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FaceTag Integrating Bottom-up and Top-down Classification in a Social Tagging System IA Summit 2007 22-26 March, Las Vegas
The Long Tail Our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" at the head of the demand curve and toward a huge number of niches in the tail   ,[object Object],[object Object],[object Object]
The UGC Era ,[object Object],[object Object],[object Object]
Information Overload ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can we navigate and find this information?
An Emerging Approach to Distributed Classification ,[object Object],[object Object],[object Object]
Del.icio.us Homepage
Collaborative Tagging Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Have tagging systems solved the issue?
Del.icio.us Homepage
Del.icio.us Tagcloud
Food Tag in Del.icio.us
Down the Long Tail TAG CLOUDS HITS LONG TAIL ?
More Tags for the Same Thing
How many apples? VS VS VS
Folksonomies ’  Properties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Language Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Experience Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Navigating Large Domains ,[object Object],[object Object],[object Object]
Our Toolbox!
Taxonomies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clusters ,[object Object],[object Object],[object Object],[object Object]
Facets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It is hierarchial Facet name 393 resources here
Facets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do we need next?
What do we need yet? ,[object Object],[object Object],[object Object],*Alex Wright:  http://www.agwright.com/ blog / archives /000900.html
FaceTag Contributions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Faceted Analysis
How to choice facets? 2 main roads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facets derived from the CRG general  scheme Date Time [Country] Space People Agent Purposes, [Markets]  (e.g. Industry, Health ...) Patient -- By-product Deliverables Product [Activities] Operation  -- Process Themes Material Language Property -- Part Resource Types  (e.g. online report, case study, blog...) Type [Documents, Resources] Thing  FACETAG CRG
FaceTag facets date of publication (through a calendar) Date public administration health,  education > conferences > www2006 Purposes Weinberger e. Reiss Morville People competitive analysis classification > facets web 2.0 > folksonomies information design > navigation design > breadcrumbs Themes predefined values (select box ISO Standard ISO 639-2)  Language white paper case study blog > enterprise web Resource Types SAMPLES FACETAG FACET
The Real Application
FaceTag Home SEARCH  +  TAG SUGGESTION FACETS  + FACETED TAGS RESULT SET
Search Term Selected SEARCH TERM UPDATED  TAGS UPDATED RESULT SET
Search Term + Tag Selection FACET TAGS for this FACET FACETED BREADCRUMBS UPDATED RESULT SET
Final Step UPDATED  TAGS RESULT SET
Input Form WYSIWYG EDITOR FACETS TITLE and URL HIERARCHICAL TAG SUGGESTION
Preliminary User Research
[object Object],[object Object],[object Object],Facets Evaluation
[object Object],[object Object],[object Object],[object Object],User Interface Evaluation
Conclusions
Folksonomies are dead. Long Life to folksonomies ,[object Object],[object Object],[object Object],[object Object],Hierarchies Facets Tag Suggestion Hierarchical Clustering Tagging Decay Advanced Navigation Synonyms Syntax Control User Ratings
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Questions ?

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FaceTag at IASummit 2007

Editor's Notes

  1. Idee: - Cattedrali e Bazar Contaminazione Blog e giornali Middle Ground L’altra faccia della medaglia. Riprendendo Claudio. Milioni di contenuti prodotti dagli utenti. Technorati monitora 63M blog, >150M di post con tag, 13M di tag unici. Wikipedia, Flickr, YouTube Long Tail di Chris Anderson. Abbattimento costi di produzione e distribuzione dei contenuti. 3° punto è Aggregazione. Come li trovo?Come trovo i contenuti degli altri utenti e come trovo i contenuti che io stesso ho inserito? Una modalità citata oggi è quella degli aggregatori. Google sostanzialmente è un aggregatore, un grande filtro che siede sopra una quantità inimmaginabile di contenuti. Il tagging è un’altra modalità, ma è una modalità diversa perché tenta di entrare nei contenuti aiutando a navigarli