An Insight on Designs, Designers, and Design Industry

Presentation by Ravi Bhadauria @admecinstitute
ADMEC Multimedia Institute | www.admecindia.co.in
Designers, and Design Industry
An INSIGHT on Designs

A Workshop by Ravi Bhadauria at ADMEC Multimedia Institute
Designers, and Design Industry
An INSIGHT on Designs

Few Words
Dear Reader,
ADMEC Multimedia Institute is a pioneer institute which provides job oriented training in design
and art to the world at large.
This presentation is one of the study materials of our workshops being conducted by one of our
senior mentors on An Insight On Design and Design Industry. All the admecians and non-
admecians can access this presentation to improve their knowledge related to our design
industry.
We express thanks to many books and websites, specially Google for making it one of the best
presentations of all time.
Thanks
Ravi Bhadauria, Instructor (Visual Design & Web Development)
Director, ADMEC Multimedia Institute
www.admecindia.co.in

Importance of the Topic
It is very very important to know your industry before you get
into it; so that you can be familar with various sides of it.
In order to shed some light on what it means to be in the
graphic design industry, we are going to take a look at:
www.admecindia.co.i

What are you going to learn today?
● Design Industry
● Design Trends
● Veteran Graphic Artists
● Design Colleges in India and in World
● Design Layout and Its Types
● Various Art Forms
● Projects

Industry of Design
Indian corporate world and the ever-demanding
Indian consumers have the undying hunger for well
designed products and services.
Thus making a tremendous scope of the Design
Industry to thrive in the metro and small cities.
Part I

The Design Industry in India
The commerce and Industry minister, Govt. of India has to be
noted stating in a recently held CII function, the need to have
almost 10,000 designers in India. The current number of
design graduates in India is only around 1000.
The statistics have shown that India has only 2 designers
for every one million population, whilst Finland has 120
designers and Japan has 90 designers to the same ratio.

Cities like Ahmedabad and Pune have significantly made a
mark in the Indian map as thriving ‘design centers’.
Ahmedabad hosting the most enigmatic design institute in the
country namely, the National Institute of Design (NID). NID is in
the process of establishing four more centers in Assam,
Haryana, Madhya Pradesh, and Andhra Pradesh.
Being one of the foremost countries to have adopted a
National Design Policy, the design industry in India is
aiming at the skies.

The study and scope of design is spread across different
domains like
● Architectural Design
● Fashion Design
● Jewellery Design
● Graphic Design
● Interior Design
● Furniture Design
● Automotive Design
● Industrial Design
● Animation and New Media
● Landscape Design
● Website Design
● Exhibition Design etc.

Architectural Design, 6%
Interior Design + Landscape
Architecture + Furniture Design, 13%
Fashion + Textile + Jewellery +
Letter Design, 9%
Graphic Design, 20%
Animation & New Media Design, 10%
Industrial + Automotive + Retail Design, 25%
Allied (Toy + Set & Exhibition + Design
Research), 11%
HCI, 6%

www.admecindia.co.i
Design Trends
“A general direction in which something is developing
or changing.”
Design trends are influenced by culture, media, past
and present, technology, fashion, and other
industries.
They come and go, but it’s hard to say exactly when.
Part II

Graphic Design Trends
01. Modern Retro Style
02. Material Design
03. Bold Colors & Lively Typography
04. Geometric Shapes
05. Negative Space
06. Modular Layouts
07. Custom Illustrations
08. Minimalistic Style

01. Modern Retro Style
Whether it's is the world of fashion, colors or
home decor, retro style is an eclectic mix of
old styles and new forms, or new forms
with old materials and finishes.

Ad design for a music store have
a retro yet contemporary feelModern Retro Style Example

Modern Retro Style Example
Some distinctly 80s style
from stationery brand

02. Material Design
Google introduced its material design guidelines. This visual
language is characterized by “deliberate color choices, edge-to-
edge imagery, large-scale typography, and intentional white
space” for a bold, graphic look, according to Google.

Material Design Example
https://dribbble.com/circularchao
s

Material Design Example
https://dribbble.com/diskydisko
Integrated light and shadow
effects for a sense of depth

03. Bright and Bold Colors
Fitting in with both 80s/ 90s styles and
material design, vibrant hues, bold colors

04. Geometric Shapes
Geometric shapes and patterns are a motif
that aligns with some of the 80s-era trends.
This one can be applied in all sorts of ways—
as individual graphic elements, as
backgrounds, as an illustrative technique.

Use of Geometric shapes in Business Cards

Radhuset Vingelen is using geometric shapes in their designs.

05. Negative Space
Negative and/or white space is an essential
part of any good design. But used
strategically, negative space can be a clever
way to add deeper or double meaning to
your designs, particularly for logo and
branding projects.

The negative space in this logo by Sameer Ahmed lends
movement and context to the word being spelled out.

In this design for a
restaurant called “The
Swan & Mallard,”
John Randall has
creatively managed
to fit a swan, a
mallard duck, and an
ampersand all into
one logo though the
interaction of positive
and negative space.

Look closely at the shapes
and spaces created by the
violin in Sam Hadley’s
concert poster. They form a
series of numbers—1, 2, and
3—which are part of the
event name.

from left to right, a bird, cat, rabbit, gorilla, dog/wolf, and bear

a book cover design by
Jason Booher, takes a
concept from the title
(immersion) and uses only
curving lines and the
negative space they create
to suggest (in an abstract
way) the image of a
person immersed in water
or some other substance.

Modular design is a technique where every single element is
made using a block grid pattern. Each of the elements of the
design fit into the modules in rectangular patterns.
The modular grid is beneficial for projects where there is an
plenty of content that might be unrelated on the face but
appear in a design together (this is why the style was so
popular for newspapers with so many unrelated parts on a
large canvas).
06. Modular Layouts

09. Minimalistic Style
This trend relies on minimalism and
deconstructing or distorting recognizable
forms.

Veteran Graphic Artists
They've helped to shape the way we view graphic
design today - here's what you need to know about
the pioneers of modern design.
Part III

Indian Graphic Artists

Indian Graphic Artists
1) Satish Gujral
2) Binoy Sarkar
3) Dashrath Patel
4) Orijit Sen
5) RK Joshi
6) Sudarshan Dheer
7) Sujata Keshvan
8) Vikas Satwalekar
9) Yeshwant Chaudhry
10) Shekhar Gurera
11) Satyajit Ray
12) Udai Kumar

1. Satish Gujral
Achievements & Work:
• Belgium Embassy in New Delhi has been selected by the international
Forum of architects as one of the one thousand best built in the 20th
century in the world.
• National Award, "Padma Vibhushan".
• Four books of his work and an autobiography have been published.
• His work reflects the spirit of traditional Indian Miniatures and Temple
Sculptures.
Painter, Sculptor, Muralist, Architect & Writer Satish
Gujral is described as a living legend; one of the few who
have consistently dominated the art scene in India for
entire post-independent era.

2. Binoy Sarkar
Achievements & Work :
• He designed many of the iconic logos of corporations that are an expression
of simplicity with elegant representation of the meaning of the organization.
• Airport authority of India, Delhi transport corporation, Electronics
corporation of India, Indian airlines etc.
Binoy Kumar Sarkar (sometimes Binoy Kumar
Sarkar) (1887–1949) was an Indian social
scientist, professor, and nationalist. He founded
several institutes in Calcutta, including: The
Bengali Institute of Sociology, Bengali Asia
Academy, Bengali Dante Society, and Bengali
Institute of American Culture.

• Awarded Padma Bhushan in 2011 and Padma Shri in 1980 by the Government
of India for his contribution in design and design education.
• Honored with grandmaster Award during the Icograda Design Week in India at
IIT Bombay during 2007.
• His work can be seen at Dashrath Patel Museum located in Alibagh, near
Mumbai.
• He practiced in diverse art fields as a painter, ceramist, a graphic designer,
industrial design and exhibition design.
3. Dashrath Patel
Prof. Dashrath Patel (1927 – December 1, 2010). He
was Indian designer, sculptor, who was the founder
secretary of the National Institute of Design (NID),
Ahmedabad, from 1961 to 1981.

• The Pao Collective - Sen is one of the five founders of The Pao Collective. Founded
in 2009, the collective aims to "support comics as a medium and a culture in
India. PAO: The Anthology Of Comics 1 by Penguin Books India won the 2nd Comic
Con India Awards 2012 in the best graphic anthology category.
4. Orijit Sen
Orijit Sen (born 1963) is an Indian graphic
artist and designer. His graphic novel River of
Stories, published in 1994 by Kalpavriksh is
considered as the first graphic novel of India.
He co-founded People Tree in 1990 as a
"collaborative studio and store for artists,
designers, and craftspeople."

• A Place In Punjab - 7 storey high "walk-through mural experience" that takes the
visitor through sights and insights of Punjabi life at the Virasat-e-Khalsa in
Anandpur Sahib, Punjab. The multimedia museum Virasat-e-Khalsa in which
Sen's mural creation is located was designed by renowned Boston-based
architect Moshe Safdie.
• Mapping Mapusa Market- As the Mario Miranda Chair visiting professor at Goa
University, Sen initiated Mapping Mapusa Market. It brings as a whole all "artists,
designers, writers, teachers, students and interested members of the public to
explore and document the complex life of the Mapusa Market in Goa from a
variety of perspectives- illustrations, photographs, videos and interviews. The
project aim was to look at how a historical market evolved and how it is coping
with the challenges of globalization, consumerism and supermarket and mall
culture".

• Art director at Ulka Advertising in Mumbai
• Bukva-raz, an International Award for his ‘Raghu’ font
• Professor of visual communications at the Industrial Design Center of IIT, Mumbai
• Lifetime achievement award by Ad Club, 2004
• At Microsoft, he published these typefaces Mangal, Gautami, Raavi, Shruti, Tunga.
Kartika, Vrinda (2004). In 2009, he developed Latha and Mangal
• Logos created for Punjab National Bank, Welcome Group, Expo Marketing etc.
• Typecaces: Vishakha (Devanagari), Vibhusha (Bengali), Vidhan (Oriya), and Viloma
(Tamil)
5. R K JOSHI
Professor R K Joshi or Raghunath K Joshi (born 1936 in
Kolhapur, Maharashtra, India. He was an academic type
designer and calligrapher. He designed the core Indian
fonts used in Microsoft Windows. He studied at the Sir J.J.
Institute of Applied Art in Mumbai.

• Hindustan Petroleum (HP), Titan, the Essar Group, Raheja Corp., Kissan,
IDBI Bank and Centurion Bank
• Featured in more than 50 international publications and won about 40 awards
• Gold Medal in The Sixth International Contest of Trade Marks & Logotype
• TAMGA, Russia 2006
6. Sudarshan Dheer
Sudarshan Dheer is the grand master of Corporate
Communication in India.
Dheer has worked with ad agencies such as National
Advertising and MCM for about two decades, quit
advertising to start his own design studio, Graphic
Communication Concepts in 1974.

• BRONZE MEDAL: Bienalleb of International Graphic Design, Brno, Czech
Republic 1982
• GOLD MEDAL: Art Director of Year, 'CAG' Communication Arts Guild
• SIX AWARDS: 'ABCI' Association of Business Communicators of India
• FOUR AWARDS: Advertising Club of Bombay
• GRAND MASTER: 1st India Icogada Design week IDC, IIT Bombay
• He has designed logos for companies like HP , ICICI Bank, Titan Industries,
Kissan Products etc.

• She is the only Indian graphic designer to be honored twice as the Graphic
Designer of the Year at the annual Advertising and Marketing (A & M) awards.
• She won the Eastern Press Award and the Schickle–Collingwood Prize for her
outstanding work.
7. Sujata Keshvan
Sujata Keshavan was born at 1961 is an
Indian graphic designer and co-founder of
Ray and Keshavan, India's leading brand
design firm. Sujata graduated in 1984
from the National Institute of Design and
in 1987 from the School of Art, Yale
University, with a Master of Fine Arts in
graphic design.

• Sujata was placed 18th on Fortune India's list of most powerful women in
business
• She was named among one of India's 30 most powerful women by India Today,
and was honored as The Outstanding Woman Professional of the Year, 2007, by
the Federation of Indian Chambers of Commerce and Industry (FICCI)
• She has designed logo for Delhi International Airport, Bengaluru International
Airport, Mumbai International Airport, Vistara, Nalanda University etc.

• Grand-master Commendation on the occasion of the Icograda Design Week in
India Conference, IIT Bombay
• Designed corporate identity programs for Mother Dairy, National Dairy
Development Board, Channel Identity Graphics and Signature Films for Broadcast
Worldwide Pvt Ltd, Doordarshan Channel Identities, DD news, Metro, National
Sports, Prasar Bharati and others
8. Vikas Satwalekar
Prof. Vikas Satwalekar was a faculty and
executive director at the National Institute of
Design (NID), Ahmedabad. He has contributed
significantly in the fields of Graphic Design,
Publication Design, Exhibition Design, Identity
Systems, etc. He now works as a design
consultant and is based in Mumbai.

Designed logos for the companies like Amul milk
product, Educational Conference depicting the third
eye for IDC, Bombay, Housing Development Finance
Corporation, IIT Guwahati, Central Bank of India.
9. Yeshwant Chaudhary
Yeshwant Chaudhary graduated being first in the class
from the Sir J J Institute of Applied Arts at Bombay. He
did his post-graduate studies at the Central School of
Art and Design, London. He established his own firm
'Communica Corporate Communications' with
activities such as film-making, audio-visuals, design
services and corporate identity programs.

● He secured four University Colors and Gold Medals in Cartooning and Sketching.
● He was honored by the Speaker of the Lok Sabha, Balram Jakhar when he was a
student of 11th class.
● Honored by the PM, Rajiv Gandhi and by The President, Giani Zail Singh.
10. Shekhar Gurera
Shekhar Gurera, or Chander Shekhar Gurera is a famous
Indian editorial cartoonist, illustrator and graphic designer.
He is known for his cartoons with comments about India's
political and social trends. His cartoons appear in several
English, Hindi, and regional language daily newspapers like
Punjab Kesari, Nava Bharat, The Pioneer etc. He drew
cartoons as a hobby, and started his cartoon career in
1984 as a freelancer.

• Got the Best Cartoonist Award by the PM P. V. Narasimha Rao during 1st Babu
Jagjeevan Ram Memorial All India Art Exhibition.
• Awarded for the Excellence in Cartooning at 20th Matri Shree Media Awards, by
the Delhi CM Sahib Singh Verma.
• He was awarded by The Saitama's Humor Photo Contest, Japan.
• Honored at Mahamana Madan Mohan Malaviya Memorial 7th Annual Award for
Journalism (Cartoonist).
• The best way to check his work is to go through his
website:http://www.shekhargurera.com/

International Graphic Artists
● Alan Fletcher
● Chip Kidd
● David Carson
● Michael Bierut
● Milton Glaser
● Neville Brody
● Paul Rand
● Paula Scher
● Saul Bass
● Stefan Sagmeister
● Otl Aicher
● Armin Hofmann
● Herb Lubalin

1. Alan Fletcher
Alan Gerard Fletcher was a British graphic
designer. Alan Fletcher was a celebrated
name during the twentieth century in the
graphic designing field. He was highly
regarded by his generation of graphic
designers and the following ones, for his
prolificacy and an astounding body of work.
Alan Fletcher was the father figure of
British graphic design.
He studied at the Hammersmith School of Art, then at the Central School of Art,
where he studied under noted typographer Anthony Froshaug. After a year
teaching English at Berlitz Language School in Barcelona, he returned to London
to study at the Royal College of Art.

• He won the 1993 Prince Philip Designers Prize given by the Design Council, was
President of the D&AD (Designers and Art Directors Association).
• The December 2006 limited-edition cover of Wallpaper* magazine featured one
of his last works omitting his calligraphic signature in the compliments slip
accompanying his completed work for he was too frail by then.
• Companies like Reuters, Institute of Directors, Victoria and Albert Museum, Italian
School of Architecture "Facolta di Architettura di Alghero", (University of Sassari)
etc. are designed by Alan Fletcher.

● AIGA medal
● National Design Award for Communication
● International Center of Photography's Infinity Award for Design
Charles or Chip Kidd born September 12, 1964 in
Pennsylvania. He is an American graphic designer and
best known for his creative book covers. Based in New
York city, He has become the most famous book cover
designers. Being a comic lover, he has not only written
for DC Comics but has also designed their covers.
Kidd graduated with a degree in graphic design from
Pennsylvania State University.
2. Chip Kidd

David Carson is an American graphic
designer, art director and surfer. He is best
known for his new and inventive magazine
design, and use of experimental
typography.
He graduated with a Bachelor of Arts
degree from San Diego State University.
He also attended the Oregon College of Commercial Art to study graphic
designing and a three-week workshop in Switzerland as a part of his degree. The
teacher who influenced him was Hans-Rudolf Lutz.
3. David Carson

David Carson has won over 230 Awards for his work in graphic design, photography,
advertising and branding. Some of these awards includes:
• Best Overall Design, Society of Publication Designers in New York.
• Cover of the Year, Society of Publication Designers in New York.
• Award of Best Use of Photography in Graphic Design, International Center of
Photography
• Designer of the Year (1998 and 1999), International Center of Photography
• Master of Typography, Graphics magazine (NY)
• The most famous graphic designer on the planet, April 2004 – London Creative
Review magazine (London)

• His best work can be seen for the the magazine “Ray Gun”, “The Black Swan
Issue”, “Dave Night” etc.
• His major clients were Pepsi Cola, Ray Ban, Nike, Microsoft, Budweiser, Giorgio
Armani, NBC, American Airlines and Levi Strauss Jeans, and later worked for a
variety of clients like AT&T Corporation, British Airways, Kodak, Lycra, Packard Bell,
Sony, Suzuki, Toyota, Warner Bros., CNN, Cuervo Gold, Johnson AIDS Foundation,
MTV Global, Nissan, Intel, Mercedes-Benz, and Nine Inch Nails.

Michael Bierut is a graphic designer, design
critic and educator. Since 1990 he has been
a partner in the New York office of
Pentagram. According to his Pentagram
online biography: Bierut "is responsible for
leading a team of graphic designers who
create identity design, environmental graphic
design and editorial design solutions.
He studied graphic design at the University of
Cincinnati's College of Design, Architecture,
Art and Planning. Before becoming partners
with Pentagram in 1990 he worked ten years
Vignelli Associates, as a vice president.
4. Michael Bierut

• He has won over a 100 awards and has been kept in various museums in New
York, Washington D.C., Germany, and Montreal.
• He has served as president emeritus of the New York Chapter of the American
Institute of Graphic Arts (AIGA) and is president of AIGA national.
• He received highest honor in the profession in 2006, the AIGA medal, which
recognizes his illustrious achievements and contributions to the field.
• In 2008 he received the Design Mind Award that was presented by the Cooper-
Hewitt, National Design Museum, Smithsonian Institution.
• His work includes Big Ben Logo, Mohawk Logo etc.

• Glaser won a National Design Award Lifetime Achievement in 2004 from the
Cooper-Hewitt National Design Museum for his long-term contributions to the
contemporary practice of design
Milton Glaser is a prominent twentieth century American
graphic designer. His artworks had been kept at the
prestigious the Georges Pompidou Center and Museum
of Modern Art.
5. Milton Glaser

• In 2009, he was awarded the National Medal of Arts by President Barack Obama
and Mrs. Michelle Obama at the White House.
• His best work includes Logo of I heart New York, Brooklyn Brewery logo, DC
Comics Logo, Seed Logo, Stony Brook University and many more.

Neville Brody is an English graphic designer,
typographer and art director. Neville Brody is an
alumnus of the London College of Communication and
Hornsey College of Art. He is the new Head of the
Communication Art & Design department at the Royal
College of Art. He also attended a three-year B.A.
course in graphics at the London College of Printing.
6. Neville Brody
• Design for Tribeca Issey Miyake in New York with Frank Gehry
• He was a major contributor to FUSE, an influential publication on experimental
typography
• London's Victoria & Albert Museum hosted an exhibition of Brody's work
• D & AD President's Award 2011
• He is known for his work on The Face magazine (1981–1986) and Arena
magazine (1987–1990) which also includes David Beckham in the poster, as
well.

Paul attended Manhattan's Haaren High School while taking night classes at the
Pratt Institute. Rand was largely "self-taught" as a designer. He also attended
Parsons the New School for Design and the Art Students League of New York.
Paul Rand was an American art director
and graphic designer. He was one of the
first American commercial artists to use
the Swiss Style of graphic design. Rand
was a professor emeritus of graphic design
at Yale University in New Haven,
Connecticut from 1956 to 1969, and from
1974 to 1985. He was inducted into the
New York Art Directors Club Hall of Fame in
1972.
7. Paul Rand

He got below awards for his exceptional work:
• AIGA Gold Medal
• New York Art Directors Club Hall of Fame
• Royal Designer for Industry, Royal Society, London
• Type Director’s Club Medal
• Florence Prize for Visual Communication
• Voted one of the Ten Best Art Directors by New York Art Directors Club
His best work includes:
• Creating Enron, NeXt, IBM, ABC, UPS logos.

● Art Directors Club Hall of Fame 1998, Chrysler Award for Innovation in Design
2000, AIGA Medal 2001, National Design Award (Cooper Hewitt Smithsonian) 2013
Honorary Doctorates from Corcoran School of Art, Maryland Institute of Art and
Moore college of Art.
Paula Scher is an American graphic designer,
painter and art educator in design, and the
first female principal at Pentagram, which she
joined in 1991.
Paula Scher studied at the Tyler School of Art,
Elkins Park, Pennsylvania and earned a
Bachelor of Fine Arts in 1970
8. Paul Scher

●Awards for graphic design; American Book
Award nominations for best book design,
and for best compilation of written and
graphic material, both 1981, both for The
Honeymoon Book: A Tribute to the Last
Ritual of Sexual Innocence.
● The School of Visual Arts grants a
Master Series Award, showcase of Make It
Bigger
● She designed logos for Windows 8
Branding, New York Philharmonic, The
Metropolitan Opera, Citibank, The Public
Theater etc.

Saul Bass was an American graphic
designer and Academy Award winning
filmmaker, best known for his design of
motion picture title sequences, film posters,
and corporate logos. He attended the James
Monroe High School from where he done his
graduation. In 1936, he received a
fellowship to the Art Students League in
Manhattan.
He then went on to study at Brooklyn College, attending night classes with a famous
Hungarian-born designer, György Kepes.
• He designed logo for Bell Systems, AT&T, Continental Airlines, United Airlines
• He worked with many top hollywood film directors and created posters of films
9. Saul Bass

• He has worked for many famous companies like Kleenex, Girl Scouts,
Continental Airlines, Anatomy of a Murder Title Sequence, Vertigo Posters etc.
Stefan Sagmeister is a New York-based
graphic designer and typographer. He co-
founded a design firm called Sagmeister
& Walsh Inc. with Jessica Walsh in New
York City. Sagmeister studied graphic
design at the University of Applied Arts
Vienna. He later received a Fulbright
scholarship to study at the Pratt Institute
in New York.
10. Stefan Sagmeister

• Sagmeister received a Grammy Award in 2005 in the Best Boxed or Special
Limited Edition Package category for art directing Once in a Lifetime box set by
Talking Heads. He received a second Grammy Award for his design of the David
Byrne and Brian Eno album Everything That Happens Will Happen Today in the
Grammy Award for Best Recording Package category on January 31, 2010.
• Some of his clients are; Aiga Detroit; Anni Kuan Design; Booth Clibborn Editions;
Business Leaders for Sensible Priorities; Capitol Records; Chaumont; copy
Magazine; Dai Nippon Printing Company; The Guggenheim Museum.

Veteran Artists
A piece of art for someone who loves it; is a most
fascinating piece of creativity. On the next slide I have
chosen up some of the best artists of all time for you.
Part III

Indian Artists/Painters

Indian Artists/Painters
● Neeraj Goswami
● Suresh Choudhary
● Ajit Keshari Ray
● S H Raza
● Ram Kumar
● Badri Narayan
● Srihari Bholekar
● Amrita Sher Gil
● Tyeb Mehta
● Raja Ravi Verma
● Jamini Roy
● Satish Gujral
● M F Hussain

Neeraj Goswami is an Indian Artist. He is
a prominent, Indian, contemporary
painter and sculptor. Neeraj has made
the medium of oils his own achieving a
brilliance and vibrancy that is
outstanding. Using tones of Celadon
Porcelain and Onyx Styrations, he gives
his canvases gentle radiance. His
paintings glow like precious stones with
translucence rarely seen.
1. Neeraj Goswami
His works feature in prominent collections, which includes:

• Hero Honda
• Ranbaxy Group
• Max India
• Adidas
• Somdatt Group
• Reliance Group
• Mural for Shivaji Stadium station on Delhi Metro,
• Airport Express line

Painting Name: Beginning of a Dance Painting Name: Emerging
Neeraj Goswami's Work

Suresh Choudhary studied at the Fine Arts College
in Indore and then received a degree from the Sir
J.J. School of Arts, Mumbai. A prolific artist, Suresh
has participated in numerous solo and group
shows across the country including the:
• IV Bharat Bhawan Biennial of Contemporary Indian
Art, Bhopal;
• 7th International Contemporary Art Exhibition, New
Delhi;
• Combined camp of painters, sculptors, graphic artists
and ceramic artists organized by Lalit Kala Academy,
New Delhi;
• All India artist camp organized by MP Kala Parishad,
MP;
• Gujarat Lalit Kala Acacdemy Group show of young
painters etc.
2. Suresh Choudhary

• He was the recipient of numerous awards and accolades including the Amrita
Shergil Fellowship by the Government of Madhya Pradesh.
• The Fellowship in Creative painting by the Government of India.
• His works are found in many private collections in India and abroad (USA, France,
Norway, Dubai, England,France, West Germany, USSR, Canada). Many corporate
houses such as the Air India, Bharat Earth Movers, Cipla, Union Carbide, Indian
Oil and HUDCO also use his works.

He went on to specialize in sculpting,
wood engraving and graphic art at the
Anglo-French Art Centre in London. He
bagged the first Lalit Kala Akademi
award for modern painting for his work,
The Flight.
Former president of Lalit Kala Academy,
winner of Dharmapada award. As a
scholar from Doon school and Shanti
Niketan he was guided as the creator of
modern art.
3. Ajit Keshari Ray

● John D. Rockefeller III Fellowship, New York
● Padmashree, Government of India
● Premchand Puraskar, Government of Uttar Pradesh
● Kalidas Samman, Government of Madhya Pradesh
● Officers Arts et Letters, Government of France
● Padma Bhushan, Government of India
● Fellowship of the Lalit Kala Akademi
4. Ram Kumar
Ram Kumar was among India’s leading
modernists. He studied Economics at St.
Stephen’s College, New Delhi, Following
this, he went to Paris to study painting under
Andre Lhote and Fernard Leger.

● Ram Kumar has participated in various exhibitions in and out of India,
including the Venice Biennale and the Festival of India shows in the then USSR
and Japan
Ram Kumar's Work

● Silver Medal and Gold Medal Bombay Art Society, Mumbai
● Prix de la critique, Paris
● Padma Shri, Padma Bhushan, Padma Vibhushan; the Government of India
● Fellowship of the Lalit Kala Akademi, New Delhi
● Kalidas Samman, Government of Madhya Pradesh
5. S H Raza
He was an Indian painter who lived and
worked in France since 1950, while
maintaining strong ties with India. His
works are mainly abstracts in oil or
acrylic, with a very rich use of color,
replete with icons from Indian cosmology
as well as its philosophy.

Badri Narayan was an artist, illustrator, Author
and story-teller. Narayan began painting with no
formal training, and his first public showing was
in 1949, followed by a solo show in 1954. He
had over 50 solo shows and his work is in
several collections, including the National
Gallery of Modern Art and the National Museum
in New Delhi.
Initially, he worked on tile and ceramic, and this
informed some of his subsequent water-colors.
His paintings are intimate and appealing, often
with an element of fantasy, with simple outlines.
He worked primarily in ink or pastel and water
color.
6. Badri Narayan

● Padma Shri in 1987
● The Maharashtra Gourav Puruskar in 1990.
His made Illustrations for
● The Mahabharata by Shanta Rameshwar Rao
● The Ramayana by Laxmi Lal

● National Academy Award Conferred by Lalit Kala Academi, New Delhi,
● Gold Medal All India Exhibition Hyderabad Art Society,
● Gold Medal All India Exhibition, Maha Koshal Kala Parishath, Raipur,
● Senior Fellowship Visual Art Graphics, Government of India, Ministry of
● Culture, New Delhi.
7. Srihari Bholekar
Srihari Bholekar is an International painter,
sculptor and print maker from Telangana State
of India.
He graduated from Osmania University and
obtained his diploma in Drawing and Painting
from Sir J.J.School of Arts Bombay and
specialized in Mural techniques at New Delhi.

● Contemporary Engraving Museum, Duro, Alijo, Portugal.
● Pantswowe State Museum of Modern Art Majadanesk Lublin, Poland.
● International Research Archives of Contemporary Miniature Prints,
University of IOWA, USA.
● Salarjung Museum, Hyderabad, Telangana.
● WIPRO Technologies, Madhapur, Hyderabad.
● Krishna Oberoi, Banjara Hills, Hyderabad
● National Lalit Kala Academy, Rabindra Bhavan, New Delhi.
● ABN Contemporary Art Gallery, Santacruz, Mumbai

• National Academy Award Conferred by Lalit Kala Academi, New Delhi
• Gold Medal All India Exhibition Hyderabad Art Society
• Gold Medal All India Exhibition, Maha Koshal Kala Parishath, Raipur
8. M F Husain
Maqbool Fida Husain, commonly known as MF
Husain, was a modern Indian painter of
international acclaim, and a founding member of
The Progressive Artists Group of Bombay.
Referred to as "Picasso of India", M.F. Husain is
the most celebrated and internationally
recognized Indian artist of the 20th century.
Hussain is primarily known for his paintings, but
is also known for his drawings and his work as a
print maker, photographer, and filmmaker.

● Senior Fellowship Visual Art Graphics, Government of India, Ministry of
Culture, New Delhi
● He received the National Film Award for Best Experimental
● Film for Through The Eyes of a Painter.
● He was also a winner of following awards:
● Padma Shri
● Padma Bhushan
● Padma Vibhushan

Painting Name: Mother Teresa Painting Name: The Sixth Seal
M F Hussain's Work

• During the start of 1930s, while in Paris, Amrita Shergil painted more than 60 canvases.
Majority of them were portraits and self-portraits. Some of them were also landscapes
and still life. Some of the popular works during that period include “The Professional
Model“, “Portrait of a Young Man“, “Marie Louise“, “Young Girls” etc.
• Some of her paintings of her can be seen at National Gallery of Modern Art, New Delhi.
9. Amrita Sher Gil
Amrita Sher Gil was an eminent Indian painter,
sometimes known as India's Frida Kahlo. She is
today considered an important woman painter of
20th-century India, whose legacy stands on a par
with that of the Masters of Bengal Renaissance. She
is also the "most expensive" woman painter of India.

• Padma Bhushan
• Kalidas Samman
• Prix Nationale at the International Festival of Painting in Cagnes-sur-Mer,France
• He got famous for his work Kali and Celebration.
10. Tyeb Mehta
Tyeb Mehta was an Indian painter. He was part of
the Bombay Progressive Artists' Group, which
included F.N. Souza, S.H. Raza and M.F. Husain,
and the first post-colonial generation of artists in
India, like John Wilkins who also broke free from
the nationalist Bengal school and embraced
Modernism instead, with its Post-Impressionist
colors, Cubist forms and brusque, Expressionistic
styles.

International Artists/Painters

International Painters/ Artists
● Pablo Picasso
● Leonardo Da Vinci
● Michelangelo
● Andy Warhol
● Claude Monet
● Rembrandt Harmenszoon
● Raphael
●Johannes Vermeer
● Henri Matisse
● Frida Kahlo
● Paul Gauguin
● Caravaggio
● Sandro Botticelli

1. Pablo Picasso
Pablo Ruiz y Picasso, also known as Pablo
Picasso was a Spanish painter, sculptor,
print maker, ceramicist, stage Designer,
poet and playwright who spent most of his
life in France. He was considered as one of
the greatest and most influential artists of
the 20th century, he is known for co-
founding the Cubist movement, the
invention of constructed sculpture,the co-
invention of collage, and for the wide variety
of styles that he helped develop and
explore.

• He received Stalin Peace Prize and and conferred twice for Lenin Peace Prize.
• In 1907, he along with his friend George Braque came up with a remarkable work
that noone has made up ever. They included sharp geometric shapes, ‘Les
Demoisellesd ’Avignon’,abstracted and distorted with glaring blotches of blues,
greens and grays. The work became the precursor and inspiration of Cubism, an
artistic style that the two invented.
• Some of his neoclassical works that depict his return to realism include ‘Three
Women at the Spring’, ‘Two Women Running on the Beach/ The Race’ and ‘The
Pipes of Pan’.

Pablo Picasso's Work
Painting Name: The Weeping
Woman
Painting Name: The Old Guitarist

● He got recognition for “Virgin of the Rocks”,”Vitruvian Man”, “The Last Supper”,
“Mona Lisa” etc.
● The ‘Leonardo da Vinci Award’, was established in 1975 by the Rotary Club of
Florence and is presented to young people involved in the study of arts,
technology, literature and the sciences.
2. Leonardo Da Vinci
Leonardo di ser Piero da Vinci was an Italian
polymath whose areas of interest included
invention, painting, sculpting,
architecture,science,music,mathematics,engin
eering,literature,anatomy,geology, astronomy,
botany, writing, history, and cartography. He
has been variously called the father of
palaeontology, ichnology,and architecture, and
is widely considered one of the greatest
painters of all time.

Leonardo Da Vinci's Work
Painting Name: Monalisa Painting Name: The Last Supper

Michelangelo di Lodovico Buonarroti Simoni,
popularly known as Michelangelo, was an
Italian sculptor, painter, architect and poet. He
is considered to be one of the greatest artists
of the High Renaissance period. He enjoyed
drawing and was later introduced to painter
Domenico Ghirlandaio. At the age of 13, his
father arranged for him to be apprenticed at
Ghirlandaio’s workshop where he was exposed
to the technique of fresco.
Ghirlandaio recommended him to the palace of
the Florentine ruler, Lorenzo the Magnificent,
where he studied classical sculpture in the
Medici gardens.
3. Michelangelo

• He got famous for his work ‘Pieta’, a sculpture in which
• Mary supports the dead Christ across her knees. It was created from a single
piece of Carrara marble.
• Chapel’s ceiling which contains over 300 figures.

Michelangelo's Work
Painting Name: Sistine Chapel Cieling Sculpture Name: Pieta

Andy Warhol is a name that revolutionized art
in the United States of America during the
20th century. While the world was already
familiar with art forms such as painting, Andy
introduced a new concept named ‘Pop Art’.
His illustrations for various brands garnered
a lot of appreciation from the public.
However, he was also criticized by many for
commercializing art.
He did his bachelor’s degree in Fine Arts
from ‘Carnegie Institute of Technology’ and
specialized in Pictorial Design during this 4-
year course.
4. Andy Warhol

●The U.S Postal Service issued an 18-inch stamp in 2002, as a tribute to Andy
Warhol’s achievements.
●A few years after his death, the ‘Andy Warhol Museum’ was opened in Pittsburgh, in
honour of the artist. A whopping $12 million was spent to keep the artist’s works
alive.
●Though Andy worked on numerous print advertisements for various products, he is
known for his films. His most noted celluloid work is the 1966 experimental film,
‘Chelsea Girls’.

Andy Warhol's Work
Painting Name: Anyone for shoes Painting Name: Liz

Claude Monet was a renowned French painter who
used to capture his daily life’s best moments on
canvas.
He is one of the most celebrated figures in the field
of art, and an inspiration to many budding artists.
Unlike many other contemporaries of his times,
Claude observed his immediate environment, and
painted it on canvas. His work is also known for the
effective use of light.
Monet pursued his education in arts from ‘Le Havre
secondary school of the arts’. He was well-known
for many such charcoal caricature works.
5. Claude Monet

One of Claude’s works which has made him one of the legendary artists of all time is
the ‘Impression, Sunrise’. This painting showed how ‘Havre’s Harbor’ looks during
the morning fog. The work seemed like an incomplete sketch, compared to the other
paintings of those days. This work of Monet’s, was considered unusual by many
critics, who coined a new term for such kind of art, known as ‘Impressionism’.

Claude Monet's Work
Painting Name: Venice Painting Name: The Path among the Irises
Impressionism Art

Rembrandt was a Dutch painter counted
amongst the greatest European painters of all
time. He lived during the era of the Dutch
Golden Age, a period in the 17th century in
which Dutch trade, science, military, and art
were among the most acclaimed in the world.
Having worked during one of the most vibrant
periods in Dutch history, Rembrandt rose to
fame as a highly creative, sincere, and
empathetic artist and is today revered as one
of the greatest artists to have ever existed.
6. Rembrandt Harmenszoon

• His painting ‘The Anatomy Lesson of Dr. Nicolaes Tulp’ (1632) is a much-
discussed one among the medical fraternity. In the oil painting he depicted Dr.
Nicolaes Tulp, a famous Dutch surgeon, explaining the musculature of the arm to
medical professionals.
• His 1642 painting, ‘The Night Watch’ is one of his more ambitious works.
Considered to be a world renowned example of Baroque art, the painting is
famous for the effective use of light and shadow, and the perception of motion in
what would have traditionally been a static military portrait.

Rembrandt Harmenszoon's Work
Painting Name: The Anatomy Lesson of
Dr. Nicolaes Tulp
Painting Name: The Night Watch

The ‘Stanze di Raffaello’, in the Apostolic Palace in the Vatican, is considered to be
his greatest masterpiece. A part of the work was to decorate the Pope’s private
library, the paintings he made include ‘The School of Athens’, ‘The Parnassus’ and
the ‘Disputa’ which reflect the themes of philosophy, theology, jurisprudence and
poetic arts.
7. Raphael
Raphael was an Italian painter and architect. He was
one of the major figures of the High Renaissance. A
highly prolific artist who left behind an enormous
collection of paintings at the time of his untimely
death at the age of 37, he is best known for his
paintings of Madonna and for his large figure
compositions in the Palace of the Vatican in Rome.

Claude Monet's Work
Raphel Rooms or Stanze di Raffaello Painting Name: Lady with a Unicorn

One of the best works ever produced by this distinguished artist is considered to be
his 'Girl with a Pearl Earring'. The oil painting on canvas was signed by the artist as
'IVMeer', and is presently housed in the 'Mauritshuis' museum in The Hague,
Netherlands.
8. Johannes Vermeer
He made total 34 masterpieces in his career of
less than 20 years, he is considered a legend in
the history of art. He was only artist in the
seventeenth century to have used the
ultramarine shade procured from the costly lapis
lazuli stone. He painted the style adopted by
other 'Golden Age' artists, with portraits and
everyday scenes. He also made allegorical
paintings and landscapes, covering wide range
of topics.

Johannes Vermeer's Work
Painting Name: Girl with a Pearl
Earring
Painting Name: The Little Street

Henri-Émile-Benoît Matisse was a French artist
whose career spanned over six decades. He
was influenced by Georges Seurat and Paul
Signac, who painted in a “Pointillist” style with
small dots of color rather than full
brushstrokes. Matisse’s creativity came to the
fore with sensational canvases such as, Luxe,
calme et volupté, Open Window, and Woman
with a Hat.
9.Henri Matisse
In 1891, he attended the Académie Julian in Paris and studied with the arch
academician William-Adolphe Bouguereau and the Symbolist Gustave
Moreaumasters. He also studied contemporary art, especially that of the
impressionists.

• In 1904, Matisse painted Luxe, Calme et Volupté in the neo-Impressionist style,
using the Divisionist technique advocated by Impressionist painter, Paul Signac.
The painting's title comes from the poem L'Invitation au voyage.
• He created one of his major works La Danse especially for the Russian art
collector Sergei Shchukin between 1909 and 1910. Dance is commonly
recognized as "a key point of (Matisse's) career.

Henri Matisse's Work
Painting Name: Les toits de Collioure Painting Name: Woman with a Hat

Frida Kahlo was a great Mexican painter
best known for her self-portraits. She
combined traditional Mexican folk art
with surrealism, making her paintings a
symbolic form of self-expression. A self-
taught artist, painting was not her first
choice as a career, until a tragic incident
changed her destiny and left her severely
injured.
10. Frida Kahlo

●In 1946, she received the National Prize of Arts and Sciences, which was conferred
upon her by the Ministry of Public Education.
●Her self-portrait 'Self Portrait with Thorn Necklace and Hummingbird’ is one of her
seminal works. In this painting she depicted herself as a victim, wearing a necklace
of thorns. This has been showcased in over 25 museums in the United States and
also in countries like Australia, Canada, France, and Spain.
●Her painting, ‘The Broken Column’, painted right after she underwent spine surgery,
is one of her most important works and was a metaphorical depiction of the
suffering. This painting is symbolic of her physical and psychological struggles.

Claude Monet's Work
Painting Name: The two Fridas Painting Name: Thinking about Death

Design Education
NID and IDC lead the list of the Top 10 Design
Schools in India. Read on to find out which other
design colleges made it to the list and where they
stand.
Part IV

Best Institutes/ Colleges of India
• National Institute of Design (NID)
Location: Bengaluru, Ahmedabad
• Industrial Design Centre (IDC), IIT Bombay
• Sir JJ School of Applied Arts
Location: Mumbai, Maharashtra
• Delhi College of Art – DCA
Location: Delhi
• Banaras Hindu University- BHU
Location: Varanasi, UP
• College of Fine Arts
Location: Pune, Maharashtra
Few more...
• NIFT, India
• Arch Academy of Design
Location: Jaipur
• Pearl Academy,
Location: Delhi, Mumbai
• National Institute for
Creative Communication
Location: Bengaluru
• School of Fashion
Technology (SOFT)
Location: Pune

Best Institutes/ Colleges of the World
Discover the world’s top universities for art &
design, with the QS World University Rankings,
2016. The rankings highlight the world’s top
universities art & design subjects, based on
academic reputation, employer reputation and
research impact.
Website: http://www.topuniversities.com/university-rankings-articles/university-subject-
rankings/top-art-design-schools-2016

Layout Types
Page layout is the part of graphic design that deals in
the arrangement of visual elements on a page. It
generally involves organizational principles of
composition to achieve specific communication
objectives.
Part V

Types of Layouts
 BIG TYPE LAYOUT
 ALPHABET-INSPIRED LAYOUT
 BIG-PICTURE LAYOUT
 MONDRIAN LAYOUT
 MULTI-PANEL LAYOUT
 FRAME LAYOUT
 SILHOUETTE LAYOUT
 CIRCUS OR MONTAGE LAYOUT
 REBUS LAYOUT
 COPY HEAVY LAYOUT
Resources:
https://www.behance.net/gallery/14774035/
Types-of-Ad-Layout
http://www.slideshare.net/admecinstitute/typ
es-of-layouts-by-admec-multimedia-institute
http://www.graphic-design-
institute.com/blogs/types-of-graphic-web-
page-layout

1. BIG TYPE LAYOUT
Lee ad’s beauty and appeal are
defined by its typeface and
meaning. This layout is bold
(perfect for catching attention)
and covered by huge letters and
words, which takes up to 80% of
the ad.

2. ALPHABET-INSPIREDLAYOUT
Fonts styles both capital and
lowercase and other elements
forming patterns and design. It
emphasizes the arrangement of
the elements that will give an
impression of an image.

3. BIG-PICTURE LAYOUT
As the name suggests, This
layout shows a single, large
illustration that dominates the
space with minimal text and a
logo or signature. A Poster like
layout type that shows
importance to the Main Visual.

4. MONDRIAN LAYOUT
Mondrian layout, named after the
Dutch painter Piet Mondrian. The
use of primary colors; red, yellow
and blue is a must. Horizontal and
diagonal black bars that produces
rectangular shapes are the
characteristics of this layout
format.

5. MULTI-PANEL LAYOUT
Also known as “Comic–Strip
Layout” and “Story Board Layout”.
A Visual Oriented layout format that
contains several panels in various
shapes and sizes, each showing
the different features, usage,
applications of a Product or
Services per panel that are
associated with “ the visual
contents. It uses several frames or
panels or images to tell a narrative
or compare.

6. FRAME LAYOUT
It is used especially when the ad
will appear on a crowded page. The
frame separates the ad from the
items surrounding it. The
composition features a prominent
element which partially or
completely encircles the bulk of the
ad, focusing attention on its center.

7. SILHOUETTE LAYOUT
It deals with all design
elements are clustered
together to create a
recognizable shape, and can
be seen by one solid color.
Emphasis shape of product or
image that reflects product.
This layout usually used to
represent a very classy
product.

8. CIRCUSORMONTAGELAYOUT
Arranged in a non-
formal motif giving a
festive mood to
readers.

9. REBUS LAYOUT
The layout forming a story suing both text and image.
IBM Logo is the perfect example for Rebus Layout

10. COPY HEAVY LAYOUT
A layout style used when the
advertiser has a lot to say that
can't be described by visuals.
Normally, a large dominant
headline will run above or
below the copy or even be
framed by it.

Art Forms
Art is a diverse range of human activities in creating
visual, auditory or performing artworks, expressing
the author's imaginative or technical skill, intended to
be appreciated for their beauty or emotional power.
Part VI

Types of Art
● Animation
● Architecture
● Assemblage
● Calligraphy
● Ceramics
● Computer
● Religious
● Conceptual
● Artistic Design
● Drawing
● Folk
● Graffiti
● Graphic
● Illuminated manuscript
● Illustration
● Mosaic
● Painting
● Performance
● Photography
● Sculpture
● Stained Glass
● Tapestry and video
● Typography
Few other art specializations:
● Commercial Art
● Applied Art
● Fine Art
● Visual Art

Animation is the visual art or process of creating a motion picture from a series of
static drawings. Among the great twentieth century animators are J. Stuart Blackton,
George McManus, Max Fleischer, and Walt Disney. Animation series like Tom &
Jerry,Mickey Mouse are some of the examples.
Animation

Architectures can be defined as the applied art of building design. History has a
significance influence on the development of fine art, through architectural styles
like Gothic, Baroque and Neoclassical.
Sainte-Chapelle, France
(Gothic Architecture)
La Madeleine, Paris
(Neoclassical Architecture)
Belfast City Hall,Ireland
(Baroque Architecture)
Architecture

A modern form of sculpture, comparable to collage, in which a 3D composition of art
is built up or "gathered" from "found" objects or some people can consider it as
useless material.
A beautiful assemblage art is created by Andy using layered wood, a
piano foot pedal, vintage aluminum cans, beach chair parts, metal, a
bed spring, various tools and hardware.
Assemblage

Calligraphy is a visual art related to handwriting. Broad tips instruments, brush etc.
are used to write in a harmonious, expressive and decorative way. It is widely used in
wedding cards,event invitations, hand-lettered logo design, religious art etc.
Calligraphy

Ceramics art is an art mainly made from materials like clay.It can be designed by
one person or by a group of people to decorate the art ware in a ceramic factory.
Ceramics

Religious or sacred art is artistic imagery using religious inspiration and is often
intended to uplift the mind to the spirituality.
Religious

A contemporary art form that gives priority to the concept or idea behind a work of
art, instead to the work itself. For example: Conceptual artists include: Allan Kaprow,
and Joseph Beuys the former Professor of Monumental Sculpture at the Dusseldorf
Academy, whose dedication earned him a retrospective at the Samuel R
Guggenheim Museum (New York).
Allen Kaprow Work
Conceptual

It refers to the planning involved in creating something according to a set of
aesthetics. For example: artistic design movements include: Art Nouveau, Art
Deco, De Stijl, Bauhaus, Ulm Design School and Postmodernism.
Artistic Design

A drawing can be a complete work, or a kind of sketching for a painting or sculpture.
The main issue in fine art is concerned with the importance of drawing (line) versus
colour. Drawing can be done using pencil, pen, crayons etc.
Drawing

The art made by rural artists is termed as Folk art. It is created by individuals who
have little or no academic artistic training.
Folk
Folk

It is a contemporary form where street spray painting is used. It was emerged in East
Coast American cities during the late 1960s/early 1970s. Famous graffiti artists
include Jean-Michel Basquiat , Keith Haring and Banksy.
Graffiti

Graphics are visual images or designs. They can be made on any surface, such as a
wall, canvas, screen, paper, or stone. Images that are generated by a computer are
called computer graphics.
Simple computer Graphics is created using Adobe Illustrator Tool.
Graphic

An illuminated manuscript is a manuscript in which the text is written additionally
with decoration as initials, borders and miniature illustrations.
Illuminated Manuscript

The action or way of representing something is Illustration. It can be a form of
painting, drawing or other graphic art which explains any written text.
Illustration

A mosaic is a piece of art or image made from the combiantion of tiny pieces of
stone, colored glass, or other materials. It is often used in decorative art or as
interior decoration. Some floors and walls are made up of mosaic.
Mosaic

The art or skill of using paint, either in a picture or as decoration. Famous
painting schools include: Early/HighRenaissance, Mannerism, Baroque,
Rococo, Neoclassical, Romanticism, Realism, Impressionism, Post
Impressionism, Fauvism, Expressionism, Cubism, Surrealism, Abstract
Expressionism, Op-Art, Pop Art, Minimalism, Photorealism, and others.
Painting

A 20th century art form in which artists will perform live before an audience.
Performance

It is an art of taking photographs of living and non living things. The process of
capturing live moments through camera lens and making it into still images is
photography.
Photography

Sculpture is an art of making two-dimensional or three-dimensional work created
either by (1) Carving - in stone, marble, wood, ivory, bone; (2) modelling - from wax or
clay, after which it may be cast in bronze.
Sculpture

Stained Glass
The term stained glass can refer to coloured glass as a material or to works created
from it. It has been applied almost exclusively to the windows of churches, mosques
and other significant buildings.

Tapestry and video
Tapestry is a form of textile art, traditionally woven on a vertical loom. Most weavers
use a natural warp thread, such as linen or cotton.
Video art is an art form which relies on moving pictures in a visual and audio medium.
It came came into existence during late 1960s and early 1970s because of new
consumer video technology. It can be streamed online, distributed as video tapes, or
DVDs; and performances which may incorporate one or more television sets, video
monitors, and projections, displaying ‘live’ or recorded images and sounds.

Typography
It is the art or process of arranging, styling the type or printed data and appearance
of the matter.
The arrangement of type involves selecting typefaces, line lengths, line-spacing,
letter-spacing and adjusting the space between words to make it look more
attractive for the audience.

Various other Arts
Visual art:
“Art forms that create works that are primarily visual in nature.”
The visual arts are art forms such as ceramics, drawing, painting, sculpture,
printmaking, design, crafts, photography, video, film making, and architecture. Many
artistic disciplines (performing arts, conceptual art, textile arts) involve aspects of the
visual arts as well as arts of other types.
Fine art:
“Creative art, esp. visual art, whose products are to be appreciated primarily or solely
for their imaginative, aesthetic, or intellectual content.”

Various other Arts
Applied Art:
The applied arts is the application of design
and decoration to everyday objects to make
them aesthetically pleasing. The term is
applied in distinction to the fine arts which
aims to produce objects which are beautiful
and/or provide intellectual stimulation. In
practice, the two often overlap.
The fields of industrial design, graphic design,
fashion design, interior design, and the
decorative arts are considered applied arts. In
a creative and/or abstract context, the fields
of architecture and photography are also
considered applied arts.

Difference between Commercial & Fine Art
Commercial art’s purpose is to sell
products, while fine art’s purpose is to be
an aesthetic object to be appreciated for its
fine and unique qualities.
Commercial art includes advertising,
graphic design, branding, logos, and book
illustration, while fine art includes painting,
sculpture, printmaking, photography,
installation, multimedia, sound art, and
performance.

Difference between Applied & Fine Art
Applied arts refers to the application of design and aesthetics to objects of function and
everyday use. Whereas fine arts serve as intellectual stimulation to the viewer or academic
sensibilities, the applied arts incorporate design and creative ideals to objects of utility,
such as a cup, magazine or decorative park bench.
- IN SIMPLE WORDS -
Applied art is usually used in industry and for the business to show the art practically and
fine art is the tender part of the art used to show the emotions and sometimes the part of
life of any one. So one is practical concerned and one is concerned with emotions.

Ad Agencies
Read on to find out top 10 Indian Ad Agencies and
International Ad Agencies. They are listed not on the
basis of any ranking, but just to help you find an ad
agency.
Part VII

Indian Ad Agencies

Indian Ad Agencies
• Mudra Communications Ltd.
• Pressman Advertising Ltd.
• FCB-Ulka Advertising Ltd.
• RK Swamy BBDO Advertising Ltd
• Mullen Lowe Lintas Group
• Rediffusion – Y&R
• Seagull Advertising
• JWT Mumbai
• Grey India
• Goldmine Advertising

1. MudraCommunications Ltd
Corporate office – Ahmadabad, Gujarat
Website – www.ddbmudragroup.com
Mudra Communications Ltd. founded in 1980 a Omnicom/DDB Worldwide
Group company and a leading advertising company in India. It has offices in
fifteen cities in India. Its clients include HDFC , Akai, Future Group , Ashok
Leyland, Asian Paints, Bata, Cipla, Aircel ,Reebok and many more.

2. Pressman Advertising Ltd.
Corporate office – Kolkata, West Bengal
Website – www.pressmanindia.com
Pressman is a renowned name in the advertising industry in India, having
presence in many cities includes Siliguri, Mumbai, Kolkata, Delhi, Chennai,
Bhubaneswar, Hyderabad, Bangalore, Nagpur, Guwahati and Patna. Pressman is
India’s ISO 9001:2008 certified agency.

D-Link, Corporate Advertising
Work done for Department of Tourism
West Bengal

3. FCB-Ulka AdvertisingLtd
Corporate office – Mumbai, Maharashtra
Website – www.draftfcbulka.in
FCB-Ulka was established in 1961 is consistently maintaining its position in the
top 10 Advertising agencies in India since its inception. FCB-Ulka has its
presence in 92 countries having 150 offices across the world.

HERO PLEASURE Ad
SUNFEAST DIGESTIVE Ad

4. RK Swamy BBDO Advertising Ltd
Corporate office – Mumbai, Maharashtra
Website – www.rkswamybbdo.com
RK Swamy started the advertisement business in year 1973 and became
leading brand since then. The company merged with BBDO and renamed it to
RK Swamy BBDO advertising. It works for big MNC’s, national companies and
corporates such as Air India, Mercedes-Benz, Piaggio, Asia motors, Volvoline
cummins etc.

5. Mullen Lowe Lintas Group
Corporate office –Mumbai
Website – www.mullenlowelintas.in
Mullen Lowe Lintas Group is one of India’s largest and most storied
communication groups. Having started operations in India way back in 1939,
Mullen Lowe Lintas Group is today, a star office of the Mullen Lowe Group, part
of the Interpublic Group of Companies. The agency has a brilliant and creative
pool of over 850 people across seven divisions and eight cities all over India to
manage its 250+ clients.
Over the years, Mullen Lowe Lintas Group through its services has helped build
some of India’s largest and most successful brands like Flipkart, Blenders Pride,
Tanishq, Vistara, Cleartrip, Google India, OLX and many more.

#FlyTheNewFeeling Vistara Ad
#BigBillionDays Flipkart Ad

6. Rediffusion – Y&R
Corporate office – Mumbai
Website – www.rediffusionyr.com
One evening in 1973, three leading stalwarts of advertising came together to
discuss the state of creativity in advertising.
The three people, Diwan Arun Nanda, Ajit Balakrishnan and Mohammed Khan,
came up with a game plan – to start their own advertising agency, Rediffusion.
Some of the clients are TVS Tyres, Heinz, Complan, Tata Motors, Videocon etc.

7. SeagullAdvertising
Corporate office – Pune,Mumbai
Website – www.seagulladvertising.com
Seagull Advertising is a full-service, successful 19-year old advertising and
brand consulting agency, specializing in branding for results. Their services
covers a wide range of verticals such as FMCG, education, healthcare, financial
services and real estate to name a few.

MANTRA Hoarding
ACROPOLIS for Web Promotion

8. JWT Mumbai
Corporate office – Newyork
Website – hwww.jwt.com/india
This is one of the oldest advertisement company in the world, JWT was founded
in year 1864. The company has been operating in more than 90 countries
worldwide and taken over by Hindustan Thompson in the year 2002. It is a one
of the best advertisement company in India which has notable clients such as
nestle, Unilever, DTC etc.

KELLOGG'S OATS Ad
NESTLE MUNCH MACHAA Ad

9. Grey India
Website – https://grey.com/india
Grey is one of the ten largest advertising agencies in the world, with offices in
over 83 countries. Grey Worldwide provides highly creative services like brand
ideas, brand planning, creative development and production. Their agency
widely spread over North America; Europe, Middle East & Africa (EMEA), Asia-
Pacific and Latin America.

TIC TAC Promo & Ad
FORTIS BEAST OF A MAN: A NEW
PERPECTIVE on Urology Ad

10. Goldmine Advertising
Website – www.goldmineltd.com
They are enriched with over two decades of experience. Matching their clients’
expectations with a thorough understanding of their brands. They have various
branches various branches in New Delhi, Ahmedabad, Baroda, Pune, Jaipur,
Meerut, Chandigarh, Nagpur, Goa, Lucknow and Bhopal.
Their clientele includes Amul, Honda, Godrej, Nissan, MTNL, ONGC, Aadhar etc.

GODREJ PROPERTIES Press Ad
DAMODAR JEWLLERS Press Ad

International Ad Agencies

International Ad Agencies
● Ogilvy & Mather
● DDB Worldwide
● McCann Worldgroup
● Dentsu
● FCB
● Publicis Worldwide
● WPP
● Interpublic
● Havas Worldwide
● Chiel Worldwide

1. Ogilvy & Mather
Corporate office – Newyork, United States
Website – www.ogilvy.com
Under CEO Miles Young, Ogilvy has achieved worldwide recognition in no time.
This is an award-winning ad agency. It gathered the most awards in the two most
prestigious award shows, the Effie’s and Cannes Lions. The agency was
originally created in 1948 by British-born advertising legend David Ogilvy,
virtually from scratch. They worked for some famous brands like Amazon, Coca
cola, IBM Cloud, Perrier etc.

Incredible India Campaign
Bounce Back Kurl-on Campaign

2. DDB Worldwide
Corporate office – Newyork, United States
Website – www.ddb.com
DDB Worldwide is one of the three main advertising networks within the
Omnicom marketing services group, and it maintains a close working
relationship within the group with marketing services networks Rapp and
Interbrand. They have worked for Volkswagen, McDonald's, Merck, Novartis,
Unilever etc.

McDonald's Happy Googles' Ad
Snack Time: Animated Webseried
by DDB

3. McCannWorldgroup
Corporate office –United States of America
Website – www.mccanworldgroup.com
is a leading global marketing firm providing marketers with best-in-class
strategic and creative services that meet their brand-building needs. Our
company is widespread in more than 120 countries to integrate advertising,
relationship management, promotion/event marketing, design, P.R., health
communications, worldwide production, and all forms of digital marketing. Their
clients are KFC, Staples, Dettol etc.

TV DOCTORS OF AMERICA,
CIGNA Commercial
MASTERCARD Commercial,Brazil

4. Dentsu
Corporate office – Minato, Tokyo, Japan
Website – www.dentsu.com
It is a Japanese international advertising and public relations company whose
headquarters are located in the Dentsu Building in the Shiodome district of
Minato, Tokyo. They manage the portfolio of more than 6000 clients worldwide.

“BIG” BURGER KING Campaign,
Japan
PANASONIC Campaign
Lok Sabha Election 2014 Campaign

5. FCB
Corporate office – Chicago, Illinois, United States
Website – www.fcb.com
The FCB name was reintroduced in 2014 for the network previously known as
Draftfcb. That business had been created in 2006 from the merger by
Interpublic of two of its existing subsidiaries: direct marketing specialist Draft
Worldwide and famed creative advertising network Foote Cone & Belding. Its
clients include Oreo, KFC, US Postal Service ,Nivea and many more.

Nivea Doll AD Campaign
The Baby Stroller Test-Ride By
CONTOURS AD Campaign

6. Publicis Worldwide
Corporate office – Paris,France
Website – www.publicis.com
Publicis Group is a French multinational advertising and public relations
company, and is one of the largest marketing and communications company in
the world, by revenue,headquartered in Paris. After 1945 the little-known Paris-
based advertising agency grew rapidly, becoming the world's fourth-largest
agency. It is now one of the "Big Four" agency companies, alongside WPP,
Interpublic and Omnicom. Some of their clients are American Airlines,
Bridgestone, Citi, Coca cola, Lancome, HP, Oral-B, Pfizer etc.

RENAULT- AD Campaign
HEINEKEN- AD Campaign

7. WPP
Corporate office – London,England
Website : www.wpp.com/wpp/
WPP plc, (Wire and Plastic Products) is a British multinational advertising and
public relations company with its executive office in Dublin, Ireland. It is the
world's largest advertising company by revenues, and employs around 190,000
people in 3,000 offices across 112 countries. Some of their esteemed
customers are Dell, Samsung, Nestle, Bank of America, LG, Universal Music
Group and many more.

“Every Bottle has a Story”
The CocaCola Company Campaign,
Brazil.
Microsoft-OneNote,
The Collective Project Campaign,
US

8. Interpublic
Corporate office – Newyork,US
Website – www.interpublic.com
The Interpublic Group of Companies, Inc. (IPG) is a publicly traded advertising
company.
The company consists of three major networks: McCann Worldgroup, Lowe and
Partners, and FCB. Its media agencies are bundled under the IPG Media brands
entity. It also owns a number of specialty agencies, including public relations,
sports marketing, talent representation, and healthcare. It's clientele includes
renowned firms like General Motors, Johnson & Johnson, L'Oreal Paris etc.

NorthStar Aviation Branding
Lamprell Flash Presentation

9. Havas Worldwide
Corporate office – Newyork,US
Website – www.havas.com
Havas Worldwide, formerly known as Euro RSCG, is one of the largest integrated
marketing communications agencies in the world, made up of 316 offices
located in 75 countries throughout the world. The firm provides advertising,
marketing services,and corporate communications to global, regional, and local
clients. It is the fifth largest communications group in the world, behind
Omnicom, WPP, Interpublic, and Publicis. List of clients include Dior, Carolina
Herrera, Philips, Burger King, Calvin Klien etc.

AIR FRANCE Campaign
LACOSTE Commercial

10. Chiel Worldwide
Corporate office – Seoul, South Korea
Website: www.chiel.com
Cheil Worldwide Inc. is a marketing company under the Samsung Group that
offers advertising, public relations, shopper marketing, sports marketing, digital
marketing, etc. It was established in 1973. It's clientele includes big brands like
Samsung, Dettol, Halonix, Channv Foundation, Almond Board of California,
Stabilo, Addidas and many more.

Human Rights Watch-End Child
Labour, Canada
Samsung Curved TV Ad, Mexico

Design Profiles Responsibilities
There are different types of designers in every field.
Some of the common design related profiles and
their responsibilities are shared in upcoming slides. It
will give you an idea about their work.
Part VIII

Fashion Designer
They work on the design of clothing and keep an eye on
latest trends. They basically focus in one area of design,
such as sportswear, children's wear, footwear or
accessories.
.

Responsibilities :
• Creating an idea and making a design by hand or using computer-aided
design (CAD) software.
• Keeping a check on latest trends in the market.
• Working with others in a team, like buyers to develop products to meet its
specifications.
• Interacting closely with sales, buying and production teams on an ongoing
basis to ensure the item suits the customer, market etc.
• Understanding design from a technical perspective, like producing patterns,
technical specifications for designs
• Selection and buying fabrics, trims, embellishments etc.
• Developing a pattern that is cut and sewn into sample garments and
supervising the process of creation.
• Negotiating with customers and suppliers

Graphic Designer
Graphic designers create visual concepts, using hand or computer software, to
deliver ideas that inspire, inform,attract or captivate consumers. They develop the
overall layout and design for advertisements, brochures, magazines, and
corporate reports using various tools like Adobe Photoshop, Illustrator,
InDesign,Flash and many more.

Responsibilities:
• Meet with clients to identify the scope of a project.
• Advise clients on strategies to how to target a particular audience.
• Convey the right message the design should portray.
• Develop graphics or audio images for product illustrations, logos, and
websites. Select the right combination of colors, images, text style, and layout
for the design.
• Know how to present the design to clients.
• Incorporate changes recommended by the clients into the final design.
• Review designs for errors before printing or publishing them.

Craft or Fine Artist
Craft and fine artists use a wide range of materials and techniques to
create art. Craft artists create handmade objects, such as pottery,
glassware, textiles or other objects. Fine artists, including painters,
sculptors, and illustrators, create original works of art for their aesthetic
value, rather than for a functional one.

Responsibilities:
• They use techniques, such as knitting, weaving, glass blowing, painting,
drawing, or sculpting.
• Develop creative methods for making art.
• Create sketches, models to guide their work.
• Select which materials to use on the basis of color, texture, strength, and other
qualities. Use visual elements, such as composition, color, space, and
perspective, to produce desired artistic effects.
• Develop portfolios highlighting their artistic styles and abilities to show to
gallery owners and others who are interested in their work.
• Display their work at auctions, galleries, museums and online marketplaces.

Art Director
They are responsible for the visual style and images in magazines,
newspapers, product packaging, and movie and television productions. They
create the overall design and direct others who develop artwork or layouts.

Responsibilities:
• Review and approve designs, artwork, photography, and graphics developed by
other team members.
• Talk to clients to get an idea about their requirements and develop an artistic
approach and style.
• Coordinate with other creative departments.
• Develop detailed budgets and timeline.
• Present designs to clients for approval.

Multimedia Designer or Animator
They create animation and visual effects for television, movies, video games,
and other forms of media. They create 2D and 3D models and animation.

Responsibilities:
• Research on upcoming projects to help create realistic designs or animations.
• Create storyboards that map out key scenes in animations.
• Create graphics and animation using computer programs and illustrations.
• Work in a team of animators and artists to create a movie, game, or visual effect.
• Determine how to represent a concept visually in a best way.
• Determine what elements like photographs, art, or other design to use.
• Develop the overall design of a publication, or an advertising campaign.
• Supervise design team. Edit animations and effects on the basis of feedback from
directors, other animators, game designers, or clients.
• Meet with clients and other designers to review deadlines and development
timeline

After going through the presentation, try to answer
questions for the following questions:
• Describe the Graphic Design Process.
• List down some of the achievements of Graphic
Designers around the world.
• Name few famous Graphic Design Agencies around
the world?

• List down some famous Graphic Design Institutes.
• What are different types of art forms?
• Describe some of the achievements of International and Indian Graphic
Designers.
• What are latest trends in Graphic Design Industry.
• Write down about 5 most popular Graphic design artists in India and
Internationally.

Project on "Designs, Designers, and
Design Industry"
Create a Scrap which will contain all the points which we have
discussed today and submit to me within 07 days.
Thanks
For feedback and comments please email me at: info@admecindia.co.in

Want to read more on visual designing
http://www.graphic-design-institute.com
R
ADMEC MULTIMEDIA
Helpline 1: +91 9811-8181-22
Helpline 2: +91 9911-7823-50
URL: http://www.admecindia.co.in

An Insight on Designs, Designers, and Design Industry

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