Harness Mobile Power for Promotion and Awareness
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Mobile Internet usage is growing fast – more people are starting to receive and read your email and social media messages with their smartphones. And more businesses are starting to use mobile to create marketing communications and make it easy for their customers to buy from them. Join us for this workshop to make mobile a part of your business. You’ll learn: Why mobile makes local listings more important than ever How to drive action with mobile marketing How to create content with and for mobile
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Harness Mobile Power for Promotion and Awareness
- 1. © Constant Contact 2015 Harness the Power of Mobile How to use mobile technology to promote yourself and create awarenedd
- 2. © Constant Contact 2015 @AudraWallace awallace@yfusionmg.com StayConnected Questions during and after the event? Connect with us! facebook.com/YFusionMG @YFusionMG Audra Wallace CEO YFusion
- 3. 51% of emails are opened on a mobile device Why are we here today? Source:Constant Contact 3 Mobile internet usage is growing...
- 4. Source: PewInternet.org 4 90% of American adults own a mobile phone 64%of American adults own a smart phone and it’s growing fast.
- 5. Source: phonearena.com 5 looks at their phone 150 times/day. The average person...
- 6. Why is mobile so important for organizations? 6 Work more effectively Do things faster & smarter Donors are finding your organization
- 7. Mobile drives business. 7 It’s how people read your messages, find you & support your cause.
- 8. 76%of people read email on their phones 8 3. Consider desktop & mobile 67%workers view emails on their phone 64%of key decision makers read emails on mobile Source: 60secondmarketer.com Source: Marketing Sherpa
- 9. Agenda 9 1.Mobile and local listings 2.Drive action with mobile marketing 3.Creating content with and for mobile 4.Next steps 1. Mobile and local listings
- 13. Get Found Online
- 14. 14 Take control of your listing... 1. Search for your organization 2. List places that list your nonprofit 3. Check your listing information for accuracy 4. List places that don’t list your organization, but should 5. Update your information 1. Mobile and local listings
- 15. 15 1. Mobile and local listings Search & discovery checklist Update your online information Hours of operation Parking options Organization description List of services Specials/deals Logo & photos Contact info, URL & social channels Volunteer/ Board Opportunities
- 19. Agenda 19 1.Mobile and local listings 2.Drive action with mobile marketing 3.Creating content with and for mobile 4.Next steps 3. Creating content with and for mobile
- 20. 20 3. Creating content with and for mobile Use mobile to create content.
- 21. Fundraisers & Promotions 2. Drive action with mobile marketing Facebook promotion: A marketing effort associated with Facebook and other social networks, where you drive donors to take advantage of a fundraiser and specific call to action. 21
- 22. 22 3. Creating content with and for mobile Use events to create content.
- 23. 2. Drive action with mobile marketing Events: Invitations Registration forms Tickets and check-in 23
- 24. Text to Join™ Scan to Join™ Expand your reach with tools from Constant Contact. 24 4. Next Steps
- 25. 25 3. Creating content with and for mobile Use pictures & video.
- 26. Customer Review YouTube Power of Video 26 “For 72 hours, we were selling one per second.” -Wal- Mart Rep. Over $1Million in Sales in 72 hours 1.9+ Million Views
- 27. 2. Drive action with mobile marketing Social media: Opt-in Check-in Customer content creation 27
- 28. 28 3. Creating content with and for mobile Social media apps... tweet, scope, snap, film & publish
- 31. 31
- 32. 32 2. Drive action with mobile marketing Drive action with a mobile checklist Use mobile marketing & a call to action to engage customers Set up a mobile friendly fundraiser or teamraiser Make it easy for people to learn, register & check into your events Encourage social media check-ins Create aText –to- Join and drive traffic to your email list
- 33. With mobile apps, is the era of email over? 3. Creating content with and for mobile 91% of marketers view email as the most effective channel for driving revenue. Email is still cited as one of the most effective marketing tools. 33
- 34. When email doesn’t look good on mobile Source: smallbiztrends.com Source: Blue Hornet 34 3. Creating content with and for mobile 30% unsubscribe 75% delete
- 35. 35 3. Creating content with and for mobile Make mobile-responsive emails. • Less text is more • Keep it simple with a single column • Large fonts are legible
- 36. 36 3. Creating content with and for mobile Make mobile-friendly emails. Size images to fit Use clear & easy calls-to-action
- 37. 37 3. Creating content with and for mobile Create your email right on your phone.
- 38. 38 3. Creating content with and for mobile Mobile content creation checklist Make your content easy to read & easy to access Design emails with mobile in mind Create & share multimedia Download social apps Post content to social media “in the moment”
- 39. Embrace mobile. Compete more effectively It’s not about the device, it’s about your audience 4. Next steps 39 Do things smarter & faster
- 40. Get StartedToday… http://bit.ly/CTCTbuynow 40 free 60-day trial No Contract & No Credit Card Needed TextToTrial Text AUDRA to 99000 to set up your account in minutes
- 41. 41 Power of Video https://periscope.tv/audrawallace 1. Download App 2. Follow @AudraWallace 3. Tune in every Thursday
- 42. © Constant Contact 2014 42 Facebook.com/YFusionMG Twitter.com/YFusionMG Linkedin.com/company/YFusion Plus.google.com/+YFusionMG Youtube.com/c/YFusionmg Pinterest.com/YFusion Follow Us
Editor's Notes
- Hello, I’m __________________ and welcome to today’s webinar, Harness the Power of Mobile. We’ll get started in just a few moments, but before we do, I have some housekeeping items to take care of. The first of those is to make sure my audio is working correctly. So, if you can hear me, use the Q&A box on your screen and type in what the weather is like in your area. I’ll do it too! By doing this, you’re telling me that you’ve heard my instructions and that my microphone is working correctly. Thanks everyone for participating! Let’s talk about what we’ll be doing today. Our webinar will be about 45 minutes. We’ll have plenty of time for Q&A after our webinar, and I encourage you to use the chat window you just used to tell me about the weather to enter your questions. I’ll cover those during the Q&A at the end. Now, the next thing on my list is to make sure you have contact information for the Adobe Connect helpdesk. If you have any technical issues during the webinar – you can’t see the slides or can’t hear audio – call the helpdesk. [COPY AND PASTE INTO CITRIX CHAT WINDOW] Adobe Connect Helpdesk 800-422-3623 I’ve just typed the Adobe Connect phone number and website into the chat window, and you can use that contact information to reach them for any technical issues you may experience. [Click to next slide]
- Why are we talking about mobile marketing today? Mobile internet usage is growing fast -- and has even out-paced desktop internet usage in some countries. [click to build] 53% of emails are now opened on mobile Email remains one of the most popular smartphone activities – with almost 90% of smartphone users using email at least once a week on their mobile devices. This means that many people are reading their messages – which include your emails – on a tiny screen. [Click to next slide]
- And the number of people who are using mobile to access the messages you send is growing 64% of American adults now own smartphones of some kind – and almost half of them (46%) say they “couldn’t live without” their smartphone [Click to next slide] ----------------------------------------------- 64% US adults own smartphones – half can’t live without them (April 2015) http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/
- Another reason they’re more likely to see your emails there? If you or anyone you know owns a smartphone, you know that they are using it constantly. The average person looks at their phones 150 times per day In the U.S., the average person spends more time per day looking at their mobile screen than they do a television screen (3 hours on mobile to 2.75 hours on TV) [Click to next slide] -------------------------------------------------------------- 150X per day - http://socialmediatoday.com/socialbarrel/1523671/why-businesses-need-notice-sms-marketing-infographic http://www.phonearena.com/news/average-person-looks-at-his-phone-150-times-per-day_id26636 More time on mobile than watching TV (November 2014): http://flurrymobile.tumblr.com/post/115194107130/mobile-to-television-we-interrupt-this-broadcast#.VLQV4tLF_To
- So what does all this mean for you? Why is mobile so important for small businesses? [click to build] Mobile can enable small businesses to work more effectively – at the moment that matters, whether that’s using mobile to send a quick email to remind customers about a new product delivery, without having to sit down at a computer to compose it. Or encouraging your event attendees to check in on their mobile devices, so you get real-time information about attendance. [click to build] It makes life easier. With smartphones, we always have a computer within arm’s reach. We can act and react and have real-time conversations. They’re virtual conversations, but you are creating real connections with people. [click to build] It’s really the convergence of those two reasons that makes magic. Information…when a consumer wants it…delivered no matter where they are. It helps the business owner work smarter, get found when and where consumers are looking for information, and engage in the best way possible. [Click to next slide]
- Mobile is how you are connecting with your current customers, clients, supports and members, and attracting new ones. Mobile is how consumers are finding you, through searching on their smartphones and devices. Mobile also makes it easy for people to access the emails you send, the things you post on social media, and your contact information. It’s how they buy from you or donate to you. Bottom line? Mobile is driving business. [Click to next slide] ----------------- Taza Chocolate SOID: 1101269088363
- - 76% of people read email on their phones - 67% of b2b workers regularly view emails on their phones – Marketing Sherpa - 64% of key decision makers read emails on mobile devices – Marketing Sherpa There are no longer any excuses for not designing marketing messages for mobile and your subject lines are an integral part when it comes to your mobile strategy. On a small screen, your messages grab the attention of the reader immediately because there’s only so much time that one spends on their device in one sitting so it is worth understanding how your message is being read. Now we’re going to discuss a couple other things to keep in mind when optimizing your subject lines for mobile marketing before you send your next message. http://60secondmarketer.com/blog/2012/07/19/how-people-use-their-smartphones-infographic/
- First, let’s talk about mobile and local listings, and how to get found on mobile.
- Bottom line: If your business doesn’t accurately appear in local search results, you’re missing out on new business. Ensuring that your business appears in local search results is a crucial task. Not only do you want your business listed, you also want your business information to be accurate across all the places consumers are searching. We talked about the many ways potential customers can find your business online — search engines, mapping services, Internet yellow pages, local and vertical directories, social media, and mobile apps. This is great news because there are now even more ways for new customers to find you. But, it also creates a bit of problem. There are now more places for you to manage. Many of these online listings are automatically generated and can often contain incorrect or out-of-date information. This incorrect or out-of-date information is not what you want as the first impression someone has with your business. What this means is that you need to stay on top of your business listings to make sure all information is correct and current. That way you’re not missing out on potential new business because of an incorrect listing. Here are some action items to get you started: [click to build] Do a search for your business online using a search engine like Google. Also, search for your business on popular sites like Yelp and yellowpages.com. [click to build] Make a list of the places your business turns up. Are you in all the places you expected? Do any of the results surprise you? [click to build] Confirm that all of your information is correct and current. [click to build] Make a list of any places your business isn’t listed but should be. [click to build] And update your information as necessary to keep listings current.
- After you’ve made sure your basic location/contact information is accurate, you’ll also want to give potential customers what they need to make a buying decision. The information you can include will vary by the listing site. Here are some examples of important listing information and to help you out, we’ve created this checklist: [click to build] Hours of operation [click to build] Parking options [click to build] Description of your business [click to build] List of products and services or menu [click to build] Specials/promotions [click to build] Logo and photos of your storefront, interior shots, staff, products, food, etc. [click to build] Contact information including email and phone number, your website address (URL), and social media pages like Facebook and Twitter. [click to build] And, lastly, payment options – are you cash-only? What credit cards do you accept? Can people pay with apps like Level Up or Apple Pay? This is something you have to keep up with – make sure you update your information when anything changes and also check in with local listings sites periodically to make sure all of your information is correct. By the way – you don’t have to do this yourself. I mentioned SinglePlatform earlier – they’re one of many local listings services that you can use to easily publish your information to multiple local listings sites at the same time. Enter your information once and publish to many.
- Next, let’s talk about the kinds of content you can create with mobile, and for mobile.
- What are some of the benefits of using a smartphone or tablet to create content? When used carefully, mobile devices can be real timesavers, and content creation on mobile can be a great way to streamline your communications and get more time in a day. We hear from customers that a lot of time spent on marketing is just figuring out what to write, and one important thing to remember is that great content doesn’t have to mean a lot of words – it can be as easy as snapping a photo and writing a quick, informative caption. We’re going to talk about apps a lot today and how you can use them on your smartphone to create content. Mobile devices are a great way to easily pull together interesting content — instead of writing about an upcoming event, just pull in a picture from the last one from the photos on your phone. And instead of firing up the computer, just copy your last newsletter on your tablet and concentrate on what’s new with your business. The image you see here is from the LaProvence. They took some photos of a new product line in their store and made a collage out of them – there are lots of great mobile apps you can download to do the same! They shared the image on their Facebook page with a reminder of their store hours and announcement of the line, on Instagram with a cute caption and some great hashtags, and in a beautiful, mobile-friendly email to announce their new products and a local event. People read email on desktop and mobile. The difference is on mobile is they won’t read something that is too tiny or long. Make sure you continue to use social media because a lot of your customers are accessing it through mobile. What you need to do is to make sure you effectively deliver your messages to them and that your content is easily consumed.
- If you’re already using Facebook for your marketing, you know it’s a place where a lot of your customers spend their time. And many of them are accessing Facebook through their smartphone. 55% of social media sharing by American mobile users happens through the Facebook iPhone app. Combine that with the increasing usage of mobile coupons, and Facebook is a great place to drive action with your customers. If you want to take your Facebook marketing to the next level, you can run a Facebook promotion, which is one of our campaigns in Constant Contact. A Facebook promotion is similar to any marketing campaign you’ve done, but it takes place on Facebook – your fans interact with your page to take advantage of an offer you’re promoting. With Facebook promotions, you could run a sweepstakes, coupon or downloadable content promotion on Facebook to engage with and reward your fans, as well as create social word-of-mouth. Your customers can obtain the deal and present it to you with their phone – making it easy for them to redeem your offer, AND to share the deal with their friends and family. --------------------------------------------- 55% of sharing happens on the mobile app http://www.insidefacebook.com/2014/01/02/infographic-why-facebook-users-are-valuable-to-marketers/
- In fact, it’s easy to create content during your events – and encourage attendees to do the same! Use your phone to take and share pictures, videos or interesting quotes during your event. Or save the images and use them later in your emails or social media. Talk about your event and post photos through Facebook, Instagram and Twitter. You can create a Hashtag, which is a short phrase following a pound sign, or hash mark – make sure you use only words and numbers, no spaces, punctuation or special characters – that links every post with the hashtag together. For example, on Twitter, every post that includes the hashtag #Superbowl will show up if you click on the hashtag in any tweet. You can email your list while you’re at the event – include a photo and let them know about deadlines or last-minute updates. Highlight people you meet there – take photos with your customers or clients or experts, and include them in your emails or social posts. Use QR codes to provide attendees with helpful information or extras, such as videos or informational guides. Customer examples: **** DON’T CLICK NO ANIMATION*** [click to build] This is a post from Bisque Imports, an art supply and ceramics wholesaler, following one of their events. They snapped photos during the event and shared them on Facebook, and in the caption, provided a link to where people can buy one of the featured products from their website. [click to build] Here’s an Instagram photo from the Ipswich Ale brewery. They were at a festival, and gathered their staff for a photo to announce their presence and the hours they’d be there. They also tagged their location, so their followers could find them easily. [click to build] This email is from the nonprofit Strong Women Strong Girls. They used a photo from one of their recent events in an email to their contact list, and captioned it with an inspirational quote from the keynote speaker and a link to more information about the event. This is something anyone can do! Your emails do not have to be super-detailed. A photo, a short paragraph and a call to action (in this case, the link to learn about the event) is all that’s needed to create a compelling email. Speaking of email …
- You should also think about using mobile marketing for your events to make it easy for your audience to receive your message and take action. Use mobile marketing for your events, in your invitations and registration forms. Keep these tips in mind when you create your event marketing: [click to build] Make sure your invitations are mobile friendly – we’ll talk about best practices for email designs in a bit, but many of those best practices apply to event invitations. Remember – customers are seeing these messages on a tiny screen. Don’t go overboard with images. Images in your invitation can speak a thousand words, which is great. They also take time to load and need to be scrolled by, which is a little less great. Use your white space (and your colored fonts) wisely. Creating paragraph breaks and using easy to read colors is important for readability in any context, whether it be an event invitation or your registration page. [click to build] With registration forms, ask only for the information you really need. Of course there’s information you have to get from your registrants. Just keep in mind that if they are responding through their phones. It’s a lot more work to fill out 10 fields than it is 5. So keep it to only what is absolutely necessary. [click to build] You can also use mobile for event tickets and check-in – enable your attendees to show you their tickets on their mobile device, and use mobile marketing check-in apps like Constant Contact’s event marketing app to make it easier on your attendees and your staff. Blog post for more info: http://blogs.constantcontact.com/product-blogs/event-marketing/how-to-mobilize-your-event-invitations-and-registration-forms/
- There are also a lot of apps out there that can help you grow your list. Two of them are from Constant Contact, which allow you to collect email addresses and other information through a QR code “scan” or a text message. [click to next slide]
- Everyone who owns a smartphone is walking around with a high-quality camera for photos and video. Why not use this for your business or nonprofit? Here’s an example of a business that regularly posts both – River Rock Climbing in Roanoke, Virginia, shares photos and videos of updates to their climbing gym, employee training, events, and customers. So, what do you use to create multimedia? There are a lot of great photography apps you can download to edit and share photos and videos right on your phone. Try downloading the Instagram app. Instagram has a lot of great tools that allow you to edit your photos and video to get them just right. Try adjusting the color and brightness of your images using filter tools. Crop your photos to give people a close-up look or to keep things out of a photo. Facebook also bought Instagram, so it’s really easy to share your photos directly to your Facebook page. When you take a photo, think about how it’s going to be seen on a mobile phone. Most people read their emails and social media by holding their phones vertically, so a wide image won’t show up as well as a tall one. Video – Video is a really advanced topic. Today we’re just going to talk about really easy ways to make short videos with your phone. All smartphones have built in video tools and – just like photos – there are lots of apps you can add to your phone to create and edit videos. With Instagram, you can publish short clips between 3 to 15 seconds long and share them to your Instagram feed and your Facebook page. Vine is another popular app – videos are limited to 6 second looping clips. And you can share directly to Twitter through the Vine app. YouTube has an app that allows you to edit and publish videos to the YouTube site. Your YouTube account starts with a limit of 15 minutes per video, but you can change the settings for an unlimited time. We just talked about how Instagram and Vine only allow a few seconds of video at a time. Why are they so short? People have a short attention span, so avoid taking and sharing long videos. The average viewing of a video is actually 90 seconds. Make sure you use the word “video” in the subject line of your email or your social media post to call attention to your multimedia! The best part about using your phone to create and edit multimedia is that you already know it looks great on your phone, so it will look great when your customers see it on their phones. ------------------------------------------------------------------------ Length (average viewing is 90 seconds) http://www.mediabistro.com/alltwitter/digital-marketing-stats_b48214
- Social media drives action because – as we talked about with Facebook – many of your customers are accessing social media with their smartphones. Social media use makes up a quarter of all smartphone activity. [click to build] You can use mobile as a way for customers to opt-in on your social profiles, to like and follow you while they’re in the store – simply post signs that show which networks you can be found on online or use QR codes – which we’ll talk about in just a minute. [click to build] Ask people to check in to your business through Facebook to help spread social word of mouth. [click to build] Encourage customers to share photos from your business or of your products and ask them to post them through social media and tag your business. This example is from In A Pickle Restaurant – a popular local diner in Waltham, MA. They used Facebook’s mobile app to share a customer’s Instagram photo on their Facebook page to show their followers that there were no lines for breakfast on a recent Sunday. [click to next slide] ---------------------------------------------- Social media use is ¼ of smartphone activity: http://www.mediabistro.com/alltwitter/social-business-trends-2014_b56645
- All social networks have mobile apps, which allow you to type, snap, film and publish right from your phone or tablet! Social media enables spontaneous communication in the day to day life of your business and planned messages during campaigns or events. You are using mobile to create content, so share it on social. And don’t forget to share on other networks! [click to build] Here’s an Instagram photo from the Baltimore Humane Society [click to build] and that same photo shared on Facebook. The Baltimore Humane Society regularly posts their photos on multiple places to help put their adoptable animals in front of as many people as possible. [click to build] These photos are from More than Words, a nonprofit bookstore and café managed by at-risk youth, taken at a farmer’s market where they hosted a pop-up shop. While there, they took photos of their merchandise and shared the details of the event on Twitter and Facebook, letting people know what was happening in real time.
- Later on, when you’re thinking about how to use mobile to drive action, try the examples on this checklist: [click to build] Provide incentives for people to come in to the store (can be as easy as adding a coupon to your regular newsletter and ask them to show it on their mobile device at the register) [click to build] Make mobile marketing part of your events by using it to get the word out, allow people to register, and enable them to check in. [click to build] Drive action using social media – tell customers they can follow you, check in to your business, and share their experiences with you by using social media. [click to build] Try using QR codes in your marketing to give customers more information about your products and services. Use free tools like Google’s QR code generator to create a QR code. You can find by searching for the “Google QR code generator.” [click to next slide]
- When you think about creating content for mobile, you need to think about email. Email is still highly relevant and cited as one of the most effective marketing tools that small businesses have. A recent study showed that 91% of marketers view email as the most effective channel for driving revenue. The great news is that an email isn’t just an email anymore – it’s the connection point to every other marketing activity. The important thing to recognize is that you can’t assume that an email will be read on a PC, a smartphone, or a tablet. The only threat to email is if it’s not evolving with today’s – and tomorrow’s – technologies. Email is still the primary driver of small business and nonprofit marketing. You are “renting space” on social media and 3rd party apps. With email marketing, you have control of what your messages look like, when they are sent, who you are sending to, who sees it (and you can tell who is and isn’t opening it) and the information on your email lists. ----------------------------------------- 91% see email as the most effective revenue-driver (The Relevancy Group, August 2015): http://www.mediapost.com/publications/article/255761/email-moves-the-sales-needle.html
- When you’re creating emails, think about your mobile users. If something doesn’t look good on mobile – readers will delete it. [click to build] 75% of people will delete, [click to build] and even worse, 30% will unsubscribe if the email doesn’t look good You’ve seen, or may have heard, that when people talk about mobile emails they usually start by asking something like “are your emails, mobile-responsive or mobile-friendly?” At the heart, that’s a technology question…one that addresses how different platforms (desktops, tablets, mobile phones) display different content, websites or images. The other side of this is to consider “mobile friendly” as a marketing and strategy question, one focused on how a small business thinks about their customers or supporters, how a small business creates content, and how mobile has changed the way that their audiences consume that content. Today we’re going to focus on the second – the idea of becoming more mobile-friendly from the perspective of the choices you can make to be better positioned in a world in which mobile has become a part of us. There are some best practices to keep in mind for mobile friendly email creation. Let’s take a look at the dos and don’ts. --------------------------------------------- 75% will delete if not optimized for mobile (June 2015): http://smallbiztrends.com/2015/06/get-higher-email-open-rates-on-mobile.html 30% will unsubscribe: http://www.marketingcharts.com/wp/online/lack-of-mobile-email-optimization-may-drive-away-up-to-3-in-10-recipients-27896/
- This email is a great makeover of the don’ts. You can see that there’s not a lot of text – just enough to get the most important information across. This email has a single column – nothing’s getting cut off and everything fits within the phone screen. The fonts are large and easy to read. No zooming needed to read this message.
- [click to build] Your images should be sized to fit a mobile screen – this photo isn’t cut off and doesn’t take up the entire screen. [click to build] Also use clear and easy calls to action. In this email, the message is short and sweet. It’s about an event – all the info is right there and a register button is at the bottom. People can decide instantly if this is something they want to do, and take the action right away.
- How can you create an email that looks great on mobile? Try building it on your phone! If it works for your phone, it will look great on your customers’ phones. There are lots of apps that make it easy to build an email with your smartphone. Constant Contact does have an email creation app for your iPhone or Android phone. You can find it by going to the app store and searching for Constant Contact. For creating basic email campaigns, apps are more convenient and faster than creating campaigns from your desktop. You can create your email through touch-based editing right from your mobile device. The Constant Contact app allows you to manage your contacts, create emails with photos, links and text, personalize your brand’s colors, include buttons for your calls to action and view detailed reports after you send. [click to build] in the Constant Contact app, you can quickly build an email that includes a link to the call to action you want your audience to take. [click to build] Then preview your email, send tests and schedule messages for delivery to your list. [click to build] You also have the ability to keep up with the latest activity with open and click reporting right from your phone. Keep track of who engaged with your campaign and stay on top of your marketing results. [click to build] You can use the mobile app to easily manage your campaigns and your contacts on the go. [click to build] The app also has great editing tools build right in to help you easily match your brand’s colors and look. The color wheel in this example shows how you can match an exact slide.
- [click to build out each item on the checklist] Here’s a checklist you can use as a resource to create mobile friendly content: [click to build] When you’re creating emails, remember that that your audience may be reading them on their phones. Use our tips to design mobile friendly emails. [click to build] Use your phone to create and share multimedia – you can use your phone to design emails, snap photos and take video. [click to build] Download apps for the social media networks you use for your business and easily share with your followers. [click to build] Don’t be afraid to post social media content “in the moment” – when something fun, interesting or spontaneous is happening. Give people the behind-the-scenes view and show your personality.
- As a small business or nonprofit, you need to embrace mobile and mobile marketing. [click] Small businesses/nonprofits who start embracing mobile now will the ones best able to compete. Now is the time to take action and add mobile to your marketing. [click] Remember: It’s not about the device. It’s about where your audience will consume your content. You want to make sure your content is mobile-friendly! [click] Mobile will help you do things faster and smarter.
- While you’re being social, make sure you begin by following YFusion on all the platforms you use! No, this is not a shameless plug! You can actually find a lot of information to curate for your social networks from our channels…just don’t forget to give us credit!