This document discusses genres in film and their relationship to producers, audiences, and ideology. It notes that genres use sets of conventions across aspects of filmmaking like cinematography, editing, and narrative. Producers find genres instantly marketable as they can draw from pools of talent and resources, while audiences find genres useful for distinguishing film types and personal preferences. The document then discusses how genres can reflect and shape societal ideology, with action movie characters often featuring stereotypical male heroes, love interests, and villains, and narratives starting with an event or thing at risk that is resolved through approved violence and a return to normalcy.

1. GENRE
FM2: - Producers & Audiences

2. GENRE
Films using a certain set of ‘generic conventions’
(characteristic features of style)
• Mise-en-scene
• Cinematography
• Music / Sound
• Editing
• Narrative (characters/events/themes)

3. GENRE
Producers Audiences
Instantly marketable
Regular ‘pools’ of talent &
resources (some studios
specialise)
Alternative to ‘big names’
Useful for early
experimentation
Easy to distinguish film types
for personal preference
Gift market - DVD

4. GENRE & MARKETING

5. GENRE & IDEOLOGY
• (Ideology – a person or society’s set of beliefs
and values or overall view of the world. e.g.
capitalism in the western world, family in
Bollywood)

6. GENRE & IDEOLOGY
• ACTION CHARACTERS
– Male lead (all pivotal people are male therefore only men
can be rough / pro-active etc)
- Love interest – young pretty, fasionable, feisty, dependant
on lead whather emotionally or physically.
- Bad guy – probably not good looking, Russian/Generic
arab terrorist – suggest cultural fears xenophobia.

7. GENRE & IDEOLOGY
• ACTION NARRATIVE
– Starts on ‘big’ day – (e.g. election day, launch of new
machine, family birthday) – this is thing at risk ie
democracy, progress, family life.
- Action – violence is ok against bad guys, vigilantism is
fine.
Resolution – Back to normal, gets the girl, celebrated.