Check out this presentation to experience the power of visual communication with the help of a glimpse of its history. This guide to visual communication is covering all the important aspects that every design enthusiastic should know.

1. ADMEC MULTIMEDIA INSTITUTE®
RAVI BHADAURIA
WWW.ADMECINDIA.CO.IN
Visual Communication
Introduction and History

2. Topics
• Define: Visual Communication
• History of Visual Communication
• Visual Communication Nodes
• Visual Communication Model
• Advantages and Disadvantages

3. "The more you see, the more you know.“
― Aldous Huxley
(An English Writer)

8. Define: Visual Communication

9. Communication involves the imparting or
interchanging thoughts, opinions, or
information among people by speech, writing,
or signs.
People communicate in different ways.
1. Verbal : Verbal communication entails the use
of words in delivering the intended message.
a. Written b. Oral

10. 2. Non-verbal : Nonverbal communication entails
communicating by sending and receiving wordless
messages.
a. Physical nonverbal communication
b. Paralanguage such as prosody, volume, pitch etc.
3. Visual Communication : Through visual aids such
as signs, typography, drawing, graphic design,
illustration, color and other electronic resources.

11. Visual communication is the communication of
ideas through the visual display of information.
Primarily associated with two dimensional
images, it includes: art, signs, photography,
typography, drawing fundamentals, color and
electronic resources.
Recent research in the field has focused on web
design and graphically oriented usability.

12. History of Visual Communication

13. Rocks and Caves

14. Cave Paintings
Cave paintings (also known as "parietal art") are
painted drawings on cave walls or ceilings,
mainly of prehistoric origin, dated to some
40,000 years ago (around 38,000 BCE) in
Eurasia.

15. Petroglyphs
Petroglyphs are images created by removing
part of a rock surface by incising, picking,
carving, or abrading, as a form of rock art in
North America.

16. Geoglyphs
A geoglyph is a large design or motif (generally
longer than 4 metres) produced on the ground
and typically formed by clastic rocks or similarly
durable elements of the landscape, such as
stones, stone fragments, live trees, gravel, or
earth.

17. Ideograms
A character symbolizing the idea of a thing
without indicating the sounds used to say it.
Examples include numerals and Chinese
characters.

18. Chinese

19. Sumerians

20. Ancient Egyptians

21. The Alphabet

22. The Phoenician

23. The Greeks

24. The Romans

25. The Art of the Book

26. Celtic Manuscripts

27. Ottonian manuscripts

28. Carolingian manuscripts

29. Romanesque manuscripts

30. Gothic manuscripts

31. The Printing Press

32. Movable type

33. Incunabula
An incunable, or sometimes
incunabulum, is a book, pamphlet,
or broadside that was printed—not
handwritten—before the year 1501
in Europe.

34. History of Printing

35. Woodblock printing 200
Movable type 1040
Printing press c. 1440
Etching c. 1515
Mezzotint 1642
Aquatint 1772
Lithography 1796
Chromolithography 1837
Rotary press 1843
Hectograph 1869
Offset printing 1875
Hot metal typesetting 1884
Mimeograph 1886
Photostat and
rectigraph
1907
Screen printing 1911
Spirit duplicator 1923
Dot matrix 1925
Xerography 1938
Phototypesetting 1949
Inkjet printing 1951
Dye-sublimation 1957
Laser printing 1969
Thermal printing c. 1972
3D printing 1981
Solid Ink 1986
Digital printing 1991

36. The Master of Type

37. Leonardo da Vinci: engineering sketch

38. The Renaisance Book

39. Cyclopedia

40. The Mercator Atlas

42. Breaking the Grid

43. Lithographic stones

44. Photography

45. Posters

46. The Avantgarde

47. Constructivism

48. Futurism

49. Dadaism

50. Bauhaus

51. Destijl

52. The Modernists

53. Art Deco

54. Information Graphics

55. Swiss Style

56. The Computer

57. Web Design

58. Processing

59. Data visualisation

60. 3D

61. User interface design

62. Visual Communication Nodes

63. Visual
Communication
Visual intelligence/
Cognition/
Perception
Visual
literacy
Graphic design/
Aesthetics
Visualization/
Creativity
Visual culture/
Visual rhetoric/
Visual semiotics
Professional performance:
Photography/Film/Video/Internet/
Mass media/Advertising/PR

64. Advantages and Disadvantages

65. Advantages
• Transcends language barriers
• Attention getting
• Ability to pick up information while in a
passive state of listening
• It seems to be trustable

66. Disadvantages
• Imprecise & difficult to convey complex ideas
• Except for pictures/symbols, it can only
communicate for limited distances, and only in
the present moment
• Often cannot transmit factual information
• Is open to multiple interpretations -- easy to
misread
• Can possibly distract from the original intent
of the message

67. What Makes Good Visual
Communication?
• Clear
• Readable
• Says only one thing
• Stays on the subject
• Important
• Interesting
• Simple
• Accurate

68. What’s Your Message?
ADMEC MULTIMEDIA
WWW.ADMECINDIA.CO.IN
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