Social media marketing services overview and offering by Adbot India. Access the glorious and successful 5 years of Adbot in serving clients with performing social media services. Our social media services roots on creativity and innovation. Adbot is leading clients with high engagement and traffic driven social media marketing solution to get your online business on top with right blend of branding and traffic. Our social media campaigns are yielding enormous traffic back to the clients website with quality information flown through content marketing services on the social media channels. Adbot is the awarded social media agency for cost effective social advertising. Our social ads are conversion oriented to enable your campaign to hatch back your ROI.

1. Social Media
Years of
Creative
Marketing

2. They say that business is in trouble.
Adbot India
Digital Marketing Agency
The business without performance
marketing is in trouble.
“Performance is our religion.”
NO!
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3. ONE SIMPLE QUESTION...
Social Media
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4. FACEBOOK
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5. ANSWER TO A SIMPLE QUESTION...
FACEBOOK?Marketing
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6. www.adbot.in

7. Facebook can be an amazing space; if you have a clear idea of
what brings people together, what people love to share and
where you want them to go and how to get them there.
What brings people together: common pain,
common solutions, sense of shared
traits, common purpose.
What people love to share: beautiful images,
quotes, human faces, funny
text/images/stories, powerful
statements by celebrities, offers and
discounts.
Where do you want them to go: always take
them to a place that solves their
problem, sales page, video page.
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8. Facebook Marketing Snap:
Posting at least thrice a day is suggested. We can create the
posts and schedule them to post at high traffic times on
Facebook.
More than just posting – Taglines, Cartoons, Posters,
Infographics, Videos, Short scribes, Marketing content and more
viral content marketing. We are know for creative and viral
content on Facebook.
We can develop a series of custom apps for the Facebook Page;
email capture, document presentation page, video sales page.
Promoted Posts will be very important to use. We can create
posts that would be perfect for Promoted Posts attracting viral
engagement and traffic.
Facebook ads that are targeted to your targeted audience
would be great, if the budget allows. We are expert in driving
and managing Facebook ad campaign with low budget. The costs of
the ads are not part of the fee for creating the marketing
plan, but managing a campaign is included.
Strategy in a nutshell: The focus of this phase is to expand
your target market on Facebook using a re-occurring campaign
strategy. The entire Facebook marketing campaign will give you
more Page Likes and more engagement on the Page and more
traffic to your website.
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9. FACEBOOK MARKETING ACTIVITIES
3 Linked Facebook posts (image + text + link) per day, to the Page. These are
posts gather information from website or blog.
3 general posts a week to the Page. These are simple questions and fill-in-the-
blank and more types of posts.
Cover image & page creative awarding best of the visual appeal to your page and
brand.
Monitoring conversations, deleting spam, and postings replies on the Page,
building two way communication with the audience.
Interacting with other targeted Pages & Facebook Groups as your Page for
increased visibility and Facebook Page growth once a week. A list of these Pages,
or a keyword to find them in search is needed for this task.
Facebook Ads: Running Facebook Ad campaign for more aggressive Facebook
Page growth and e-mail opt-ins. Monitoring the ad campaign to ensure the
cheapest price per click and delivering a monthly report on the stats.
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10. TWITTER
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11. ANSWER TO A SIMPLE QUESTION...
TWITTER?Marketing
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12. Twitter is used mainly for its ability to move traffic to a site.
90% of the tweets are designed to engage interest and make the
click to the site. After that, the site needs to manage the
interest and move people to the sale.
The most important about using Twitter for marketing is the
voicing, frequency and landing pages the tweets take people to.
%tweets are designed to engage interest and make the click to the site…
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13. Twitter will work for you when you make the tweets as down-home and
authentic and as non-sales-y as possible. This is done through
quotes from presentations and presenters, images from the site,
facts and figures, and conversations.
What to Tweet: teaser text for the products, parts of testimonials,
statement of benefits, vocabulary that captures the voice of
your company, 80% with links
Voice: The most important part to define is the “voice” of the
tweets; highly energetic, forceful, sweet, etc. The voicing will
be the emotional mover in the tweet creation process.
A global list of Hashtags will be developed that will increase the reach
of each tweet beyond the Followers of the accounts.
A collection of tweets and the instructions on how to vary them, will
be developed. Each tweet will include links and hashtags. This
excel file will be available for all principals and supports to
use in any marketing campaigns.
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14. TWITTER MARKETING ACTIVITIES
7-10 tweets/day involving rich content, text, link
Actively Re-tweeting and commenting on your behalf
Actively using the designated hashtags
Research and suggest 10 hashtags for marketing based on your business niche
Manually following other targeted tweeters to grow your following. Following new
people per week targeted by keyword and/or location.
Tweet during peak online attention of targeted potential customers
Use the top hashtags for the product in most tweets
connect with top Twitter Chat hosts to schedule Twitter Chats
Optional: Twitter ad campaign – budget to be determined – suggested $10/day
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15. YOUTUBE
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16. ANSWER TO A SIMPLE QUESTION...
Marketing
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17. Focus of YouTube and video marketing is to use the second largest
search engine to expand your target market, brand awareness and
bring them directly to your website.
Videos
“We are best in creating videos and writing scripts…”
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18. The main reason you want to be on YouTube is the SEO benefit. Several videos need
to be developed to use all the targeted keywords you want to own for this program.
These video do not need to be on-camera interviews. The videos can be
presentations, ads, testimonials with static images etc.
YouTube can be an amazing space if you provide an entertaining, professional and
highly optimized video channel.
Entertaining: Please make sure there is an element of entertainment woven into
every video you create. Also, please make sure you are following the template created
by James Wedmore.
Professional: Your Channel needs to be beautiful and match the quality of your
website. You will need to put some attention on the social aspect to really gain the
most from this social site.
Highly Optimized: A checklist of things to do to make sure each video gets you in
the top of the search engines.
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19. YOUTUBE MARKETING ACTIVITIES
Creating or using an existing Gmail account to open new YouTube Channel
Design the Channel; format, description, background image upload
Creating 3 Playlists for social marketing tasks and SEO for Channel
Uploading and optimizing YouTube videos with keywords, titles, and descriptions
to be found and drive traffic
Managing YouTube comments by answering posts and removing spam as needed
Adding your created videos to designated playlists
Adding other channels’ videos to designated playlists
Video promotion on Dailymotion and Metacafe as well for increased traffic
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20. GOOGLE+
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21. ANSWER TO A SIMPLE QUESTION...
Marketing
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22. Focus of is to get Google Authorship, Local place strengthening
Local listing and visibility and create social signals for bots.
Signals
“Social signals are among deciding factors in improved ranking…”
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23. We would create this space and connect it up with your website
or blog utilizing SEO benefit and Rich snippet.
SEO optimization in the company page About section.
A functional Google personal account is needed for Google
Authorship and Local places visibility.
Google+ can also be an amazing space if your customers are
already there.
Strategy in a nutshell:
Create a business Page or Local Page or combine ones you already
own
Share-Reshare posts on Google+ creating social signals
Inform your fans - Announce that you are on G+ to all your other
social sites
Create a G+ Community for a more intimate discussion between
members
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24. GOOGLE+ MARKETING ACTIVITIES
Personal account creation and/or update
Profile page developed, social media optimization and SEO optimized about us
page
Local G+ Page found and Claiming Process started
Google+ Circles created for marketing and research
Following users as per interest and business domain and add people to
designated Circles
2 status update/day that re-posts from Facebook timeline
Comment, share and +activity increasing interaction with community
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25. PINTEREST
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26. ANSWER TO A SIMPLE QUESTION...
PINTEREST?
Marketing
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27. The focus of this phase is to use the most powerful traffic mover
to expand your target market and bring them directly to your sales
pages. Pinterest generated more referral traffic for businesses
than Google+, YouTube, and LinkedIn combined.(Source:
Shareaholic.com).
Bookmarking
“Pinterest can be an amazing space if you provide beautiful images
that inspire curiosity, links back to your landing pages and
encourage supporters to Pin your stuff…”
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28. Images that inspire curiosity: Creating images is a foundational
social media task. You use those images on your landing pages, sales
pages and websites. The images themselves need to be like teaser text
that pulls someone to click through to see the origin of the image.
Links back to your landing pages: The whole reason for using
Pinterest is to create traffic back to your landing and sales pages.
Pinterest is a winner in this function.
Encourage Supporters: An online album of your products. By providing
a way for your biggest supporters and customers to Pin and Re-Pin you
images from your site you’ll multiply your marketing efforts.
Strategy in a nutshell:
Create Pinnable images on the website
Inform your fans - Announce your Pinnable images to all your other
social sites
Create a Group Board for wider reach – and hand-select the Pinners
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29. PINTEREST MARKETING ACTIVITIES
Creating a new account with the business name and description or update old one
Creating up to 10 Boards; title and descriptions will need to be approved
Populating those 10 Boards with existing content
Following people targeted by keywords or quality pins
Adding pins from existing content or created media optimized with keywords and
URL to drive traffic back to website
Re-pinning pins and like from other people/business Boards
Replying to comments, adding comments a week
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30. LINKEDIN
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31. ANSWER TO A SIMPLE QUESTION...
Marketing
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32. The focus of this phase is to use the most conversion oriented
traffic to your website.
BUSINESS
With Business People
“LinkedIn is to making your business available to businesses…”
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33. Groups that inspire: Lot is happening in LinkedIn Groups and almost
every business is present here to offer a massive growth opportunity
for or investment window.
LinkedIn Company Pages: The whole reason for using LinkedIn is to
connecct your employees and share the best of your business in a
prestigious manner to the serious crowd that will listen to you.
Hire Brains: An online resume of your Company, for easy investment
opportunity, easy hiring, company PR and more.
Strategy in a nutshell:
Create your Company presence on LinkedIn
Inform your competitors - Announce your Company presence and strength
to all your competitors and well wishers
Group activity for wider reach – and traffic back to website
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34. LINKEDIN MARKETING ACTIVITIES
Creating a new account with the business name and description or update old one
Creating all services tabs; title and descriptions will need to be approved
Post or repost images, links, and taglines created
Joining targeted groups of your business niche
Updating company page with posts and banners on periodic basis
Interactions in Groups; commenting and replying to related discussions making
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35. WHAT TO EXPECT
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36. $0.01
1-2 CENT AD CLICKS SAVING 40% BUDGET, UP USER
ENGAGEMENT, PROMOTIONAL CAMPAIGN, SALES
OFFERS, VOLUME TRAFFIC TO SITE…
60%
INCREASED BRANDING, USER
ENGAGEMENT, PROMOTIONAL
CONTEST, TRAFFIC TO SITE…
VIRAL
BRAND AWARENESS, VIRAL
ENGAGEMENT, PRODUCT VIDEOS, VOLUME
TRAFFIC TO SITE…
SEO
SOCIAL SIGNALS, ULR EXPOSURE, TRAFFIC TO
SITE…
TRAFFIC
ONLINE PRODUCT
CATALOGUE, TAGGING, VOLUME TRAFFIC TO
SITE…
PRESTIGE
BUSINESS PRESENCE, INTERACTION, HIGH
CONVERSION TRAFFIC…
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37. WHY ADBOT
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38. What we have done in 5 YEARS…
PORTFOLIO?
Social Media ONLY
LIVE
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41. ©2013 Adbot India
Contact Us
info@adbot.in
contact@adbot.in
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f/adbotin
t/adbotin
Adbot Digital Marketing
R-23, Nehru Enclave Kalkaji
New Delhi – 110019, India
9999-093-555