Mobile responsive site have always been Google's favorite and with the upcoming update this will get even more confirm. This presentation will highlight certain recommendation that should be kept in mind while building a mobile friendly website.

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MOBILE-FRIENDLY
SEARCH ENGINE OPTIMIZATION

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Google Update- ‘Mobilegeddon’
• Google recently announced that it’s big update on April 21st
will rank mobile-friendly web sites better in mobile search.
• Google said “users will find it easier to get relevant, high quality
search results that are optimized for their devices.” so it wants
sites to be prepared for this change.
• Apps that are indexed by Google through App Indexing will
begin to rank better in mobile search.

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Select Your Mobile Configuration
3 different configurations recognized by Google for
building mobile sites:
Configurations Does my URL stay
the same?
Does my HTML stay
the same?
Responsive Web Design
Dynamic Serving
Separate URLs

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Select Your Mobile Configuration
• Responsive Web Design: Serves the same HTML code and URL
regardless of the kind of device. The layout changes based on
the size and capabilities of the device.
(Use meta name=“viewport” tag to tell the browser how to adjust the
content)
• Dynamic Serving: Server responds with different HTML on the
same URL depending on the user agent requesting the page.
(Use the Vary HTTP header to signal your changes depending on the
user-agent. Detect user-agent strings correctly)
• Separate URLS: Serves different codes to each device and on
different URLs.
Google does not favour any particular configuration as long as the
page(s) or all page assets are accessible to all Googlebot user agents.
You can hire a SEO agency for expertise in your mobile site design.

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Responsive Web Design Dynamic Serving
Separate URLs

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Why Responsive Web Design
Users find it easy to share and link to website’s content with a single
URL.
Reduces load time as no redirection is required to have a device-
optimized view.
It reduces the possibility of common mistakes that affects mobile
sites.
Makes it easier and efficient for Google to crawl, index and
organize content.
Requires less engineering time to maintain multiple pages for the
same content.
Google ranks URLs optimized for mobile higher in rank as far as
mobile searches are concerned.

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Mobile SEO Recommendation
1
•Make sure that the site
resources such as images, CSS,
Java scripts can be crawled by
Google. For such insights use
the “Fetch as Google feature” in
Webmaster Tools.
• Check and test site’s
robots.txt in Google
Webmaster Tools.
2
3 4
• Do a mobile-friendly
test for the mobile pages
to see if the system
detects website as
compatible for the
mobile users.
• In case of separate URLs
for the mobile pages, make
sure to test the URLs of both
mobile and desktop to
confirm that the redirect is
recognized and crawlable.

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Mistakes to Watch Out for
and their Recommendations
Faulty Redirects: For example, redirecting to the homepage rather than
relevant content. Use Webmaster tools to find URL errors and fix them.
404 not found errors: Example, if a mobile user is detected and sent to a 404
page because of the device they are accessing on, keep them on desktop
page. If you use serving , ensure that user-agent detection is correctly
configured.
Blocked URLs: When the site’s robots.txt explicitly disallows crawling by
Googlebot for smartphones, investigate the server configuration if you see
blocked URLs reported in Webmaster Tools.
Unplayable video on mobile site: Likely to be a problem on IOS if video isn’t
delivered through HTML5, possibly leading to short clicks. Use HTML5 standards
for animations and video embedding that’s playable on all devices.

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Mobile Site Design
Recommendations
•Touch screens can lead to
accidental clicks if buttons are
too big, too small, or in the
path of scrolling.
Design for
the fat finger
•Plugin may not be available on
user’s phone, use HTML5 for
special effects.
Don’t use
flash
•It can be difficult and
frustrating to close each one
on mobile device, might lead
to a high bounce rate.
Don’t use
pop-ups

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Other Recommendations
Few more design recommendation for SEO-
friendly mobile site are:
Optimize for Local
Search
Mobile Sitemaps
Use Schema.org
Structured Data
Optimize Titles and
Meta Descriptions

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To get a better ranking in Google search engine, inculcate all the
recommendations made for Search Engine Optimization of your
mobile site. To conclude we would like to share few key facts :
•Google loves mobile-friendly designs.
•50% of local searches are carried out on mobile
devices.
•There are currently 4 billion mobile phones in use globally
•A second delay in page response can result in 7% reduction
in conversions.
Conclusion

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Making a website mobile responsive is very important to stay on top in
Google search ranking keeping you ahead in competitive market. At
ADG Online Solutions we provide expert services to make your website
mobile responsive .
You can call us at: 0129-4107527 or you can also mail us at:
info@adgonline.in , marketing@adgonline.in

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THANK YOU