A collections of innovation tips and exercises from the worlds best coaches and mentors. Mostly focusing on modern management and design techniques like Lean Startup, Design Thinking, Agile, Human Centered Design, etc. Thanks to Google for bringing many of us together.

6. Andrew Muir Wood
Validated fact
Extensive evidence to
support this, such as
demand experiments,
live product data, 20+
interviews.
Act on this information
with confidence
Anecdotal
This is a recurring insight
from a speaking with
<10 customers.
OK to base simple
decisions on this
information
Assumption
You think this is true but
have no evidence.
Try to falsify/validate
before making decisions
based on this

20. Problem is very importantDon't care about the problem
Hard to
access
Easy to
access
Start
interviews
here

26. Joshua Yellin, inspired by Dirk Primbs
Launchpad

27. Hai (philosophical)

28. Hai Habot
If there is only one thing you can accomplish as a mentor, just ask:
Why
It’s not about telling people what to do but to challenge them to think. Ask “why”
again and again until everyone is clear on the objectives and the reason we are
doing this.

29. If you don’t have the founders or leadership team on board, it’s hard to get the
teams to innovate and test. Management needs to create a culture of
experimentation. Coach the managers as well as the teams.
- Melissa Perri
Founder & Instructor of Product Institute,
an online class for Product Managers.

30. DK
(adam’s
mentor:)

31. Tendayi Viki

32. Boris Grinkot

33. I’ve seen others use written queries and surveys to successfully gain information,
but only live interviews allow you to mine the variable answers containing new
insights you couldn't anticipate in a written survey tool.
- Dodie Jacobi

34. -Adam Berk

35. Boris Grinkot

36. Boris Grinkot

37. Boris Grinkot

38. Double Impact From Customer Interviews
Not only will customer interviews either validate or redirect your hypothesis, you’ll
get valuable language to use for copywriting your marketing communications
during solution experiments, and MVP launch.
- Dodie Jacobi

39. Start with 5 interviews. If you don't yet see any patterns in the answers, you've
likely not niched down your hypothetical customer enough. Niche down, then try
again.
- Dodie Jacobi

40. I’ve seen others use written queries and surveys to successfully gain information,
but only live interviews allow you to mine the variable answers containing new
insights you couldn't anticipate in a written survey tool.
- Dodie Jacobi