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Adobe Digital Insights: Stock Trends -- No Man is an Island

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In honor of Earth Day, our Adobe Digital Insights team explored shifts in our relationship to nature and urbanization. See what they found as they dive through data across our Creative and Experience Clouds.

Published in: Data & Analytics
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Adobe Digital Insights: Stock Trends -- No Man is an Island

  1. 1. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. No Man Is an Island Adobe Digital Insights
  2. 2. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Methodology § Aggregated and anonymous data from Adobe Creative & Marketing Clouds: § 483M+ Page Views on Adobe Stock from Jan. 2016 to Jan. 2017, processed and classified using Adobe Sensei Natural Language Processing and Deep Learning technologies § 10K Adobe Stock Images analyzed using Adobe Sensei Computer Vision and Machine Learning technologies § Data from different Adobe Cloud solutions: 2 Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
  3. 3. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Key Insights § Despite our deepening urbanization, Nature is growing in our conscience as both our responsibility and our reward. § While views of both Nature and Urban imagery grew substantially, Urban imagery “out grew” nature imagery by 32 points due to the growth of environmentally responsible Urban imagery § Nature imagery expressing positive sentiment grew 2X as much as Nature images with a negative sentiment § Urban imagery grew the most in segments where Urban and Nature elements are in balance, harmony, or positive co-existence 3
  4. 4. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Stewards of Nature We are More Urban Than Ever, but Nature is our Lifeline § Urban and Nature imagery growth reflect our increasingly dual nature as both masters and stewards of our environment. § Nature categories grew 145% § Urban categories grew 177%, outgrowing Nature by 32 percentage points. § Nature is increasingly our escape, our paradise, and our source of fun. § On average nature images with positive sentiment grew 2X as much as images with more negative sentiment. 4 VS
  5. 5. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. GREEN IS THE NEW GREY Growth of Urban Imagery Fueled by a Growing Co-Existence segment § Urban imagery (those defined by man-made features) are growing the most in segments that prominently feature balance or co-existence with nature. § 62% of images from urban categories feature nature as a element of balance, or co- existence. § 25% of images were of a purely urban, or all man-made environment. § 13% of images display nature as a force reclaiming what was once man made 5

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