Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
2. L’Express, born in 1953,
is a leading news brand in France
Weekly
news
magazine:
6 million
readers
Web site
+ apps:
12 million
monthly
readers
3. L’Express is now a mobile brand with
50% of our readers on mobile
Mobile and tablet apps are
key assets in our mobile
strategy
150k
500k
DAU
MAU
of the total
number of
digital
sessions
20%
9. 3 / Technical excellence in a multi SDKs world
Testing:
Technical:
Analytics:
Marketing:
Advertising:
1 SDK
15 SDKs
4 SDKs
2 SDKs
8 SDKs
10. 3 / Crash free users : target 99.8%
0
500
1000
1500
2000
2500
3000
iOS SDKs Android SDKs iOS L’Express Software Android L’Express Software
2016 vs 2017
-92%
Number
of crashes
per day:
11. 4 / Reasonable advertising experience…
Native ads with smooth integration Inread with Teads
2015-2017 2018
12. 4 / … with user experience always in our mind
Display
interstitials
with strong
rules
never during the first x
sessions post install
do not call adserver when the
user is facing limited bandwidth
do not hesitate to restrict ads
when 2 sessions are within
a short timeframe