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ADI: Super Bowl 50 Will Be Tipping Point For Ad Industry

With more than one in three consumers watching live sports today on a device other than a traditional television set, Super Bowl 50 is likely to see some major shifts in how consumers watch the big game, according to new analysis by Adobe Digital Index (ADI).

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ADI: Super Bowl 50 Will Be Tipping Point For Ad Industry

  1. 1. Learn more about Adobe Digital Index. ADOBE DIGITAL INDEX METHODOLOGY: Based on analysis of aggregated and anonymous data. 10million + Social engagements (mentions, page likes, followers) captured from January – May 2015 from blogs, Facebook, G+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, WordPress, and YouTube. Social buzz is publically available and based off of aggregate total. Video viewing methodology 36 billion TV everywhere authentications. Survey Methodology: We talked to 400 + US con- sumers who have viewed a live sporting event in the last year about their thoughts on the Super Bowl. Millennial (18-34), Gen X (35-49), Baby Boomer (50+). Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2016 Adobe Systems Incorporated. All rights reserved. Get your foam fingers and finger foods ready. plan on buying chips.75%59%plan on buying pizza.63% 34% 32% of women plan on buying decor. of men plan on buying a TV. plan on buying buffalo wings. Super Bowl ads score big on social media. Football isn’t the only thing to get excited about. During the Super Bowl, companies always show their best commercials to get people talking about their brand. In 2015, Super Bowl advertisers earned 5x more social buzz than those who didn’t advertise. 5x 25 days after the game. “People talk about top Super Bowl ads on social media for an average of 87% 2x more than the World Series, and 2.5x more than the Rio Olympics. Plan on watching Super Bowl 50 NFL NBA MLB NCAAF 100% 80% 60% 40% 20% 0% MILLENNIAL GEN X BABY BOOMER Sport leagues watched most frequently by generation. No matter the device or generation, the NFL is the favorite major sports league. The NFL’s number one fans. 3.5X Mobile devices have changed the way fans view sports. Millennials cheer for their teams, at home or away. 7% 3% 37% 28% 26% VERY UNLIKELY VERY LIKELY LIKELY NEUTRAL UNLIKELY for special sporting events like the Super Bowl were from mobile devices. plan to view at least part of the Super Bowl on smartphones or tablets than those 35+. Millennials planning on downloading app for sports viewing. MORE MILLENNIALSVIDEO STARTS1/3 2015 50% 1/3 Wear your favorite jersey. Watch on your favorite device. We can’t get enough of our favorite sports. Consumers are watching on more devices than ever, including mobile, PC’s, and game consoles. watch live sports on something other than traditional TV. OF MILLENNIALS 80% INCREASE OF CONSUMERS of watching sports on TV Everywhere year-over-year. watch live sports on smart TV’s, mobile devices, PC’s, and game consoles. THE DIGITAL PLAYING FIELD IS CHANGING. Super Bowl 50 is almost here. Take a look at some exciting trends surrounding the big game, brought to life by Adobe Digital Index. @adobeindex