This document summarizes radio listening trends in the UK. It shows that Absolute Radio's reach was steady after a 14% increase last quarter, while its station hours were slightly down. It also shows that Classic FM's national reach was up 6% and Capital FM has become the number 2 commercial station in London with a 4% reach increase. Overall radio listening continues to increase, with more people listening to radio than ever before.

1. After 14% increase last quarter this time steady
quarter,
Absolute Radio Portfolio Reach
Absolute Radio Portfolio Reach
W2:08 W3:08 W4:08 W1:09 W2:09
3,000
,
2,500
2,000
1,879
1,500
, ,
1,691
1,000
882
500
0
Total Absolute Radio Total Absolute Radio Total Absolute Radio
Network London

2. Network & Station hours slightly down ( 3%)
(-3%)
after a 14% increase last quarter
Absolute Radio Portfolio Hours
Absolute Radio Portfolio Hours
W2:08 W3:08 W4:08 W1:09 W2:09
18,000
,
16,000
14,000
12,000 12,837
10,000 11,309
8,000
6,000
4,000
4 000 5,292
5 292
2,000
0
Total Absolute Radio Total Absolute Radio Total Absolute Radio
Network London

3. National Radio – Classic FM’s Reach up 6%
FM s
National Reach
National Reach
W2:08 W1:09 W2:09
7,000
,
6,000
5,000
, 5,717
4,000
3,000
2,000 2,405
1,000
1 000 1,691
40 572 482 215 709 270
0

4. London – Capital now no.2 commercial with 4%
no 2
increase in Reach
London Reach
London Reach
W2:08 W1:09 W2:09
2,500
,
2,000
2,054 2,061
1,952
1 952 1,897
1 897
1,784
1,500
1,570
1,000
882
787
500 615
549
9 499
372
0

5. Capital Breakfast just 5 000 behind Classic FM
5,000
total
Commercial Breakfast Show Reach
Commercial Breakfast Show Reach
W2:08 W1:09 W2:09
1,400
, National London
1,200
1,160 1,155
1,000
1,004
800 909
818 858
789
600
400 504
200 248
226 223
0

6. Geoff Lloyd s Hometime Show audience up 2%
Lloyd’s
while Classic adds 3% in same time band
Commercial Reach Mon Fri 17:00 20:00
Commercial Reach Mon‐Fri 17:00‐20:00
W2:08 W1:09 W2:09
2,500
, National London
2,000 2,163
1,500
1,000
885 926 921
755 781 787
500
195 202 287 178
0

7. Absolute Radio CORE target market
Commercial 25 54 Reach
Commercial 25‐54 Reach
W2:08 W1:09 W2:09
2,500
, National London
2,000 2,095
1,500
1,512
1,340 1,264 1,293
,
1,000 1,242
1 242
971
500
380 433 397
196
0

8. More people listening to radio than ever before
All Radio Reach
All Radio Reach
47,000
46,327
46,000 45,621
45,117
45,000
45 000 44,608 44,615
44,536
44,070 43,923
44,000 43,686 43,663
,
43,140
43,000
42,000
41,000
W2:99 W2:00 W2:01 W2:02 W2:03 W2:04 W2:05 W2:06 W2:07 W2:08 W2:09