Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Published on
#TECHVISION2020The I in Experience
Technology Vision 2020 | accenture.com/technologyvision 4
Thisisanimportantshiftas
companiesincreasetheir
personalizationefforts.
Demand for personalization is high. In a survey by
Adobe, 67% of consumers said it’s important for
companies to customize content automatically based
on a person’s current context. What’s more, 42% said
that unpersonalized content annoys them.
of consumers said it’s important
for companies to customize
content automatically based
on a person’s current context.
Abramovich, G (n.d.). Consumer Demand for
Personalized Content Reaches All-Time High. Adobe.
Comments are closed
Login to see the comments