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#TECHVISION2020The I in Experience Technology Accenture Tech Vision 2020 - Trend 1

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#TECHVISION2020The I in Experience
Technology Vision 2020 | accenture.com/technologyvision 4
Thisisanimportantshiftas
companiesincreasetheir
personalizationefforts.
Demand for personalization is high. In a survey by
Adobe, 67% of consumers said it’s important for
companies to customize content automatically based
on a person’s current context. What’s more, 42% said
that unpersonalized content annoys them.
of consumers said it’s important
for companies to customize
content automatically based
on a person’s current context.
Abramovich, G (n.d.). Consumer Demand for
Personalized Content Reaches All-Time High. Adobe.

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