Cold emailing techniques and tools that you can use for your startup

1. Customer acquisition
Learnings from Bookpad

2. Understand your market and
customers
Demography, vertical, competitors

3. Finding companies to
target

4. Look at lists on Google
E.g. top 100 HR companies, 500 cloud storage
companies - http://cloudtimes.org/top100/

5. Find similar companies using websites
like getapp.com, alternativeto.net,
similarsites.com
refer : http://alternativeto.net/software/
alternativeto/

6. Google required field
E.g. HR Software, ATS, Cloud storage

7. Finding the right people
to talk/email

8. Sidekick- get the sidekick extension for
chrome
This will give you information about the company,
executives and also list similar companies.

10. Angel List, Crunchbase, leadership/
executives page, blog and news
articles.

11. Finding the email id

12. Get Rapportive plugin for gmail and
crosscheck the emails
(Firstname).(Lastname)@companyname.com
(firstnamefirstletter).lastname@company.com
(firstnamefirstletter)lastname@company.com
(firstname)@company.com

14. Email Permutator
All the possible combinations of email ids using
the firstname and lastname - bit.ly/name2email

15. Cold emails

16. Direct and the right size – nothing more
and nothing less
idea is to fit the content to a smartphone screen
so that there is no scrolling

17. Direct and the right size – nothing more
and nothing less
This will give you information about the company,
executives and also list similar companies.

18. Use Sidekick plugin to track emails
Tracking emails will give you an insight into –
email open rate, email forwards, multiple opens
etc.

20. Use Pipedrive to keep track of your
pipeline

21. US incorporation

22. Questions