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Jeevan Jonas


Product Interface
Design, Usability &
Visual Validation
15 October, 2011
How little known Indian
entrepreneurs are making
millions by designing
globally hit apps

Economic Times   26 June, 2011
Developers agree
that design is an
Indian app weakness

Economic Times   26 June, 2011
"Most Indian companies don't want to
innovate. Give them the idea, they make
the product. en American and European
companies make millions from the app. We
can be more than the technical back-end of
developers abroad. We can make our own
successful apps."

Vishal Gondal, Indiagames   Economic Times
"e presentation must be world class. e
Americans build user-friendly interfaces.
e French make beautiful apps. If Indian
developers can also learn the art, more
global hits will come from here"

Mathers, Nokia
Technology              Design




             Business
Technology              Design




                         in India

             Business
Design




Business
Technology   Design
german for engineering
ontwerpe              and design



  Design + Engineering
“Design drives
technology not the
other way around”
            Johnathan Ive
What is the role of
design in productising
     innovation?
Interaction Designers strive to create
meaningful relationships between people
and the products and services that they use


IxDA.org
Designers humanise a product

    ey make technology
    accessible to humans
What is good design
Durability        Utility        Beauty
Robust            Functional     Aesthetic
long-lasting      Usefulness     Uplift the spirits




               Vitruvius, 3 BC
Why design matters
   Reduce Development Cost
     Improved efficiency
     Reduce support costs
    Differentiate a product
$300,000,000 button
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Credit: Jared Spool   http://www.uie.com/articles/three_hund_million_button
Sales up by 45%
 $15 million in first month

        $300 million in a year




Credit: Jared Spool   http://www.uie.com/articles/three_hund_million_button
Visual Validation

I’ve a killer idea, how do I
   ensure it works well?
Visual Validation

How can I present it well to my
 stakeholders and get buy-in?
Evaluation

  Our product isn’t doing well,
I’m not sure what went wrong?
Visualising an Idea
Interaction Design
The Process
Research   People & Product
Modeling   Storyboards
Modeling   Wireframes
Interactive Mockups
    Evaluation & Testing
focus groups vs usability testing
Design Process


Research         Modeling                  Specs
                                    Test




 Personas           Wireframes                Hi-Fi
Storyboards      Paper prototypes          prototypes
Conclusion
Design Matters
Good Design = Good Business
Email   jeevan@studiofra.com

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