Accenture Life Sciences commercial services bring insights, design thinking and human ingenuity together to reimagine your customer experiences and commercial growth. Visit https://accntu.re/2me47gO to learn more.

1. GROWTH
THROUGH
COMMERCIAL
BELIFEYEARSAHEAD
Patient Inspired. Outcomes Driven.

2. NEWSCIENCE IS HERE.
ButforNewScienceto
deliveragainstitspromise
asthenewgrowthmachine
intoday’seconomic
environment,new
commercialmodels
andcustomerexperiences
arenecessary.
Areyouready tounlock
yournewgrowthengine
tobelifeyearsahead?
Accenture Life Sciences 2

3. Being life years ahead means you
understand this, knowing exactly
what is delighting your customers
and differentiating you from your
competitors at every moment.
ATTHEHEART
OFEVERYCARE
EXPERIENCEIS
APERSON–
AHUMANBEING.
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4. NEWEXPERIENCES:THECASE
FORCHANGE
Accenture Life Sciences 9
Only 47% 1/2
of patients said
pharmaceutical
companies understand
their emotional, financial
and other needs related
to their condition.
of life sciences
commercial leads said
they don’t have a good
understanding of what
their customers need
and want.
New science demands greater personalization and customer understanding. Our research with
patients, providers, and pharmaceutical companies has uncovered some eye-opening facts about
today’s commercial models and the customer experience.
Patients said that you
don’t understand them… … and you agree.
Source: Accenture Patient Services Survey 2019 Source: Accenture CEO/CMO Survey 2019

5. Copyright © 2019 Accenture. All rights reserved. 5
AN INTELLIGENT,
IMMERSIVE,
INTEGRATED
PATIENT
EXPERIENCE
CAN ACHIEVE
BETTER
OUTCOMES

6. IMAGINEIF…
Accenture Life Sciences 15
Patients could effortlessly
stay true to their regimen
Doctors could access updated and
accurate patient information in
real-time to adjust treatments
Medical device companies could
design better user experiences and
build a stronger position in the market

7. WHATIFYOUCOULDBUILDA
NEWCOMMERCIALMODEL?
One that…
Delivers better
outcomes
Centers the
commercial
organization on
delivering better
patient and program
outcomes.
Streamlines
and digitizes
Empowers seamless
collaboration across
the commercial
organization and other
functional areas –
connecting, simplifying
and unifying decision
making.
Applies
Intelligence
Enables the application
of AI, smart
automation, machine
learning and advances
analytics –at scale—to
discover and apply new
insights.
Delights its
customers
Understands what
patients and healthcare
providers want in their
individual interactions
and designs
experiences that
people love.
Harnesses
ecosystems
Enables connection to
data and insights from
other healthcare
entities impacting the
patient experience.
Our commercial capabilities are designed to help you become a “Living Business” – one
that unlocks sustained growth by continuously adapting to evolving customer needs.
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8. WITHCAPABILITIESTHATUNLOCK
YOURCOMMERCIALGROWTH
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Patient Services
Marketing,
Sales &
Customer
Operations
Customer
Engagement&
Experience
Value-based
Models
&Therapeutic
Strategies
Platform & Data Ecosystems
For more on these capabilities, visit Accenture.com/LSCommercial

9. BIOGEN
Improving care for diabetes patients.
VALUE-BASEDMODELS&
THERAPEUTICSTRATEGIES
INACTION
We are working with Roche to improve
how diabetes care is managed and
delivered through the development of a
data-driven core analytics platform for
Roche’s digital diabetes ecosystem. The
platform and ecosystem will seamlessly
connect patients, their caregivers and
healthcare providers with a suite of new
digital health services.
ROCHE
Improving care for diabetes patients.
Accenture is working with Biogen on MS
PATHS which uses advances in
technology to generate and collect
standardized patient data during routine
office visits that could lead to new
discoveries in MS. As of February 2018,
the solution handles 10,000+ patients
from 10 centers in Europe and the US.

10. CUSTOMERENGAGMENT
ANDEXPERIENCE
INACTION
GLOBAL PHARMA CO.
Creating brilliant experiences.
In 2008, we envisioned a points-based rewards program
that taps multi-segmented consumers across varied
lifecycles based on the unique timing of their aesthetic
treatment, rewarding patients with everything from free
treatments to location-based services that offer quick
check-in upon arrival at a physician’s office. The program
drives consumer continuity through a Sitecore-built
website, mobile app, in-office collateral, full support
management (call center, program brochures, sales
training and FAQs), analytics, campaign management and
browser-based dashboards where the company can track
and review program performance. The program’s patients
yield 2.5X revenue and is the #1 medical loyalty program.
GLOBAL MEDICAL DEVICES CO.
Empowering the customer experience through digital.
Accenture is providing marketing strategy, creative services
and technical design and implementation support for a new
web platform, including the development of the new website’s
go-to-market positioning, user experience, information
architecture, visual design and front-end development. The
solution being implemented, Adobe Experience Manager,
offers a robust platform to manage digital properties, assets
and rich media which will accelerate the company’s time-to-
market while maintaining brand integrity and consistency.
Business users will be able to create and publish online
experiences and campaigns that will empower the brand and
make the user experience more relevant and consistent. By
responding to how customers consume content, the company
will maximize engagement by offering impactful experiences
across web, mobile and future channels.

11. GSK
Partnering to create better care experiences.
MARKETING,SALESAND
CUSTOMEROPERATIONS
INACTION
Working together to transform GSK’s global
commercial marketing operations using digital
innovation, data and analytics to create more-
relevant, personalized experiences for healthcare
professionals and patients. We are creating and
running a future-ready global Intelligent Marketing
Operation Center -- a one-stop shop for content
production and management, multi-channel
campaign execution, and data-driven personalized
marketing for 40 markets and 50+ prescription
medicine brands.
BIOPHARMACEUTICALS LEADER
Speeding and improving content management.
This company had overlapping channels, vendors, platforms and
processes which caused excessive spend and redundancies,
limited brand consistency and time to market. We developed the
transformation strategy and created a centralized global content
factory that consolidated 20+ internal web content management
systems across 65 countries to manage approximately 1,200
websites for nearly 100 different product brands in a single,
cloud-based platform. Results included:
• $15M global savings in Year 1 of operations
• $20M production savings within 18 months
• 47% reduction in cycle time for site production
• 34% agency creative cost savings
• 71% reduction in spend per website build
• 30-day reduction in campaign launch time

12. SHIRE
Helping patients with rare diseases.
PATIENT SERVICES
IN ACTION
We worked with Shire to build a user-friendly mobile
app that helps patients with rare diseases better
manage their condition. Built on Accenture’s INTIENT
Patient Platform and integrated with Shire’s CRM
services, the app helps patients find disease and
product information, navigate insurance and financial
support, receive patient support directly via phone
calls and texts, update their personal data, and use an
e-diary to monitor their symptoms and health events.
Accenture helped a global pharmaceutical giant use deep
learning to develop a new kind of solution for diabetes
care in emerging economies. With a complex computer
vision algorithm embedded in a simple mobile app,
they’re helping patients measure their glucose levels as
often as they need—with over 70% accuracy, and
growing. It’s taking the convenience and effectiveness of
self-care to diabetes patients around the world.
GLOBAL PHARMA GIANT
Changing lives with AI-powered diabetes care.

13. WHATIFYOUCOULDBUILDA
NEWCUSTOMEREXPERIENCE?
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Instead of focusing on advertising and
media, brand and business success are
driven by Experience. We are different
because:
• New breed of agency
• Experience-led
• Dynamic capability mix
• One global team
• Business credibility
• 10 years or experience. Accenture
Interactive was launched in 2009.
• US$8.5B 2018 revenue
• 30% YoY growth
• 360+ patents and applications pending
worldwide
• 125+ locations around the globe
• 10.6K engagements
• 2.2K clients
• 77 of the Fortune Global 100 companies
are Accenture Interactive clients
What Makes Us Different Accenture Interactive By The Numbers

14. IT’S TIME
TO HIT THE
GROUND
GROWING
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CONTACT US
linkedin.com/company/
accenture_life_sciences
@AccentureLifeSci
accenture.com/lscommercial