1.
2016 Gaming Report
ADOBE DIGITAL INSIGHTS

2.
Where our data comes from
• Comprised of 2.5B visits to retail gaming and gaming-related websites between January
2015 and March 2016 (all aggregated and anonymous)
• Specific to computers: based on transactions for about 80,000 products
• Specific to consoles: based on transactions for about 4,000 products
• Social data based on 20+ million social engagements from June 2015 and July 2016 from
variety of sources including Facebook, Reddit, Twitter, Instagram, YouTube
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Gaming sales on the rise
$25.3B U.S. gaming sales overall projected to reach $25.3B in 2016, up from $23.5B in 2015
Millennials and Gen Xers spent more time engaging in financial services than older generations (Boomers and 70+)
42% online revenue growth YoY between Q1 2015 and Q1 2016
$11.1B U.S. online gaming and sales will account for $11.1B in 2016, 44% of total sales
32% heavily seasonal; 32% average revenue increase between September and December
(2015 Q4 revenue accounts for 35% of sales)

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4
Prices for consoles see deflation
10.13% 5%
While high-end computers show little
deflation (2.68%), consoles show 10.13%
decrease YoY
The best time to buy a console is in
November, with average month-over-month
price reduction of 5%

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5
Open betas help sales
1.7x
4.2x
Games that featured open betas sold:
More than non-open beta games one day prior to
game release
More than non-open beta games 60 days before
game release

6.
6
Virtual reality (VR) gaining steam
Social mentions for biggest VR players (Hololens, HTC
Vive, Playstation VR, Oculus) increased 14% QoQ (Q2
2016)

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HTC Vive rising above competition
HTC Vive increase in QoQ mentions (QoQ (Q2 2016)115%
-3%
Hololens decrease in QoQ mentions
-20%
Oculus decrease in QoQ mentions
-63% Playstation VR decrease in QoQ mentions

8.
8
eSports continues strong momentum
eSports has a larger social following than the
NFL, NHL and MLB
40% increase in NA mentions YoY; Europe
sees most growth
Counter Strike Global Offensive leads
eSports communities; DOTA 2 comes in 2nd

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Glossary
• Open Beta – Game testing that is open to any user for set amount of time, prior to it’s
release
• E3 – Electronic Entertainment Expo in June
• Gamescom – Game expo hosted in Cologne Germany
• VR/AR – Virtual Reality/ Augmented Reality
• Social Sentiment – Emotional tone behind a series of words, used to gain an
understanding of the attitudes, opinions and emotions expressed within an online
mention
• eSports – Competitive tournaments/ leagues comprised from video games

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E3 losing relevancy
While Gamescom doesn’t have any major
publishers skipping event, Sony and
Microsoft are not doing press briefings
(which drives social mentions)
E3 social mentions down 35% YoY as many
large names were absent (Activision, Disney
Interaction, EA all skipped booths in 2016)

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VR maintains excitement, games see drop off
AR and VR net more total mentions and see
less decline: -19% in July compared to May
Video games drop off in terms of
conversation: -49% in July compared to May

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13
Vive vs. Oculus
VIVE:
Released April 2016
Multiple sensors for room scale VR
Launched with VR controllers
50 games at launch
Price point: $799
Partnered with Steam
Oculus:
Released March 2016
Single senor for room scale VR (Q4 update
to 4 sensors)
Launched with Xbox Gamepad
30 games at launch
Price point: $599
Purchased by Facebook