The impact of corporate culture on enterprise social media

The Impact of Corporate Culture on Social Media (An IBM Case Study) Adam Christensen, IBM January 22, 2009

Corporate culture v. Social media Corporate Culture + Social media ,[object Object],[object Object]

Enterprise social media formula ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Proper roles of management & employees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IBM’s starting point ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What did we do? ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Empower everyone Trust employees. They are the brand

2. Learn from mistakes (or almost ones) Near shut-down of ValuesJam 2003

3. Community- developed guidelines IBM Social Computing Guidelines http://www.ibm.com/blogs/guidelines.html ,[object Object]

4. Started inside. Like to swim, but afraid of the ocean? Photo courtesy of David Sifry: http://www.flickr.com/photos/dsifry/2173895296/

5. Experiment. A Lot. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Final thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Connect ,[object Object],[object Object],[object Object],[object Object],[object Object]

The impact of corporate culture on enterprise social media

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The impact of corporate culture on enterprise social media