Indonesia Travelers & their Online Behaviors basically highlights about how internet changed the way people travel in Indonesia and how it helps travelers to budget their trip smartly. Budget travelers have big potential to be targeted market.

1. PRESTASI
Mad Alkatiri
Traveler & Travel Industry Enthusiast
t. @madalkatiri

2. Spent most of my high
school study with gun
fire & bombs sounds
in Ambon. Colorful (&
unforgettable)
experience!
Image: npr.org

3. Graduated from Telkom University,
Business Management School when I
was 21 years old.
2010

5. Since 23 years old, I started to be invited as speaker for several international travel conferences
Eye for Travel's Social Media and Mobile Asia in Hong Kong, September 2012
Extraordinary Tourism Exchange (ETE) by ATEC in Perth Australia, August 2013
Eye for Travel's Social Media and Mobile Asia in Hong Kong, November 2013
The first SES Conference in Jakarta, March 2014
Web in Travel Indonesia Conference in Jakarta, April 2014
Travel Distribution Summit Asia in Singapore, May 2014

6. Top 10
Indonesia Top Young
Marketers 2014

7. Wanted to visit 34
provinces Indonesia
before 25 years old.
Completed: 26 April
2014.
Personal ambitious.

8. Indonesia Travelers & their
Online Behavior
Presented by Mad Alkatiri at Telkom Inditourism Seminar - Jakarta

9. “Travel is now
becoming a cool
lifestyle for people in
Indonesia. It’s like: if
you’re traveling, you’re
cool person already.”
@MADALKATIRI

10. Things you can see
everyday: Indonesia
brands are now pushing
travel theme brand
activity as respond to
“travel as new trending
lifestyle”

11. These days: everyone can travel. Even
with very small budget, thanks to many
cheap hotels and low cost carriers.
Travel these days

12. “Boeing has bagged its
biggest ever commercial
order after signing a deal
worth $21.7bn with
Indonesian airline Lion Air.”
- BBC.COM

13. “Airbus signed its biggest deal ever on Monday,
an order from Indonesian’s Lion Air worth $24bn.” – USA TODAY

14. “With this new hub,
international tourists from
North Asia and Australia will
even more easier and
cheaper to Indonesia via
Bali. Vice versa.”
- JAKARTA GLOBE

15. BUDGET HOTELSHOT COMMODITIES THESE DAYS FOR TRAVELERS

16. Belitung Trip 3D2N: how much I spent?
2014

17. Belitung trip 2D2N (February 2014), total
spent: Rp. 600,000,-.
Included: flights ticket, accommodation, transportation, boat rent.

18. Raja Ampat Trip 7D6N: how much I spent?
2012

19. Raja Ampat trip 7D6N (September 2014),
total spent: Rp. 4,000,000,-.
Included: flights ticket, accommodation, transportation, boat rent and diving.

21. INTERNETCHANGES THE WAY PEOPLE TRAVEL

22. Google Indonesia released 61 pages study result about Online Travel Agent &
Accommodation in Indonesia. Let’s take a look some of those.

23. ONLINE BEHAVIOURS OF TRAVELERS.

24. PHASE #1: PICK A DESTINATION

25. INSPIRED BY
THEIR FRIENDS
& FAMILIES VIA
SOCIAL MEDIA.

26. PHASE #2: PLAN A TRIP

27. Google said there is now Zero Moment of
Truth (ZMOT) before most of the booking.
On Planning Trip Phase

29. Search engines
Hotel comparison and booking website
Direct hotel websites
Airline websites
Twitter
Social networks
Video portals to watch relevant videos
Tourism destination web pages
Holiday review sites / applications
Group buying sites / applications
Personal blogs, online travel articles, etc.
Web portals
Talks with friends, family or colleagues
Stimulus First moment of truth
FRAMING THE ACCOMODATION PATH TO PURCHASE

30. Indonesian travellers are
using an average of 5
sources when researching
accommodation. More
than 8/10 turn to online
sources, and just over 3/4
rely on personal contact
especially friends and
family. With most using
online. – Google Indonesia

31. This is also because: the better we’re
preparing the trip, the cheaper it gets.
On Planning Trip Phase

32. Whilst a large proportion rely on online when
researching accommodation, almost 1/3 book their
accommodation online.

33. Why Online?
Being able to book anytime,
ability to compare and price
competitiveness are all key
advantages to booking online.
- Google Indonesia

35. PHASE #3: ON A TRIP

36. The always connected travelers: use their
mobile even more while traveling.
On Trip Phase

37. DID YOU 83% OF INDONESIANS SHARE THEIR TRIP
EXPERIENCES DURING THE TRIP?

38. Proportion of travellers frequently using social media
during travel.

40. PHASE #4: POST A TRIP

42. Thanks!
Mad Alkatiri – mad@wego.com