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Absolute Radio
Rajar Q4, 2009
40,000
             41,000
                      42,000
                               43,000
                                        44 000
                                        44,000
                                                 45,000
                                                          46,000
                                                                      47,000
W
W1:99
W
W2:99
W
W3:99
W
W4:99
W
W1:00
W
W2:00
W
W3:00
W
W4:00
W
W1:01
W
W2:01
W
W3:01
W
W4:01
W
W1:02
W
W2:02
W
W3:02
W
W4:02
W
W1:03
W
W2:03
W
W3:03
                                                                                                                               p




W
W4:03
W
W1:04
W
W2:04
W
W3:04
W
W4:04
W
W1:05
W
W2:05
W
W3:05
W
W4:05
                                                                               All Radio Weekly Reach




W
W1:06
W
W2:06
W
W3:06
                                                                                                                                          q




W
W4:06
W
W1:07
W
W2:07
W
W3:07
W
W4:07
W
W1:08
W
W2:08
W
W3:08
W
W4:08
                                                                                                            only 0.8% off Q2, 2009’s record of 46.3m




W
W1:09
W
W2:09
W
W3:09
                                                                   46,327




W
W4:09
                                                                                                        All Radio’s Reach is up 0.5% this quarter and is



                                                          45 968
                                                          45,968
Absolute Network Hours up 1.7% overall and
                            1 7%
              up 5.5% in London
                    Absolute Radio Portfolio Hours
                               2009 Q3    2009 Q4
21,000

18,000
18 000
                                 17,440

15,000
           12,484
12,000                11,272

 9,000
                                               6,650      5,946
 6,000                                                               4,684
 3,000

    0

          Total      Total     Golden        Total      Total     Absolute
         Absolute
         Ab l       Absolute
                    Ab l       Square
                               S            Absolute
                                            Ab l       Absolute
                                                       Ab l        Radio
                                                                   R di
          Radio      Radio     Network       Radio      Radio     London
         Network                            Network    London       (FM)
                                            London
Absolute Network Reach down 7.3% this
                                     7 3%
          quarter, Absolute Radio down 5.9%
                    Absolute Radio Portfolio Reach
                              2009 Q3   2009 Q4
3,000

2,500                           2,263
2,000
           1,673
                      1,493
1,500
1 500

1,000                                         875       803        689
 500

   0

         Total      Total     Golden       Total      Total    Absolute
        Absolute
        Ab l       Absolute
                   Ab l       Square
                              S           Absolute
                                          Ab l       Absolute
                                                     Ab l        Radio
                                                                 R di
         Radio      Radio     Network      Radio      Radio   London (FM)
        Network                           Network    London
                                          London
0.0
          1.0
                2.0
                      3.0
                            4.0
                                  5.0
                                        6.0
                                              7.0
                                                     8.0
W
W1:99
W
W2:99
W
W3:99
W
W4:99
W
W1:00
W
W2:00
                                                                                                     q



W
W3:00
W
W4:00
W
W1:01
W
W2:01
W
W3:01
W
W4:01
W
W1:02
W
W2:02
W
W3:02
W
W4:02
W
W1:03
W
W2:03
W
W3:03
W
W4:03
W
W1:04
                                                                                                                    g




W
W2:04
W
W3:04
W
W4:04
W
W1:05
W
W2:05
W
W3:05
W
W4:05
W
W1:06
                                                    7.3




W
W2:06
W
W3:06
                                                                                                           Radio’s highest ever




W
W4:06
W
W1:07
W
W2:07
                                                           Total Absolute Radio Average Hours




W
W3:07
W
W4:07
W
W1:08
W
W2:08
W
W3:08
W
W4:08
W
W1:09
                                                                                                This quarter’s average hours are Absolute




W
W2:09
W
W3:09
W
W4:09
                                                     7.6
Total radio listening dropped 2.1% this quarter
                              2 1%
      with only TIML and UTV increasing
                                   Total Hours

                   -2.1%               All Radio

                     -1.8%                 BBC

                           -1.6%     Commercial

                                           TIML      +1.7%

       %
   -3.9%                                  Bauer

           -3.1%                          Global

                                            GMG
                                        -0.5%

                                            UTV    +1.4%
Absolute Radio s hours growth was due to
             Radio’s
     increased listening from men and 35-54s
                  Total Absolute Radio Hours
                         2009 Q3   2009 Q4
8,000
          7,150
           ,
7,000                                                      6,833


6,000

5,000
                          4,122
4,000                                           3,607

3,000

2,000

1,000

   0
        Men            Women                 15-34      35-54
Capital s
 Capital’s Hours down 17 7% Magic up 2 9% to #1 and
                      17.7%,         2.9%
   Smooth down 30% (LBC up 51.8% on last year)
                                 London 15+ Hours
                                         2009 Q3   2009 Q4
14,000
                                                                                     12,391
12,000                                                              11,436
                                                           10,649
                         9,967
10,000
                                                                             8,669
 8,000
                 6,650
         5,946
 6,000

 4,000                                     3,213   3,498
                                                   3 498
                                 2,548                                                        2,790

 2,000

    0
Magic s
Magic’s Reach down 9.4%, Capital up 0 5% Heart down
                    9 4%            0.5%,
           0.6% but back to #1 commercial
                            London 15+ Reach
                                  2009 Q3   2009 Q4
2,500


2,000               1,827                         1,881                 1,821
                                                                1,605
1,500
1 500


1,000         875                                         841
        803

                                    519     528
 500                                                                            414
                            258

   0
Classic FM’s Hours down 5.6%, Talk Sport up
         FM s            5 6%
                    4.4%
                                    National 15+ Hours
                                          2009 Q3   2009 Q4
40,000
                  34,995
35,000
35 000

30,000

25,000
                           20,438
                           20 438
20,000

15,000
         11,272
10,000
10 000
                                                                                4,956
 5,000                                                    1,966
                                    924                           1,542   597           718
                                             284    89
    0
Classic FM’s Reach down 5.9%, Talk Sport up
         FM s            5 9%
                    0.9%
                                National 15+ Reach
                                      2009 Q3   2009 Q4
6,000
                5,134
5,000

4,000

3,000
                        2,496

2,000
        1,493

1,000                                                                   698
                                                      447   446
                                217      81                       177         219
                                                19
   0
Christian up 4 7% Classic up 7 9% TalkSport up 10.4%
             4.7%,            7.9%,            10 4%
                 and Capital up 19.2%
                         Commercial Breakfast 15+ R
                         C      i lB    kf t      Reach
                                                      h
                                          2009 Q3     2009 Q4
1,400                 National   London
                                  1,231
                                  1 231
                         1,178
1,200
              1,084
1,000
        845
                                                                790               782
 800
                                                                            668
                                                                      567
 600

 400                                                    297
                                                223
                                                                                        175
 200                                      112

   0
Absolute Radio s 25-54 listening up 7 3% Classic down 17 5%
           Radio’s                    7.3%,             17.5%,
     TalkSport up 13.5%, Capital down 22.8%, Heart up 4.4%

                                  Commercial 25-54 H
                                  C      i l 25 54 Hours
                                           2009 Q3   2009 Q4
16,000               National     London
                         13,930
14,000

12,000

10,000
10 000   9,047
         9 047   8,681
 8,000                                                           7,351                   7,023
                                   6,596
 6,000                                                                   4,691
                                                                                 3,992
                                                                                 3 992
 4,000
                                                 2,434
                                                         1,904
 2,000                                                                                           1,441
                                           821
    0
32% of Absolute Radio’s listening is via a digital
                                                       g            g
                       platform, primarily DAB, 54% outside of London
                               Total Absolute Radio Digital Platforms
                                        DAB    Digital TV   Internet
                     30.0

                     25.0                                                      24.8
             ening




                     20.0
Share of liste




                     15.0
    e




                     10.0
                     10 0

                      5.0                                                       4.7
                                                                                2.0
                                                                                20
                      0.0
                            2007 2007 2007 2008 2008 2008 2008 2009 2009 2009 2009
                             Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Absolute Radio Network
                  Streamed H
                  St     d Hours ( illi
                                 (millions) up 10.3% on Sep
                                          )    10 3%    S

                                                                                       6.9
                                                                                6.7
                                                                                67
                                                                  6.3    6.3


                                                           4.9
                                                           49
          4.7                         4.5
                               4.4                  4.4
                    4.1
                                             3.6




        Feb       Mar           Apr   May     Jun    Jul   Aug    Sep     Oct   Nov    Dec
        2009      2009         2009   2009   2009   2009   2009   2009   2009   2009   2009



Source: Internal server logs
Record 778,000 podcasts downloaded in
                    ,    p
            December, 6.4 million since launch
                              Podcast Downloads
                         Shows       Artists   Video   Other
900,000

800,000

700,000

600,000

500,000

400,000

300,000

200,000

100,000

     0

      Jan   Feb   Mar   Apr    May      Jun Jul 09 Aug         Sep   Oct   Nov   Dec
       09    09   09    09      09       09         09          09   09     09   09

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Rajar 2009 Q4

  • 2. 40,000 41,000 42,000 43,000 44 000 44,000 45,000 46,000 47,000 W W1:99 W W2:99 W W3:99 W W4:99 W W1:00 W W2:00 W W3:00 W W4:00 W W1:01 W W2:01 W W3:01 W W4:01 W W1:02 W W2:02 W W3:02 W W4:02 W W1:03 W W2:03 W W3:03 p W W4:03 W W1:04 W W2:04 W W3:04 W W4:04 W W1:05 W W2:05 W W3:05 W W4:05 All Radio Weekly Reach W W1:06 W W2:06 W W3:06 q W W4:06 W W1:07 W W2:07 W W3:07 W W4:07 W W1:08 W W2:08 W W3:08 W W4:08 only 0.8% off Q2, 2009’s record of 46.3m W W1:09 W W2:09 W W3:09 46,327 W W4:09 All Radio’s Reach is up 0.5% this quarter and is 45 968 45,968
  • 3. Absolute Network Hours up 1.7% overall and 1 7% up 5.5% in London Absolute Radio Portfolio Hours 2009 Q3 2009 Q4 21,000 18,000 18 000 17,440 15,000 12,484 12,000 11,272 9,000 6,650 5,946 6,000 4,684 3,000 0 Total Total Golden Total Total Absolute Absolute Ab l Absolute Ab l Square S Absolute Ab l Absolute Ab l Radio R di Radio Radio Network Radio Radio London Network Network London (FM) London
  • 4. Absolute Network Reach down 7.3% this 7 3% quarter, Absolute Radio down 5.9% Absolute Radio Portfolio Reach 2009 Q3 2009 Q4 3,000 2,500 2,263 2,000 1,673 1,493 1,500 1 500 1,000 875 803 689 500 0 Total Total Golden Total Total Absolute Absolute Ab l Absolute Ab l Square S Absolute Ab l Absolute Ab l Radio R di Radio Radio Network Radio Radio London (FM) Network Network London London
  • 5. 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 W W1:99 W W2:99 W W3:99 W W4:99 W W1:00 W W2:00 q W W3:00 W W4:00 W W1:01 W W2:01 W W3:01 W W4:01 W W1:02 W W2:02 W W3:02 W W4:02 W W1:03 W W2:03 W W3:03 W W4:03 W W1:04 g W W2:04 W W3:04 W W4:04 W W1:05 W W2:05 W W3:05 W W4:05 W W1:06 7.3 W W2:06 W W3:06 Radio’s highest ever W W4:06 W W1:07 W W2:07 Total Absolute Radio Average Hours W W3:07 W W4:07 W W1:08 W W2:08 W W3:08 W W4:08 W W1:09 This quarter’s average hours are Absolute W W2:09 W W3:09 W W4:09 7.6
  • 6. Total radio listening dropped 2.1% this quarter 2 1% with only TIML and UTV increasing Total Hours -2.1% All Radio -1.8% BBC -1.6% Commercial TIML +1.7% % -3.9% Bauer -3.1% Global GMG -0.5% UTV +1.4%
  • 7. Absolute Radio s hours growth was due to Radio’s increased listening from men and 35-54s Total Absolute Radio Hours 2009 Q3 2009 Q4 8,000 7,150 , 7,000 6,833 6,000 5,000 4,122 4,000 3,607 3,000 2,000 1,000 0 Men Women 15-34 35-54
  • 8. Capital s Capital’s Hours down 17 7% Magic up 2 9% to #1 and 17.7%, 2.9% Smooth down 30% (LBC up 51.8% on last year) London 15+ Hours 2009 Q3 2009 Q4 14,000 12,391 12,000 11,436 10,649 9,967 10,000 8,669 8,000 6,650 5,946 6,000 4,000 3,213 3,498 3 498 2,548 2,790 2,000 0
  • 9. Magic s Magic’s Reach down 9.4%, Capital up 0 5% Heart down 9 4% 0.5%, 0.6% but back to #1 commercial London 15+ Reach 2009 Q3 2009 Q4 2,500 2,000 1,827 1,881 1,821 1,605 1,500 1 500 1,000 875 841 803 519 528 500 414 258 0
  • 10. Classic FM’s Hours down 5.6%, Talk Sport up FM s 5 6% 4.4% National 15+ Hours 2009 Q3 2009 Q4 40,000 34,995 35,000 35 000 30,000 25,000 20,438 20 438 20,000 15,000 11,272 10,000 10 000 4,956 5,000 1,966 924 1,542 597 718 284 89 0
  • 11. Classic FM’s Reach down 5.9%, Talk Sport up FM s 5 9% 0.9% National 15+ Reach 2009 Q3 2009 Q4 6,000 5,134 5,000 4,000 3,000 2,496 2,000 1,493 1,000 698 447 446 217 81 177 219 19 0
  • 12. Christian up 4 7% Classic up 7 9% TalkSport up 10.4% 4.7%, 7.9%, 10 4% and Capital up 19.2% Commercial Breakfast 15+ R C i lB kf t Reach h 2009 Q3 2009 Q4 1,400 National London 1,231 1 231 1,178 1,200 1,084 1,000 845 790 782 800 668 567 600 400 297 223 175 200 112 0
  • 13. Absolute Radio s 25-54 listening up 7 3% Classic down 17 5% Radio’s 7.3%, 17.5%, TalkSport up 13.5%, Capital down 22.8%, Heart up 4.4% Commercial 25-54 H C i l 25 54 Hours 2009 Q3 2009 Q4 16,000 National London 13,930 14,000 12,000 10,000 10 000 9,047 9 047 8,681 8,000 7,351 7,023 6,596 6,000 4,691 3,992 3 992 4,000 2,434 1,904 2,000 1,441 821 0
  • 14. 32% of Absolute Radio’s listening is via a digital g g platform, primarily DAB, 54% outside of London Total Absolute Radio Digital Platforms DAB Digital TV Internet 30.0 25.0 24.8 ening 20.0 Share of liste 15.0 e 10.0 10 0 5.0 4.7 2.0 20 0.0 2007 2007 2007 2008 2008 2008 2008 2009 2009 2009 2009 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
  • 15. Absolute Radio Network Streamed H St d Hours ( illi (millions) up 10.3% on Sep ) 10 3% S 6.9 6.7 67 6.3 6.3 4.9 49 4.7 4.5 4.4 4.4 4.1 3.6 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 Source: Internal server logs
  • 16. Record 778,000 podcasts downloaded in , p December, 6.4 million since launch Podcast Downloads Shows Artists Video Other 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 Jan Feb Mar Apr May Jun Jul 09 Aug Sep Oct Nov Dec 09 09 09 09 09 09 09 09 09 09 09