1. SEO For Your Business
A LunchTime MasterMind Webinar
From Andy Brudtkuhl & Doug Mitchell
2.
3. So What’s SEO
Search Engine Optimization
• It’s a lot of hard work
• It’s never guaranteed to work
• It doesn’t show immediate results
• It’s Always Changing
• It NEVER ENDS
4. No Really, What’s SEO?
• Getting Found In Organic Search Results
• Market Research
• Keyword Research
• Content Is King
11. Content Is King
• produce as much as possible
• create and maintain outposts
• repurpose everything
• distribute automagically
• inbound marketing = high ROI
13. Links Are Currency
• Inbound Links = Sites
That Link To Yours
• 22% Of SEO Is Inbound
Links
• Links Show Relevance
14. Getting Links
• Link to other people (reciprocal)
• Submit to online directories
• Use Social Media (profiles, sharing)
• Create Awesome Content People Will
Share
15. Target Local If You Can
82% of people search online first to find local products and services