1. Trademark Registration

2. Mark used by a manufacturer or dealer to identify the
origin or ownership of goods and to distinguish them
from others.
OR
A trademark is literally a “mark” that one business uses
to distinguish its products or services from another.
What is a trademark?

3. Brand Label Name Numerical
Seals Signature
Letter
Which marks can be trademark

4.  Distinctive for the goods or services which you are applying to register it for.
 Not deceptive, or contrary to law or morality.
 Not similar or identical to any earlier marks for the same or similar goods or
services
Mark must be

5. Origin Function - Helps to identify the source and those responsible for
the products and services sold in the market.
Choice Function - Enables consumers to choose goods and services with
ease while shopping.
Quality Function - Consumers choose a particular trade mark for its
known quality.
Marketing Function - Plays an important role in advertising.
Economic Function - Established trade mark is a valuable asset. Trade
marks may be licensed or franchised.
Functions Of Trademark

6.  Can be used as a marketing tool
 Is considered the property of the holder and is protected by law
 Copycat company cannot cause loss of business or damage the
reputation of your trade.
 You may sue for infringement under trademarks law.
 More evidence of the ownership of the trademark.
 Renewal after every 10 years
Advantages

7.  Securing Exclusivity
 Geographical Coverage
 Controlling the Use of your Brand by Others
 Capturing the Value of what you Create
 Deterring and Preventing Others
 Before other traders choose their brand names
 When other traders seek to register their brand names as
trademarks
 When you discover another trader using a conflicting mark in the
market place - Trade Marks Act 1995 .
Advantages

8. The role of a trademark lawyer
 Should be used when choosing a product name trademark or a trademark
slogan.
 Drafting the trademark application.
 If any objections
 Counterfeiting
 Sending Cease and Desist Letter
Why Lawyer?

9. 1- Soft copy of the logo
2- Passport copy of the signing authority
3- Trade License Copy of the company
4- Brief description of the products/services offered under
the trademark.
Documents Required from the client

10. 1- Application for registration of the trademark
2- 14 prints of the trademark, the size should be (5x6) cm or (6x7) cm, in
self adhesive paper.
3- Official Arabic translation if the trademark is a word mark which is in
foreign language.
4- Copy of the license (Trade – Professional - Services) and copy of the
passport of the owner of the sole proprietorship corporation.
5- CD containing the logo of size 4x4 cm & 315x315 Pixel “JPG” & the form.
From Licensed Trademark Agent
1 – Copy of the Power of Attorney (English and Arabic) issued to the trademark
agent, legalized up to UAE Ministry of foreign affairs.
2 – Copy of the license of the Trademark Agent
Documents Required for filing the application

11. VS
Red Bull FZE, the regional representative office of the original Austrian energy drink,
won a lawsuit against a prominent local importer for selling a competitor product -
Bullfighter - which was found guilty of trademark infringement.
The importer was fined .
Case Study

12. VS
Adidas wins trademark infringement case against Payless
A federal jury in Portland early this week ordered Payless Shoe source Inc. to pay
$304.6 million for willfully infringing on Adidas America Inc.'s three-stripe
trademark logo.
A nine-person jury in U.S. District Court in Portland unanimously awarded Adidas
$30.6 million in actual damages, $137 million in punitive damages and $137 million
in Payless profits, according to a transcript of the proceeding.
Case Study

13. Thank You