1.
Take a seat on the 50-yard line for an in—depth view of social
buzz surrounding the NFL. Brought to life by Adobe Digital Index.
Ciadobeiirdex
A BIGGER BUZZ
The NFL has more preseason social media buzz than any
other US. team sport.
SOCIAL MENTIONS OF MAJOR SPORT LEAGUES
By the first coin toss ofthe
opening game, the NFL
should have eclipsed five
I | n million mentions in August.
2 MONTHS 1 MONTHS OPENING MONTH
to opening to opening (NFL & college projected)
. i. ~i . "i'. II~iIl’; . iI. f.ii: :Ii<i—'. i~: . i. i:. -'i v. 'ii4Iia . zr wi: r-i: =rrr Iri4.~~’
GROWING APPEAL AUDIENCE MOODS
A US. favorite, the NFL continues to gain Social media buzz gives key insight into
popularity worldwide. how the audience really feels.
NY GIANTS PERCENT OF SOCIAL BUZZ NFL SENTIMENT PRIOR TO
BY COUNTRY SEASON STARTING
Tee ii‘I€'i: v‘V: (l: .il'-< the it: -'«. :ii.9Iis: =Vst i‘i: r« , 1 38% 30% 10%
cppigal of city IIIFL T, r:c1l7I A : ,.hi: third i: _:, ~., ;
tegmd social Del-Z CDITIE from ificire t": i‘ 19% 50% 10%
ci: ii. inrries i: i_, tside tne l, .n ted States Sadness Admiration Joy
1¢y 5%
1% ° 0 0
17 / o 5 / o
12% 10% 9%
Surprise Anticipation
64%
O I""l li- l. l jI| .=, ~Ii i—iI—i. i- I O Fi: 'I. .~ i'. I‘ ill ‘I2
19%
IIif? If‘-fad p C: ‘y‘F'l' iintiifr "1(: l«P Inna llf”-if-"T 9
? ei‘itiI“. =rif
n 5.1 “1-7, '. I‘. I'i"iI, T’l7 I ‘I piiozi
. p: iIiilTl'. i‘i, 'I
. I 'IIITI= I~I . III . -I'I 49ERS FANS SOCIAL BUZZ SENTIMENT
O I, |iii'. ii'~. ,1li I_: i,l'ii'i'i O I, iiIiiid. i O I', 'fl'i: :I'
Admiration 2 20%
Joy - I996
7 9 of of NH soc al bu77 comes ‘roci Disgust I 6% ‘ V 5
0 WW, ” we L175‘ Surprise - 9% -.
Anticipation I 2%
Anger I 4%
Sadness ‘ 40%
5
M T. ‘ H. . . , . y The building ri. v'a. ry bPl/ IJPGIT the Seattle Soahaw-<s anc
j y i , . , , . , , Sanl»ranciscoiI1?iers shows no love lost among fans,
. , , , H _, ,1, . ., , , , , vi th 53% of social 3077 from 49-. =r<. fans aooiit the
, y I . , y . i, V, S<= oha~I. -‘ks ranting to sadness, .1"ge'_, o' surpr se.
PLAYING FAVORITES.
Social buzz puts fan favorites into perspective
TOM BRADY
NFL QUARTERBACK SOCIAL BUZZ TOP 100 NFL PLAYERS SOCIAL BUZZ
Johnny Manziel Tom Brady
TiII‘1If’—I'-iI-I‘. »I‘ — . :.I‘»Ii-WI-iI‘IIIii
F‘~“: «‘T-iii‘ "ill-1i‘i'iIi’I, i', — 'v1 : -r -’. .<'ii "iii
I"-I‘IIl~: — 2 . ~I1vJ»'-Ii‘ L‘; i‘i1-il‘i
TOP 10 NFL AND COLLEGE FOOTBALL SOCIAL BUZZ BY TEAM (LAST 30 DAYS)
COLLEGE FOOTBALL
You can't ignore the up and comers. College football is no second
string to the NI-L. Some college teams are making their case for 1 1
popularity. lhe LSU ligers, USL lrojans, and lexas Longhorns had S
more social buzz than 25 NFL teams.
BILLION
Fantasy football is rapidly
‘ becoming as popular as the
real thing, ballooning to an
8 estimated $11 billion
industry. ESPN is leadingthe
HEISMAN TROPHY HOPEFULS SOCIAL BUZZ
way currently with 15x more
social buzz than rival Yahoo
Jameis Winston Marcus Mariota TJ Yeldon Todd Gurley Bryce Petty over the last 30 days,
l»‘sU Oregon Alabama l_JGA Baylor
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ZOI4 Adobe Systems Incorporated All rights reserved Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in
the United States andfor other countries Methodology Social mentions data is publicly available and pulled from Adobe Social comprising 17 million+ social mentions
related to NFL and College Football from blogs, Facebook. 6+, Reddit, Twitter, Dailymotion. Flickr, lnslagrarn, Tumblr, VK, Disqus. Foursquare, Metacafe, Wordpress, and
YouTube Social buzz I5 based offolaggregate total All other trademarks are the property of their respective owners Sentiment and emotions are analyzed and
provided through Adobe Social lohnny Manziel in Kyle Field byShutterbug-159 Tom Brady by Keith Alliscri