4. Vision Statement
The only coffee shop in town where you
feel all the comforts of home with all the
luxuries of France under one roof.
5. Mission Statement
Le Café, “The Coffee
House” in French.
Offers a unique
environment unlike
any other coffee
house.
Our mission is to
provide outstanding
coffee and an
incredible cuisine in a
6. Long-Range Plan
Our long-range plan is to have every guest
feel like family after they attend Le Café.
We hope that every customer enjoys their
time spent at Le Café and becomes a
frequent customer.
We hope to accomplish our long-range
goals while also making profit to be able to
see our business flourish for many years
to come.
7. Marketing Plan
• Target Audience: We hope to attract families and
young adults.
• Marketing Strategies:
– Student Discount: 10% off total purchase on Monday’s and
Wednesday’s for college students that can provide a
student card.
– Coupon: Buy advertisement space in local coupon book.
(Offer “Buy one bakery item, get your second item half
off.”)
– Make customers feel comfortable: “Join us at the counter
or sit down and relax! It’s your choice!”
– Facebook/Twitter: Keep a steady social media presence.
Promote daily species with social media.
– 5 Cent Coffee Friday: Patrons get a bottomless cup of
coffee on Friday’s from 10AM – 3PM.
– Frequent Buyer Card: Patron receives a stamp for every
12. Nutrition
Nutritional information is
outlined on our nutritional
information pamphlet. The
pamphlet will be available
to our customers if they
would like to access it.
We will offer low-fat
creamers in all flavors.
We also will have a fruit
basket filled with a variety
of fruits from local farmers
offered daily.
18. Financial Management
Forecasting
Busy Times: Monday-Friday between
7:00am to 10:00am
Slow Times: Monday-Friday between
10:00am to 12:00pm
Served 850 people
Check Average:$16,198/850 = $19.10
Projected Annual Income:
19. Average Check: Drinks
# of Servings Drinks Price Drink Revenue
600 Coffee $2.08 $1,248
50 Latte $3.00 $150
50 Espresso $2.50 $125
50 Hot Chocolate $2.50 $125
20 Frappe $3.50 $70
30 Apple Juice $2.00 $60
500 Bottled Water $1.50 $750
100 Orange Juice $3.00 $300
Total drink items 1,400
Total drink revenue $2,828
20. Average Check: Food
(Breakfast)
# of Servings Food Price Food Revenue
Ham and cheese
200 croissant
$4.00 $800
Sausage, Egg and
100 cheese croissant
$4.00 $400
Two Poached eggs
50 served with fresh fruit
$6.50 $325
bowl
Fresh fruit & walnut
30 oatmeal
$4.00 $120
Honey nut granola over
20 low-fat yogurt
$4.00 $80
French breakfast muffin
100 $.20 $20
Fruit and cheese plate
20 $4.50 $90
Assortment of gourmet
10 cheeses served with
$6.50 $65
crackers
Hummus and olives
10 served with homemade
$5.00 $50
pita chips
French meringues
50 assortment
$1.00 $50
Total breakfast items sold Total breakfast food revenue
21. Average Check: Food (Lunch)
#of Servings Food Price Food Revenue
Turkey and Baked Brie
50 Panini
$7.50 $375
Traditional BLT
100 $6.50 $650
Ham and Sharp
100 Cheddar Cheese Melt
$6.00 $600
Le Café Club
50 $7.50 $375
Chicken Caesar
150 $6.50 $975
The Italian
100 $7.00 $700
Tuna Salad
40 $6.00 $240
Veggie Delight
30 $7.00 $210
Classic Caesar
100 $7.00 $700
The Italian
50 $6.50 $325
Tradition Greek
30 $6.00 $180
Steak & Blue Cheese
30 Chopped
$7.50 $225
Asian Sesame Chicken
20 $7.00 $140
Classic Chicken &
100 $4.50 $450
22. 150 Broccoli and Cheddar $4.50 $675
French Onion Soup
150 $4.50 $675
Mushroom Bisque
50 $4.50 $225
Chicken Tortilla
200 $4.50 $900
Potato Salad
100 $2.50 $250
Garden Salad
250 $2.50 $625
Pasta Salad
150 $2.50 $375
Pita chips
200 $2.50 $500
Fresh Fruit bowl
50 $2.50 $125
French Baguette
150 $2.50 $375
Potato Chips
200 $2.50 $500
Total lunch items sold Total lunch food revenue
2,600 $11,370
Total Items Sold 3,190
Total Food Revenue $13,370
23. # of Items Sold Average Check Wks/Yr Annual
Revenue
Total 3,190 $19.10 52 $3,168,308
