I presented this on Eye for Travel: Social Media and Mobile Travel in Asia 2013.

1. MAD ALKATIRI
Senior Community & Social Product Manager – Wego.com

2. @madalkatiri / #smasia!

3. #MOVEMBER
annual, month-long event
involving the growing of
moustaches during the
month of November to raise
awareness of men’s health
issues, such as prostate
cancer and other male
cancers.
More details:
www.movember.com
twitter.com/movember

4. the
power
of
PHOTOGRAPHY!
Photo: Wakatobi, Indonesia!
One of the best destination for diving in Indonesia.
From Jakarta, fly to Makassar and then Bau-Bau.
Photo taken by: me.

5. 39%!
More interactions on Facebook
with Page Post Photo
PHOTOS INCREASE YOUR!
ENGAGEMENT

6. FACEBOOK ENLARGED IMAGES
FOR PAGE POST LINK

7. How was it?
Image was small, poor
engagement, less viral reach
than photo post and status
post.
Save time, pay less, travel with Wego! – www.wego.co.id
When it contains link, every status update will turn into Page Post Link.
The poor performance makes
Social Media Managers prefer
to use Photo Post and include
link (with shorten URL) on the
post.
OLD
PAGE POST LINK
How the old page post link shows the image.

8. How is it?
New link post looks awesome,
larger click-able area,
engagement improves
significantly, number of link
click also increased by 50%.
Facebook also allows you to
choose the photo from the
website or upload it from your
hard drive.
NEW
PAGE POST LINK

9. TOP 5
FACEBOOK BRANDS BY
POST ENGAGEMENT RATE
socialbakers
Facebook Pages in Indonesia
Regional Social Report
October 2013

10. STUDY
NEW LINK PAGE
POST
Did you know?
A new study from EdgeRank
Checker shows that the new
link images format that the
social network company rolled
out in September, have
generated more than 69%
more clicks than the previous
format, where the image was
just a thumbnail.

11. THE NEW
TWITTER TIMELINE
WITH PHOTO PREVIEW

12. MOBILE
DESKTOP

13. the
power
of
VIDEOGRAPHY!
Photo: Rinjani, Indonesia!
Located in Lombok Island, Rinjani has stunning view
when you climb it. You can choose 1 to 3 days track.
Photo taken by: @wiranurmansyah

14. TRAVELERS ARE INSPIRED
BY ONLINE VIDEOS
Video has an important part to play in shaping views about the destination, with 1
in 2 Leisure and 2 in 3 Business travellers having seen any videos about their
destination. Use of video as a specific information source is fairly minimal –
indicating an opportunity for growth to connect with travellers. –Google
Indonesia
65%!
56%!
Business travelers have seen
videos about their destinations
Leisure travelers have seen
videos about their destination
Source:
Google
–
OTA
Indonesia
Research,
July
2013

15. TYPES OF
78!
VIDEOS WATCHED
73!
Source:
Google
–
OTA
Indonesia
Research,
July
2013
58!
55!
49!
46!
44!
30!
Information about
the destination
Accommodation
reviews
User experiences
Videos from online Information about
travel companies the accommodation
TV shows/ads
Inspiration/ideas
Other videos

16. 88%!
agree that online videos
strongly motivate them to travel
to a destination
77%!
agree that online videos
strongly influence their decision
on what accommodation to
choose
81%!
agree that online videos
strongly influence them when
deciding where to go on
holidays
VIDEO ARE ACTIVELY SOUGHT
AND VERY INFLUENTIAL
Source:
Google
–
OTA
Indonesia
Research,
July
2013

17. the
power
of
MICROBLOGGING!
Photo: Rinjani, Indonesia!
One of the best destination for diving in Indonesia. From Jakarta,
fly to Makassar and then Bau-Bau. Photo taken by:
@wiranurmansyah

18. TWITTER REPLACES EMAIL
AS CUSTOMER SERVICE MEDIUM

19. next
session:
CASE STUDY!
Photo: Ambon, Indonesia!
My hometown. It’s all-in-one destination: great food,
stunning beaches, and has more than 30 dive spots.
Photo taken by: me.

20. MALUKU IS A BEAUTIFUL ISLAND
IN EAST OF INDONESIA
3,5hrs flight from Jakarta. You can fly with Garuda Indonesia, Lion Air, Sriwijaya Air.

21. Sectarian
conDlict
broke
out
in
Maluku
in
January
1999
until
February
2002.
Claimed
more
than
6,000
lives
and
displaced
700,000
others.
Image: npr.org!

22. A mission to bring back Maluku’s old title: Maluku Manise.

23. THE TEAM: 10 TRAVELLERS
10 well-known and creative travellers, are brought together for the #BarondaMaluku mission.
Contribute to promote Maluku using their expertise.

24. INFLUENCERS TEAM
@marischkaprue
@r_djangkaru
@dayuhatmanti
Marischka Prudence and Riyanni Djangkaru are Indonesia celebrities with more than 350,000
followers on Twitter. Dayu Hatmanti is “Miss Scuba International”.

25. CONTENT TEAM
@atre7
@BackpackerNotes
@indohoy
Atre is a travel journalist. Herajeng is the travel writer who has published her own book. And
Indohoy is a blog dedicated to travelling in Indonesia (in English).

26. CAMERA TEAM
@giri_prasetyo
@barrykusuma
@ferryrusli
Barry Kusuma is one of the most famous travel photographers in ID. Giri Prasetyo is an
excellent travel videographer and Ferry Rusli is an underwater specialist.

30. 10M!
Daily impressions for
#BarondaMaluku hashtag
Comparison:
13.5M!
Guaranteed impressions when you buy Promoted
Trend from Twitter for $10,000 per 24 hours.

31. CLOSING STATEMENT
AND TIPS
Photos and video are the king of tourism destination social
marketing from an inspiration & awareness point of view.
Try the new Facebook Page Link Post to engage your
audiences and also drive traffic to your site.
Identify and engage travel key opinion leaders in your
market. Let them talk about you in their own words.
Social media marketing is crucial these days, but it’s even
greater if you integrate it with other marketing channels.

32. You can take a better look at this deck by
click the link on my Twitter profile page:
@madalkatiri.
Terima
kasih!