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#TECHVISION2020 Technology Vision 2020 | Accenture Tech Vision 2020 - Trend 1


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Technology Vision 2020 |
The I in Experience
Leaders are turning
to a new experience
model that increases
user participation–
Dating app Tinder is increasing
engagement by introducing
customized experiences into their
platform. But rather than collect
more information and heighten
behind-the-scenes customization,
the company released an interactive
series called “Swipe Night.” Users
participated in the time-boxed
experience, "swiping" to make
choices and advance the plot, and
could display those choices to start
conversations with potential dates.

Published in: Business

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