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Social Big Data in Government


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Looks at the emerging use of social big data government, enabling infrastructure and challenges to be addressed.

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Social Big Data in Government

  1. 1. Opportunities and Challenges in Harnessing Social Big Data in Government Adegboyega Ojo, Insight Centre for Data Analytics National University of Ireland, Galway Big Data in Public Administration Panel, dg.o 2014, Auguscalientes, Mexico 19 June 2014
  2. 2. Agenda The talk will touch on: o Social Big Data (SBD) in Government o Social Big Data Infrastructure by Insight @ NUI Galway o Challenges to SBD adoption in Government o Conclusion 18 June 2014
  3. 3. Social Big Data (1) Big data is any data: • too big to process with current tools – Volume • arriving too fast for optimal storage and indexing - Velocity • too heterogeneous to fit into a rigid schema - Variety o Volume usually in magnitude of PetaByte (1015) or ExaByte (1018) o Velocity implies the need for tools to monitor, analyse and manage real-time streaming data o Variety connotes the mixture of structured and unstructured information of different formats including text, video, audio, images, databases, etc. Big data is also exhaustive as it often captures data representing a whole population rather than samples and fine grained in resolution. The Challenge is how to generate valuable insights from these data. 18 June 2014
  4. 4. Social Big Data (2) Social Big Data is Big Data generated from user contributed data such as posts, comments, and user interactions across social media websites such as Twitter, Facebook or YouTube. They are generated as real-time data streams from diverse sources on the social web. 18 June 2014
  5. 5. Social Big Data - Monitoring & Analytics There is more than 400* social media monitoring tools in the market. Main features are as follow: • Summarizing, reporting and data visualization • Multilingual search and text analytics for entity extraction, name matching, name translation, government intelligence, e- discovery and financial compliance • Sentiment detection and analysis • Event detection and analysis • Citizen and customer engagement and management Examples - HootSuite, BlitzMetrics, Brandwatch, CARMA, IBM’s jStart, Social Mention etc. 18 June 2014 * social-media-analytics-social-media-management-2013/
  6. 6. Social Big Data - Monitoring & Analytics: Example - Social Mention 18 June 2014
  7. 7. Social Big Data in Government – Example 1 The federal government is seeking a firm that "continuously monitors social media content on a daily basis in near real time and (can) provide web-based, online media metrics and reporting capabilities”. Part of the job will be to gauge the sentiment and tone of posts and to determine their reach. Project will run until January 2019. _be_monitored_by_federal_government.html 18 June 2014
  8. 8. Social Big Data in Government – Example 2 The Food and Drug Administration has ordered the social media monitoring tool to help FDA’s Office of External Affairs (OEA) better understand its audience and gauge the effectiveness of its activities and outreach campaigns. The tool will generate metrics to help better monitor the success and failure of tweets and status updates in various social media platforms such as Facebook and Twitter. The metric should be, but is not limited to: engagement, sentiment, likes, follows, and mentions. 18 June 2014
  9. 9. Social Big Data in Government – Example 3 Livehoods is a research project from the School of Computer Science at Carnegie Mellon University. Presents a new approach for studying the dynamics, structure, and character of a city on a large scale using social media and machine learning. Using data such as tweets and check-ins, it is able to discover the hidden structures of the city with machine learning. 18 June 2014
  10. 10. Social Big Data in Government – Example 4 o Egyptian Government plans to develop a new Social Media Monitoring System at a scale similar to the NSA PRISM program. o The government will build services to scan social media site like Facebook, WhatsApp, and Twitter in real-time for keywords that are “contrary to law and public morality,” or contain calls to protest or strike. o The system will also search for and flag any dissent against the government and identify individuals who help the public form opinions that are contrary to law. 18 June 2014
  11. 11. Social Big Data Infrastructure (1) Open sourced, flexible and available architecture for large scale computation and data processing on a network of commodity hardware. 18 June 2014
  12. 12. Social Big Data Infrastructure – Super Stream Collider by Insight@NUIG 18 June 2014 for demo
  13. 13. Social Big Data Infrastructure – Social Media Linked Dataspace by Insight 1 Leveraging Linked Data Platform for Semantically-Interconnecting Online, Social Media for Corporate Brand and Market Sector Reputation Analysis 18 June 2014
  14. 14. Social Big Data Infrastructure – Social Media Linked Dataspace by Insight 2 18 June 2014
  15. 15. Social Big Data Infrastructure – Language Resources for Government Domain 18 June 2014 Islam Hassan and Adegboyega Ojo, Enabling GOV3.0 through Semantic Web, Natural Language Processing and Text Analytics, Transforming Government (t-Gov) 2014 Workshop, June 12-13, 2014 Requires collaborating with different groups: NLP, Information Mining, Sensor Middleware, Social Software units and Reasoning and querying units.
  16. 16. Social Big Data Adoption in Government Issues and Challenges 18 June 2014 o Developing Social Big Data adoption roadmap o Evolving Enterprise Data Management? Infrastructure to accommodate unstructured and semi-structured data, from data sources such as social media? o Identifying criteria for selecting social big data solutions that meets business and IT needs? o Identifying data governance aspects (e.g. quality, usability, security, etc.) to be considered when implementing or sourcing Social Big Data solutions? o Ensuring that decisions informed by insights generated are implemented o How can Social Media Monitoring and Big Data service provider support agencies in implementing their Social Big Data programs?
  17. 17. Conclusion Social Big Data is a relatively new phenomenon in government as shown in examples. Established experiences are few. Experiences and solutions from private sector may be useful in designing solutions in government, noting difference in contexts Social Big Data capabilities (technical, organizational and financial) has to be developed in government while simultaneously engaging the services of SBD, Big Data and Cloud service providers. All the above requires (Social) Big Data and Cloud Computing adoption policies in government. 18 June 2014