Digital technology investment is helping oil and gas companies reduce costs and make better, faster decisions. Despite the downturn, oil and gas companies plan to invest the same amount or more in digital technologies—including cloud-enabled mobility, Big Data-powered analytics and the Internet of Things (IoT). The fifth Upstream Oil and Gas Digital Trends Survey commissioned by, Accenture and Microsoft, reveals the investments upstream companies are making in digital technologies––why, when, and which ones. For a closer look at the trends, visit http://bit.ly/1p4boeS.

1. 2016 Upstream
Oil and Gas
Digital Trends
Survey
March 2016

2. Digital technologies are
recognized as adding
value to upstream oil
and gas companies by
helping reduce costs,
make faster and better
decisions and increase
workforce productivity
1
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3. 28%
45%
27%
91% of all respondents
are already seeing value from
digital today and more than half
of all respondents believe digital
technologies have added high
(36 percent) to significant high
value (17 percent).
72% of the respondents believe
cost reduction is an important
(27%) or the most important (45%)
challenge digital can help address.
91% 72%
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17%
36%
38%
9%
Average or belowSome Low or None

4. Business benefits:
Top three areas where digital
most benefits companies
Respondents indicated the biggest
benefit from digital is improved decision
making.
Workforce impact:
Top three areas where digital most
impacts the workforce
Respondents said digital’s biggest
impact to date on the oil and gas
workforce has been increased
employee productivity.
56%
46% 40%
45% 25%
59%Faster and better
decisions
Real-time
decision making
Increased
engagement
Better asset
management
Improved job
training
Increased
productivity
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5. Despite the low oil price environment,
the majority of oil and gas companies
will continue to invest at least the
same amount or more in digital
technologies over the next 3-5 years
80% of respondents
plan to invest the
same amount (30%),
more (36%), or
significantly more
(14%) in digital
technologies over
the next 3-5 years.
80%
2
Less or don’t know
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30%
36%
14%
20%

6. Digital investment today
is focused on mobility
and the Internet of Things
(IoT) — with analytics
and IoT predicted
to lead the way over
the next 3-5 years
3
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7. 7
The fastest growth areas are predicted to be in artificial intelligence,
robotics/drones, and wearables
Investment in mobile devices looks to be peaking.
© Copyright 2016 Accenture. All Rights Reserved. © 2016 Microsoft Corporation. All rights reserved. www.accenture.com/digitalenergytrends
Investing Today Investing over the next 3-5 years Top areas of focus over
the next 3-5 years
Fastest areas of growth
over the next 3-5 years
Mobile
devices
Artificial
intelligence
IoT Robotics
& drones
CloudBig Data/
Analytics
36%
38%
44%
36%
57%
31%
38%
30%
13%
28%
16%
23%
Collaboration
& social tools
35%
20%
+10%
Wearable
technology
12%
22%
+15%
+7%

8. To realize the maximum benefits
of digital, companies will need to
rapidly improve their capabilities,
including maturity in analytics
4
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9. More than a third (36%) are investing in Big Data and analytics today, but
only 13% feel that their company's analytics capabilities are fully mature
Almost two-thirds (66%) have as an objective, to resolve this within three years.
12%
14%
31%
30%
13%
In what timeframe is your company planning
on implementing new analytics capabilities?
How mature is the use of analytics
within your business?
16%
17%
39%
22%
5%
66%
Other
Longer term priority (beyond 3 years out)
We have no time plan
Medium term priority (2-3 years out)
Short term priority (1-2 years out)
Immediate priority (3-6 months)
Localized We lack both an enterprise wide strategy and process
but there are uncoordinated pockets of analytical activity
Novice As yet we lack most of the prerequisites for a serious
analytics program
Aspirational Basic capabilities are in place but critical elements
are missing to get to an analytical future
Semi-Mature It is not yet embedded in our strategic focus but some
areas like human resources and engineering are analytics focused
Full maturity We have an enterprise approach, sponsored by
leadership and it drives our approach to the market and our competitors
1%
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10. Oil and gas companies
are increasingly leveraging
cloud technologies to more
rapidly unlock the value of
other digital technologies
- especially analytics, IoT
and mobility
5
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11. Oil and gas companies expect to use more cloud enabled capabilities
in the next 3-5 years, especially for analytics, IoT and mobility
Which capabilities do you expect your company will be using the cloud to enable
today/over the next 3-5 years?
Today Investing over the next 3-5 years
InfrastructureBig Data/
Analytics
IoTMobility Applications
as a service
Collaboration
52%
45%
56%
45%
49%
41%
46%
27%
37%
32% 31%
Top areas of focus over the next 3-5 years
+11%
+10%
60%
+8%
Fastest areas of growth over the next 3-5 years
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12. Leading companies are
using digital to drive leaner,
smarter organizations.
Is your company ready to
leverage digital to maximize
business value?
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13. 13
Who do we contact for more information about the survey?
© Copyright 2016 Accenture. All Rights Reserved. © 2016 Microsoft Corporation. All rights reserved. www.accenture.com/digitalenergytrends
At Accenture, please contact:
Rich Holsman
Global Energy Technology
Managing Director
richard.h.holsman@accenture.com
For more information visit:
accenture.com/energy
Follow us: @AccentureEnergy. #DigitalEnergy
and #AccentureDigital
At Microsoft, please contact:
Randall Hoppe
Industry Director – Oil and Gas, Energy
and Process Industries
rhoppe@microsoft.com
For more information:
Microsoft Process Manufacturing Solutions
The “2016 Upstream Oil and Gas Digital
Technology Trends Survey,” conducted
on behalf of Accenture and Microsoft
by PennEnergy Research in partnership
with the Oil & Gas Journal, surveyed
upstream professionals worldwide.