupation: Dinner lady at school where her mother, Beryl, used to teach Other: • Single and lonely • Can’t use technology to access dating sites • Cat owner • Looks after her mother Beryl
  • 16. Narrative of the 1st episode • Youths in pub, trying to get served, staring at barmaid • Marris tells them to leave • Kirk mock Marris • Marris mocks Kirk’s dog, Mick. • Marris gets punched by Kirk. • Beryl goes to Marris’ aid • Marris admits he needs help.
  • 17. Demographic & Psychographi c profiles
  • 18. Other media texts • Other shows our target audience would watch include: • The X Factor • Celebrity Juice • Britain's got Talent • An Idiot Abroad • You’ve Been Framed Our target audience like to see people getting hurt/embarrassing themselves for laughs… To make themselves feel better about their own working class lives
  • 19. Other media texts!! • They would read ‘The Sun’ for daily news intake. • They would use websites rather than books for source their information. • They would use social-networking site on a regular basis. • Through these websites, we would make our soap unique by opening up some storylines to our audience meaning they can help decide characters’ fates. We are trend setters!!!!!!!!!!!!!
  • 20. Channel 5 • There is a lack of British soaps • Wouldn’t be competing against a similar soap on same channel • Competition between other channels • It was too similar to Eastenders to put on BBC1 , ITV already have 2 popular soaps so… • Channel 4 is aimed at a younger audience
  • 21. Invest for…… A NEWsoap for NEW a generation (…And for lots of money)