Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Research at the bio lo a pp

10,360 views

Published on

B3

Published in: Education
  • Did u try to use external powers for studying? Like ⇒ www.HelpWriting.net ⇐ ? They helped me a lot once.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Have you ever used the help of ⇒ www.WritePaper.info ⇐? They can help you with any type of writing - from personal statement to research paper. Due to this service you'll save your time and get an essay without plagiarism.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Research at the bio lo a pp

  1. 1. Research Methods at the Bio LoA
  2. 2. Today’s Learning Outcome  B3- Discuss how and why particular research methods are used at the biological level of analysis.  I can explain the pros and cons of different research methods at the Biological LoA.
  3. 3. Ecological Validity  The measure of the whether an experiment shows what will happen in the real-world (w/humans).
  4. 4. Research Method #1: Case Study  A researcher observes the behavior of an individual or group in depth.  Tests, interviews, and detailed observations.  Pros:  Allows for an in depth analysis of a problem that cannot be researched in other ways  May highlight extraordinary cases and theories  Cons:  Not possible to replicate  Unrepresentative sample  Low Reliability/Can’t apply directly to the rest of society.
  5. 5. Research Method #2: Experiment  Investigations carried out under highly controlled conditions to draw a relationship between the IV and DV.  Pros:  High Controls  High Validity  Easy to replicate  Cons:  Low Ecological Validity  Participant/Researcher Expectations
  6. 6. Research Method #3: Correlational Studies  Research designed to show the relationship between two variables.  Positive Correlation: X Increases, Y increases  More Studying, Higher Test Scores  Negative Correlation: X Increases, Y Decreases  More TV, Lower Test Scores  Pros:  Shows possible relationship between variables  Cons:  Correlation ≠ Causation  A Relationship does not mean X caused Y to happen.
  7. 7. Your Task  For each research method…  Identify and list studies that demonstrate this method  For one study, explain why the research method was selected, including the pros and cons of the study.

×