Which way I should you go: a separate mobile website, responsive website or native app? Read pros and cons of both solutions.

1. Mobile Website
Responsive Web Design
Native App
Which way should I go?

2. People are using different types of devices to visit your website from
desktop, through tablets to smartphones. Responsive Web Design
(RWD) adapts design and content to the screen width of the device on
which it is displayed.
http://www.bostonglobe.com/
desktop tablet mobile
What the heck is RWD?
let

3. + RWD -
single URL address
common HTML code, CSS, JS
single content and site stucture
one admin panel to manage site
single development
significant website weight,
loads longer
different design variations need
to be considered, extends time
to get project out the door
complex and time consuming
testing
high maintenance cost

4. Separate website that visitors will see if they are viewing it on a mobile
device. Typically these sites are hosted under a subdomain like
m.yourcompany.com.
Separate mobile website

5. + Mobile Site -
loads fast, light weight
easier and faster to implement
less expensive to launch
only essential content is displayed,
goal oriented
use of mobile features like maps
(location detection), click-to-call
buttons
single development
have to prepare separate
content from desktop
maintenance and updates
separate from regular website
works under a subdomain

6. A native mobile app is a smartphone application that is coded in a
specific programming language.They are installed directly onto the
device. Users typically acquire these apps through an online store or
marketplace such as The App Store or Android Apps on Google Play.
Native Application

7. + App -
works online / offline
push notifications
more advanced functions e.g
logging in, account self service
access to mobile device functions
e.g. calendar, accelerometer,
gyroscope
available only when user
downloads it
can not be found through
search engines like Google
extensive development cost for
each system - Android, iOS,
Windows Phone
costly application updates

8. It all depends on your budget and what goals you want to achive
One size does not fit all
App
Perfect for
Responsive SiteMobile Site
medium to large
companies
want to engage
constantly with
mobile customers
have device specific
features to be used
used as an
extension to mobile
web channel
medium to large
companies
when starting
project from
scratch with a
complete redesign
and new build
content heavy
websites
small to medium
companies
want to setup
quickly and cost
effectively
have an existing
website that
needs to be mobile
friendly
Perfect for Perfect for
More details on our blog >

9. About ActiveMobi
ActiveMobi is an innovative service for creating and maintaining mobile
websites tailored for your business. Its Mobile Builder is designed and
optimized for creating websites that are easy to navigate, load fast and
guarantee an amazing user experience.
Businesses have the option of creating a mobile website themselves
using the company’s do-it-yourself online mobile website builder or have
ActiveMobi’s team of designers create a professional site for them.
ActiveMobi.com