Tata Crucible Corporate Quiz - 2013 (North Zone final - Delhi) Complete Preliminary Round and Final Round questions with detailed analysis of questions along with trivia. Show some love by liking it and sharing it.

1. TATA CRUCIBLE CORPORATE QUIZ - 2013
The Business Quiz
North Zone Final - Delhi
(6th
October, 2013 – Taj Palace, Delhi)
Compiled by Adarsh Abhinav
North Zone final results – Delhi
 Winners
 Genpact
Rohan Khanna
Leo Thomas
 Runners up
 Oracle
Mithesh
Yaggy
Crucible Quotient:
Team – 1: Lucknow – Travelkhana.com - (-)10 Points
Team – 2: Gurgaon – Genpact - 55 Points (Winner)
Team – 3: Indore – RS Power Solutions - 10 Points
Team – 4: Jaipur – Maurya Learning Pvt Ltd - 20 Points
Team – 5: Chandigarh - Infosys - (-)05 Points
Team – 6: Delhi - Oracle - 40 Points (Runners up)

2. Finalists for North Zone final
 Team - 1|Lucknow
 Travelkhana.com
Shivdas
Siddharth Mishra
 Team – 2|Gurgaon
 Genpact
Rohan Khanna
Leo Thomas
 Team – 3|Indore
 RS Power Solutions
Apoorv K
Ms. Ashiwini K
 Team – 4|Jaipur
 Maurya Learning Pvt Ltd
Avinash Maurya
Aditya Sharma
 Team – 5|Chandigarh
 Infosys
Manu Chugh
Jarpreet Singh Kapoor
 Team – 6|Delhi
 Oracle
Mithesh
Yaggy

3. Final Round (North Zone)
Round 1: Think Global
(Total questions – 6; +10, -5 for each question, First strike)
Q1. In the 1960’s this was denoted by managers at Brylcreem as The Beatle effect. It impacted the sales
of Brylcreem drastically.
What is this phenomenon?
Answer: Earlier Beatles used to have long hair styles who used to use Brylcreem. Later one of its
characters shortened his hair "to save on Brylcreem." Due to people following the popular culture of that
era, the sales of Brylcreem declined. Hence the Beatles effect.
Q2. During the era of East India Company, official letters didn’t require stamps. They were just marked
“OCS”? What is OCS?
Answer: On Company Service
Q3. This was established in 1909 when a young man (by the name of E. S. Patanwala) set foot in Bombay
leaving his humble home (in Jhalra Patan, a small principality) in Rajasthan. He worked in the lab of an
English man. The lab was given to him when the English man left India during the time of Independence.
He established Messrs. E.S.Patanwala in 1909 and started selling oils and perfumes, some of which were
imported. He created a snow brand. What are we talking about?
Answer: Afghan Snow cream
(This cream was introduced in 1919. "Afghan Snow" thus became India's first beauty cream and is now
the first beauty cream to be awarded the ISI mark by the Bureau of India standards (BIS).)
Q4. Founded in 1984 to provide knowledge-driven financial services at a time when the Indian economy
was being redefined by market-oriented reforms. The founders were referred to as the Formidable Four
of Dalal Street. Shaped by one of the most turbulent economies anywhere in the world, this company
has gained knowledge and experience far beyond its age.
Identify the company.
Answer: Enam Securities Pvt Ltd.
(The company was founded by Manek Bhanshali, Nemish Shah, Vallabh Bhanshali and Jagdish Master.)
Q5. In 1934, Major General George Owen Squier started something on the background music. What are
we talking about?
Answer: Muzak
(Muzak (formerly Muzak Holdings) is a subsidiary of Mood Media best known for distribution of
background music to retail stores and other companies.)

4. Q6. Apart from public holidays, this entity closed on only two events throughout its long history.
iii) First time the stock exchange was closed due to weather for a full two days was on March 12 and 13
in 1888.
ii) Second time on October 29, 2012, the stock exchange was shut down for 2 days due to Hurricane
Sandy.
Answer: NYSE – New York Stock Exchange
Round 2: Think Pictorial
(Total questions – 6; +10 , -5 for each question)
Q1. Produced by NBC, this TV miniseries – Noble House, starring Pierce Brosnan as business tycoon Ian
Dunross and was directed by Gary Nelson, portrayed battle between two business houses.
What were the two business houses?
Answer: Struan & Co. (is actually Jardine-Matheson) and Swire group.
(This TV series is based upon the novel Noble House by James Clavell. The story is based on fact: Struan
& Co. is actually Jardine-Matheson and the events of Noble House actually took place over a period of
seven years in the 1960s. Though Jardines has transferred its headquarters to Bermuda and sold its
shipping interests in 1984, it is still a major presence in Hong Kong; by one estimate, 1 of every 10 shares
of stock traded on the Hong Kong exchange are owned or controlled by Jardines.
- Jardine Matheson Holdings Ltd. often referred to as Jardines, is a British conglomerate.
- The Swire Group is a diversified corporation headquartered in the Swire House in the City of
Westminster, London, England.[1] It controls a range of wholly owned businesses, including
deep-sea shipping, cold storage, road transport, and agricultural activities.)

5. Q2. Find the connect?
(Clue: They gave something to India.)
Answer: RBI – Reserve Bank of India
(The Reserve Bank of India (RBI), formed in 1934, was based on the ideas that Ambedkar presented to
the Hilton Young Commission.)
Q3. She is a software designer. She holds a bachelor’s and master’s degree in electrical computer
engineering from Carnegie Mellon University. She started her own company Cove, with two other co-
founders. The company was acquired by Dropbox. She was the first female engineer hired by the social-
networking website Facebook.
Identify her.

6. Answer: Ruchi Sanghvi
(In late 2010, she quit Facebook and in 2011, she started her own company Cove, with two other co-
founders. The company was shut down and the team was hired by Dropbox in 2012.)
Q4. Who has launched this perfume brand which is essentially red in color? Vegetable, Cheese and
Tomatoes are the scents of this perfume.
Answer: Pizza Hut
(Smell delicious: Pizza Hut perfume like a box of Pizza Hut pizza being opened.)
Q5. This is a famous award awarded by Ministry of Textile. The President of India, confers this award to
master crafts persons and master weavers.
Identify this award.

7. Answer: Sant Kabir Award
(Motive of this award: The Office of the Development Commissioner (Handicrafts) and Office of the
Development Commissioner (Handlooms) jointly implemented a scheme of National Awards for Master
Craftsperson and Master Weavers since 1965. The main objective was to give recognition to the Masters
for their excellence in craftsmanship and weaving and valuable contribution to Indian Handicrafts and
Handlooms. Each Sant Kabir Award consists of one mounted gold coin, one shawl, certificate and a
Tamrapatra. In addition, financial assistance to the extent of Rs. 6 lakh is also given.)
Q6. What list of 50 did these two create?
Answer: CNX Nifty index of NSE (CNX stands for CRISIL NSE Index)
(CNX stands for the Credit Rating Information Services of India Limited (CRISIL) and the National Stock
Exchange of India (NSE). These two bodies own and manage the index within a joint venture called the
India Index Services and Products Ltd. (IISL). Without the additional abbreviation to S&P CNX, the index
name would be S&P CRISIL NSE Index.
A stock index endorsed by Standard & Poor's and composed of 50 of the largest and most liquid stocks
found on the National Stock Exchange (NSE) of India. It is commonly used to represent the market for
benchmarking Indian investments.)
Round 3: Think TATA
(Total questions – 4; +10, -5 for each question)
Q1. This person is credited for funding the first archaeological excavation at Pataliputra, which resulted
in the discovery of the 100-pillar Mauryan throne room of Ashoka's palace. In 1912
Answer: Sir Ratan Tata (Jamsetji Tata's younger son)
(He donated resources that enabled the London School of Economics (LSE) to research the causes of
poverty and how to alleviate it, leading to the establishment in 1912 of LSE's Sir Ratan Tata Department,
subsequently called the Department of Social Sciences (the department's first lecturer was a bright
young man named Clement Attlee, later to become the British prime minister who gave India its
independence.)
Man Woman

8. Q2. The Tata family of India is among the 2007 recipients of this exclusive award, which is awarded every
two years to families and individuals worldwide who have dedicated their private wealth to the public
good.
Which award are we talking about?
(Clue: The person after whom this award is named has he devoted his life to philanthropic work.)
Answer: Carnegie Medal of Philanthropy
(This award, created at the centennial observance of Andrew Carnegie’s official career as a
philanthropist, is given every two years to one or more individuals who, like Andrew Carnegie, have
dedicated their private wealth to public good, and who have sustained impressive careers as
philanthropists.)
Q3. Fatima Zakaria, widow of Rafiq Zakaria, was the editor of Newsweek, Indiatimes and Sunday editor
of The Times of India – Mumbai edition. She later became editor of _______________?
Answer: Taj Coffee Table Book
(Zakaria joined the Taj Group of Hotels to establish the first rate five star Hotel. She became editor of the
coffee table magazine at Taj Hotels.)
Q4. In 2007, they thought of joint venture with Kishore Biyani’s Future Group. But they later decided to
come out in India as different franchise.
What are we talking about?
Answer: Tata- Starbucks franchise
(Tata Starbucks Ltd is a 50:50 joint venture company, owned by Starbucks Corporation and Tata Global
Beverages, that owns and operates Starbucks outlets in India. The outlets are branded Starbucks "A Tata
Alliance".)

9. Round 4: Think Cryptic
(Total questions – 4; +10, -5 for each question).
Q1. Find the specific connect.
Answer: Raymond Loewy
- Logo for International Harvester company was designed by Raymond Loewey. The International
Harvester Company today known as Navistar International Corporation, was a United States
agricultural machinery, construction equipment, vehicle, commercial truck, and household and
commercial products manufacturer.
- Video: Commercial of Studebaker Corporation’s Wagon. Studebaker Corporation was a United
States wagon and automobile manufacturer. A new car’s final styling was designed by Virgil
Exner and Raymond Loewy.
- Raymond Loewy worked in New York as a shop window decorator for Saks Fith Avenue and
Macy's and drew fahisons for "Vogue", "Harper's Bazaar", and "Vanity Fair".
Video: Commercial of Studebaker
Corporation’s wagon.

10. - The five cents John Kennedy is the first United States postage stamp to pay tribute to President
John Fitzgerald Kennedy. The first proposals of the Bureau of Engraving and Printing were turned
down in December 1963 and in early January 1964. The decision was then made to call in the
Loewy/Snaith design firm. Raymond Loewy accepted the stamp design project more for the
firm's reputation than for money; the firm earned $500 for this project, a small and symbolic
amount considering the amount of work involved.
Q2 Find the specific connect.
Answer: Kiran Mazumdar-Shaw
- Kiran Mazumdar-Shaw is the author of the book “The Ale and Arty: The story of Beer.”
- Kiran Mazumdar-Shaw worked as a trainee brewer in Carlton and United Breweries, Melbourne
and as a trainee maltster at Barrett Brothers and Burston, Australia.
- She also did her post-graduation as a brewmaster in Malting and Brewing from Ballarat College,
Melbourne University (1975).
Image: Old iconic building.
Video: Commercial of beer brand.
Image: Image of two people.
ALE & ARTY
The story of beer

11. Q3. Find the specific connect
Answer: The Webby awards
- Webby award for Film information category -1998: The Internet Movie Database (IMDB)
- Webby award for People’s Voice Award for Best Comedy Video - “Justin Bieber Takes Over Funny
or Die.”
- Webby award for Breakout of the Year- 2013: “Obama for America” campaign - Tech team
- NASA’s website NASA.gov wins two Webby awards.
Video: Video song of Justin Bieber’s Baby.

12. Q4. Find the specific connect.
Answer: Four Seasons Hotels and Resorts
Four Seasons Hotels, Inc. is a Canadian-based international luxury, five-star hotel management company.
- When the September 11 attacks caused the collapse of the travel industry, Four Seasons refused
to cut room prices in order to preserve the perceived value of the brand, which caused tension
with property owners who were losing money. The company recovered and, in 2007, it agreed to
a buyout by Microsoft Chairman Bill Gates and Prince Al-Waleed bin Talal of Saudi Arabia for
$3.8 billion.[6] The pair owns 95 percent of the company, in equal shares, Sharp owns the rest.
- Isadore Sharp, (born October 8, 1931) is a Canadian hotelier. He is founder and chairman of Four
Seasons Hotels and Resorts.

13. Round 5: Think Rapid
(Total questions – 3; +15, +10, -5 for each question)
Q1. OM Books acquired the translation rights from the Casterman publishers for publishing this in Hindi.
What are we talking about?
Answer: Tintin
(In 2005, OM Books international approached Franco-Belgian Casterman for the translation rights. The
negotiation lasted nearly two years, after which OM Books were granted rights to publish in Hindi after
meeting stringent standards.)
Q2. Their first significant product was a radio that worked with AC when most radios were run from
batteries.
Which company are we talking about?
Answer: Bang & Olufsen
(Bang & Olufsen (B&O) is a Danish company that designs and manufactures audio products, television
sets and telephones. It was founded in 1925 by Peter Bang and Svend Olufsen, whose first significant
product was a radio that worked with alternating current, when most radios were run from batteries.)
Q3. The foundations of this were originally laid by the late A S Bhathena, who started Wanson (India) in
1966.
Which company is this?
Answer: Thermax
(Thermax Ltd. is an Indian energy and environment engineering company based in India and Britain. It
manufactures, boilers, vapour absorption machines, offers water and waste solutions and installs captive
power projects. Thermax is also a historic brand name of boilers, and the name of a former toughened-
glass company.)

14. Compiled by
Adarsh Abhinav
(Mechanical Engineer by profession, Part time excessive drinker, Dreamer, Movie/Anime buff, Adventure
sports enthusiast, Insomniac.)
Connect with me at:
Facebook: www.facebook.com/adarsh.abhinav
Twitter: www.twitter.com/adarshabhinav Twitter handle: @AdarshAbhinav
LinkedIn: www.linkedin.com/in/adarshabhinav