9. Background: Why social media at IBM?
ā¢ 400,000 employees
ā¢ 170 countries
ā¢ B2B, Not consumer
ā¢ Company of āexpertsā
ā¢ Value
ā To flatten
organization
ā To learn
ā To influence
ā¢ Culture
ā Collaborative
ā Progressive
ā Risk averse
12. Current picture of IBM & social media
1,000,000 daily
wiki page views
60,000
socially networked
16,000
Internal blogs
8,500,000
Downloads
1,000+
250,000
70,000+
40,000+
1,000s
Internal External