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Technology Vision 2020 | accenture.com/technologyvision Accenture Tech Vision 2020 - Trend 1

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Technology Vision 2020 | accenture.com/technologyvision
#TECHVISION2020The I in Experience
6
Enterprises are recognizing that
overly-prescribed customization
leaves users feeling out of control.
Researchers at Harvard’s Berkman Klein
Center found that the personalized
recommendation system of a popular
video streaming platform was leading
viewers to increasingly radical content,
contributing to the rise of conspiracy
theories and spread of misinformation.
In response to this unintended
consequence, the platform added new
features explaining why viewers see
certain recommendations and giving
them more control over the experience.

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