Graphic Designers sometimes use terms that could be misunderstood by the layman. To learn the best join the best graphic design institute in Delhi and the courses offered by them.

1. fonts Typefaces
Tints
Tones
Top 10 misunderstood terms used by
Noob Graphic Designers
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2. Graphic designing is also a full-fledged dynamic industry that has its own terms and
languages that designers use to communicate with each other.
The journey of good to great designer starts with the strong foundation &
understanding of some designing terms. Even most amateurs’ designers don’t know the
difference between the common terms like typeface and font and use them incorrectly.
Let’s explore all the misunderstood terms to understand and
use them wisely in future.

3. Fonts and typefaces
Most of the designers still get confused between these two. Font actually means the variations
available in the typeface. For example, bold, light, italic, condensed, extrabold etc whereas
typeface means the collective family of fonts. A family where all the letters are of the same style.
For example, Roboto is not a font it is a Typeface. Sometimes when people refer to fonts, they
want to refer Typefaces.

4. Tracking and Kerning
One of the most misunderstood terms that designers use bluntly are Tracking and kerning.
Tracking refers to the space between the group of letters while kerning let you alter the
space between individual letters. Using kerning, you can add or subtract the spaces between
the letters to make them visually appealing.

5. Backdrop and Background
Backdrop is a cloth used behind the main object in sketching, fine arts and photography
whereas Background is anything that is behind something. If you are talking to a graphic
designer or about designing industry you have to use background and not backdrop.

6. Gradient and Gradient Mesh
A standard gradient option creates a gradual gradient effect in the object whereas gradient
mesh creates a grid with the editable points and allows you to add colors on every point.
Standard Gradient comes with limited options like linear or radial but in Gradient mesh you
have to adjust any color on any point according to your preference.

7. Tints and Tones
When white is added to a pure color we get tint of that color and when we add grey to the
pure color the output is called tone. Tint increases the lightness of the color while tone
results in reduction of chroma of the color.

8. Hue and Color
Color is used as an umbrella term which includes all other terms like tint shade tone. Color is the
general and wider term that incorporates all the elements while Hue is the term used for the
purest form of colors - red, orange, yellow, blue, green and violet. Pure Black, Pure white and
Pure Grey doesn’t contain any hue.

9. White Space and Negative Space
White space refers to the space present in the design used to give a breathing space to the
elements while the negative space is obtained when two or more object interacts with each
other’s. It is not compulsory that white space is white in color, It can be of any color. Whitespace
improves the understanding and readability of the design. Absence of this can result in chaotic
output. In negative space the object interacts in such a way that it gives the illusion of real object.

10. Lettermark and Wordmark
Lettermark is a kind of abbreviation of the brand name designed as a logo. Companies use these
because they are relatively easier to remember and left a long-lasting impact on viewer's mind for
example ‘W’ in Volkswagen logo. Wordmark refers to logotype which contains the full name of
the company. These kinds of logos are generally created using typographic effects and are widely
used across the world for example, FedEx, CocaCola, etc

11. Black&White and Grayscale
True black and white image contains only two colors i.e. black and white whereas
Grayscale images consist of black, white and shades of grey.

12. Prototype and Wireframe
A wireframe is basically a static representation of the final product. It provides the basic guidelines
and structure to the website. For designers and the developer’s wireframe act a skeletal framework
which they can follow while working. Prototypes provides a more detailed design model of the
product. With prototypes you can include various visual attributes like animations, transitions,
events and much more in your design.

13. So, these were a few terms that we all have misunderstood. Don’t worry if you have just
started. We all went through this phase where design terms become extremely tricky to
handle. But the good part is the more we indulge ourselves into it the more we become
familiar with the terms in detail.
If you want to learn graphic designing then join ADMEC, which is the best graphic design
institute in Rohini as we provide the exclusive range of graphic design courses in delhi.
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