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The Adobe Digital Economy Project’s Digital Price Index finds that the last month of 2016 shows several categories with MoM inflation between November and December, including televisions (7.8%), appliances (6.0%), tablets (5.4%), electronics (2.8%), and toys (2.7%). At the close of the holiday shopping season, prices increased between November and December for all categories (except toys) by a larger margin in 2016 than in 2015 (1.9% average increase in 2015 vs. 3.6% increase in 2016). Despite these large MoM increases, almost all categories show continued cumulative deflation year-over-year, especially in televisions (-19.8%), tablets (-16.1%), electronics (-9.7%), and toys (-6.9%)
The Adobe DPI also introduces three new categories this month: alcoholic beverages, auto parts, and tools & home improvement products. In the U.K., the Adobe DPI shows significant MoM inflation for computers (3.9%), slight inflation for groceries (0.4%) and slowing deflation (0.7%) for televisions. Across the pond, computer prices rose as they did in the U.S. while televisions bucked the U.S. trend and saw MoM price declines in December.