How Structured Semantics Get Far Better Results in Both Discovery and Content Search

1. WhyKeywordsDon’tCutIt
Howstructuredsemanticsgetfarbetterresults
inbothdiscoveryandcontentsearch
MEANINGMATTERS:PracticalApplicationsofSemanticTechnology

2. JenniferParrucci,SeniorTaxonomist,TheNewYorkTimes
Jennifer has been working withTimesTags for 12 years. She began
her career atTheTimes as an indexer forThe NewYorkTimes Index
where she worked writing abstracts and assigning metadata.
Prior to her work atTheTimes she received her M.L.I.S. from Pratt
Institute, where she later earned her certification in archives.
She is also on the board of the IPTC and leads the Newscodes
Working Group. Jennifer has always been passionate about books,
organizing content, surfacing historical treasures and making sure
that everyone can find what they need.

3. ChrisRudyj,SeniorDigitalProjectManager,HealthAffairs
Chris Rudyj is Senior Digital Product Manager for Health Affairs, which
publishes the influential health policy journal, HealthAffairs, as well as
timely, high-profile content on HealthAffairsBlog and as HealthPolicy
Briefs. Health Affairs is based in theWashington, DC, metropolitan area.
Prior to joining Health Affairs, Chris worked in the legal industry for
almost 20 years, focusing on marketing and business development,
and spearheaded several marketing technology and website projects.
Chris leads and manages technical digital development projects for
Health Affairs, including administering Health Affairs’proprietary
health policy taxonomy across all technology platforms, and
coordinates Health Affairs’internal taxonomy team.

4. Contacts
Jennifer Parrucci
Sr.Taxonomist, TheNewYorkTimes, jennifer.parrucci@nytimes.com
Chris Rudyj
Sr. Digital Project Mgr., Health Affairs, crudyj@projecthope.org
Bill Kasdorf
Principal, Kasdorf & Associates, LLC
+1-734-904-6252, kasdorf.bill@gmail.com, pubtechpartners.com
Heather Kotula
VP, Marketing and Communications, Access Innovations, Inc.
+1-505-998-0800, hkotula@accessinn.com, www.accessinn.com