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Adam Dince, MBA
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Branding Yourself, as presented at the Student Ad Summit on 2/27/2015
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Branding Yourself
1.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. …………………………………………………………………………………… Branding Yourself Adam Dince @adamdince Deluxe Corporation
2.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Me, me, me, me, me, me, meeeee Adam Dince @adamdince Director of Earned Media at Deluxe Current MBA student at St. Catherine University More than 14 years of experience in online marketing and Web development, both B2B and B2C Have helped dozens of Fortune 100 companies as well as small business owners create the winning online strategies Contributor To: @adamdince
3.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Deluxe is 100 years young in 2015 http://www.smallbusinessrevolution.org @adamdince
4.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. We have a very special giveaway… @adamdince Informational interviews with: Kat Duncan, Managing Partner at CLICK Talent & Tim Carroll, Vice-President, Small Business Marketing at Deluxe Learn what both recruiters and hiring managers look for in entry-level talent
5.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. …………………………………………………………………………………… Let’s have some fun! Defining the personal brand
6.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Which image do you associate McDonald’s with? A B @adamdince
7.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Remember Google Glass? A B @adamdince
8.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. And this one? A B @adamdince
9.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. When I was growing up… @adamdince
10.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. How you perceive a brand is what that brand is @adamdince
11.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. The same thing can be said about a personal brand @adamdince news.nextglass.co
12.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. A few definitions of personal branding https://www.linkedin.com/pulse/feedback-requested-what-personal-brand-adam-dince @adamdince
13.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Image Source: http://thebohemianjournalist.com/ o are you? Volunteer?
14.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. A strong personal brand will… Image Source: Muscleandfitness.com Beget a stronger personal brand Earn you job offers Raise your salary ranges Give you instant credibility Be a magnet for opportunity Allow you to work for yourself Allow you to create your own career path @adamdince
15.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Internal vs. external personal brand Internal Classmates Coworkers Family Friends External Recruiters Subject Matter Experts Conference Coordinators Journalists Industry Professionals / Hiring Managers @adamdince
16.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. …………………………………………………………………………………… Let’s get your personal brand In front of the right people
17.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Way back in 2007… Moved up from a small business marketing co to major agency Was asked to take a search strategy role on a Fortune 5 brand Drove millions of new visits and leads a month to Website Grew account from $150,000 to $4MM in agency spend in 1 year Won Forrester Wave Award for our team work Built a solid in-house personal brand @adamdince
18.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. In 2009, MRM / McCann NYC brought me on One of the largest full-service global traditional and digital advertising agencies Was asked to help build the organic search & content strategy practice in the NYC office Became most profitable center in the agency Responsible for millions of dollars in client contracts Amazing results Supported organic search & content strategy work across all US offices @adamdince
19.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. I watched other marketers outside personal brands flourishing @adamdince
20.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Yet, mine was non-existent Image Source: ejsisme.blogspot.com @adamdince
21.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. So, in 2010, I decided to do something about it! Source: imgkid.com @adamdince
22.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. And I’m so glad I did @adamdince
23.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Now it’s your turn! @adamdince
24.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Maximize your networking @ the SAS Introduce yourselves to session & round-table speakers Exchange business cards Connect on LinkedIn Write a personalized note when connecting on LinkedIn Keep the conversation going Ask for informational interviews @adamdince
25.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Practice your elevator pitch Have a specific ask Be prepared to quickly explain why you’re qualified to ask Know your audience and craft message/tone appropriately Keep it conversational Practice and role play Smile, be yourself and let your personality shine through @adamdince
26.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Read and connect with relevant writers & publishers @adamdince
27.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Meetups and events! @adamdince
28.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Find your voice. Have an point of view. @adamdince
29.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Use LinkedIn Pulse to publish content @adamdince
30.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. You’re a Millennial, use it to your advantage http://www.nytimes.com/2014/08/22/business/m arketers-are-sizing-up-the-millennials-as-the- new-consumer-model.html?_r=0 Google Trends @adamdince
31.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Build relationships, learn and share Twitter Chats: #MMchat #JVMchat, #AtomicChat #SEMRushChat LINKEDIN GROUPS @adamdince
32.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Be prepared for people to look at your social profiles @adamdince
33.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Connect with practice leads long before you start your job search @adamdince
34.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Connect with recruiters as soon as possible. Ask for introductions. Kat Duncan is the hands down best in the Twin Cities Be prepared to give that elevator pitch! Make it compelling. Give them something to remember you by. @adamdince
35.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Keep an eye on the metrics https://chrome.google.com/webstore/detail/klout/jjaakbhpcbpmojkhpiaacepfcaniglak?utm_source=chrome-app-launcher-info-dialog @adamdince
36.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Building a strong personal brand… @adamdince
37.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. But it’s fun! So do it. @adamdince
38.
© 2014 Deluxe
Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Thank you!
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