Blogging for a cause

1. Blogging 101
Blogging for a cause
A Sprou t! Wor k sh op

2. A short intro
Kenneth Pinto
in
an arts & so cia l sc ien ce s graduate , trai ne d in th e media, wor ki ng
tage wal ks
an educ at ion al te ch no log y de pa rt men t, w ho gu ide s he ri
hy?
an d st rugg les w ith th e eter na l ques tio n: w

3. How about you?

4. Do you blog?

5. What do you use to blog?
Blogger
LiveJournal
WordPress
Multiply
Something else

6. Who has used...?
Facebook
Flickr
Twitter
YouTube
Firefox

7. Reconceptualizing blogs
S ec ti on 1

8. What is a blog?

9. Medium not genre
Dr da n a h b oyd , S oc ia l Media Res ea rch er

10. Diary
Personal publishing

11. Why blog?
S ec ti on 2

12. Simple to administer

13. Google Juice

14. You have something
important to share

15. Personal archive,
public resource

16. Considerations
S ec ti on 3

17. Occasional post on
personal blog
or
Topical blog

18. Which blog engine?

19. Blogger or WordPress
(both have great Google Juice)

20. Which blog engine?
Blogger WordPress
Easiest Static Pages
Most popular Categories & tags
Most flexible

21. Choosing a layout or
theme

22. Simple is best
Good or Bad?

23. Can be fancy but...
It’s all about readability
Fonts
Font size
Colour combinations
Each post must have its own page

24. Important bits
and pieces
S ec ti on 4

26. Important parts
Title
Permalink
Date
Archives - Categories/Tags/Keywords
Archives - Date
Search field
Blogroll
RSS Feed

27. Writing a post
S ec ti on 5

28. Who is the audience?

29. Dedicated posts on
personal blogs

30. Broad or narrow scope?

31. Man bites dog:
the importance
of a good title

32. Grab attention!
Catchy
Meaningful
Evaluate these:
My trip to Sungei Buloh
Surprising Sungei Buloh
Guess what I saw at Sungei Buloh
The crocodile looked me in the eye

33. Fleshing out the post:
5 Ws 1 H

34. 1000 words

35. Photos and videos
S ec ti on 6

36. Take your own
Colleen aka Damselfly
will cover photography later

37. Or use other people’s
photos and videos

38. Did he just say,
“Use other people’s
photos and videos?”

39. Creative Commons
http://creativecommons.org/

40. http://www.flickr.com/photos/budak/

42. http://www.flickr.com/search/advanced/

43. Contribute
your photos and videos
for others’ use too!

44. Not just about
producing content
S ec ti on 7

45. Reading others’ blogs

46. Commenting on
others’ blogs
(provide encouragement and give information)

47. Highlighting and linking
to others’ content

48. Credibility & Community
S ec ti on 8

49. Networking: both
realspace and online

50. Provide accurate and
timely information

51. Look out for events and
invite others for walks

52. Other bloggers will
highlight you if you are
credible

53. Social Media Ecosystem
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54. Facebook, Twitter,
Posterous

55. Blog Sustainability
S ec ti on 10

56. How frequent
should I post?

57. Blogging takes effort -
pace yourself

58. Lazy?
Save drafts for later

59. Blog fatigue - hiatus
doesn’t mean stop
everything

60. Three takeaways
S ec ti on 11

61. No blog is an island

62. Google is your friend

63. Maintain a presence