Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.

2. ● 30 Minutes
● Ask questions at any time via this panel -->
● Q&A at the end
● Recording & slides via E-mail
Housekeeping

3. Agenda
1. Introductions
2. UAC
3. Case Studies
4. Q&A

5. 42%
Market Share of
Performance Ad Spend
Measurement
#1
200+ Billion 1,000+
180+
employees
6 Petabytes
Monthly
Traffic
iOS
Attribution SDK*
Integrated
Partners
Data Points
Tracked Monthly
* Source http://mightysignal.com/top-ios-sdks?tag-24

6. Confidential + Proprietary
300 million
What are Universal
App campaigns?

7. Proprietary + Confidential
GoEuro delivers a holistic
brand experience to more
customers
Expansion to 4 new markets
+15% incremental increase in user
activities
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

8. Universal App campaigns helped us drive app installs and engagement in
an automated and efficient way. It helped us to engage more active bookers
and we’re looking forward to replicating this success in other countries.
“ “

9. Proprietary + Confidential
Viber grows a more loyal
user base
21% higher user retention rate
11.3% lower CPA

10. Using Universal App campaigns with action optimization helped us acquire
more [high- quality] users with better budget utilization. It allowed us to directly
optimize our campaign for our business goal, which is to acquire loyal users.
“ “
- Moshi Blum, Head of User Acquisition, Viber

11. Proprietary + Confidential
Zynga surpasses
business profitability
goals
54% higher returns than the target
goal
97% higher campaign
performance

12. We ran Universal App campaigns with Google, including user value and
actions we wanted to drive. Not only did we notice goals were being hit, but they
were exceeded by as much as 54%.
“ “

13. UAC Do’s & Dont’s

14. Q&A