Angelique Cachia

Amsterdam Area, Netherlands Netherlands

Head of Content at UBM plc

Advertising / Marketing / PR

Expertise: Creating compelling content for audiences ranging from consumers to key influencers/stakeholders/experts: • Executing every step from devising a strategy that works, to identifying the stories that will engage your audience, and writing copy that presses the right buttons; • Researching user journeys (interviews, case studies) and creating realistic user scenarios in order to identify key touchpoints between content and customers' life cycle; • Working with information architects/chief design officers/search engine marketers to publish online content that optimizes user experience and search/share while meeting a company's marketing and/or communication goals; • Developing cont...