Adobe Digital Insights: Stock Trends -- No Man is an Island

2. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Methodology § Aggregated and anonymous data from Adobe Creative & Marketing Clouds: § 483M+ Page Views on Adobe Stock from Jan. 2016 to Jan. 2017, processed and classified using Adobe Sensei Natural Language Processing and Deep Learning technologies § 10K Adobe Stock Images analyzed using Adobe Sensei Computer Vision and Machine Learning technologies § Data from different Adobe Cloud solutions: 2 Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

3. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Key Insights § Despite our deepening urbanization, Nature is growing in our conscience as both our responsibility and our reward. § While views of both Nature and Urban imagery grew substantially, Urban imagery “out grew” nature imagery by 32 points due to the growth of environmentally responsible Urban imagery § Nature imagery expressing positive sentiment grew 2X as much as Nature images with a negative sentiment § Urban imagery grew the most in segments where Urban and Nature elements are in balance, harmony, or positive co-existence 3

4. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Stewards of Nature We are More Urban Than Ever, but Nature is our Lifeline § Urban and Nature imagery growth reflect our increasingly dual nature as both masters and stewards of our environment. § Nature categories grew 145% § Urban categories grew 177%, outgrowing Nature by 32 percentage points. § Nature is increasingly our escape, our paradise, and our source of fun. § On average nature images with positive sentiment grew 2X as much as images with more negative sentiment. 4 VS

5. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. GREEN IS THE NEW GREY Growth of Urban Imagery Fueled by a Growing Co-Existence segment § Urban imagery (those defined by man-made features) are growing the most in segments that prominently feature balance or co-existence with nature. § 62% of images from urban categories feature nature as a element of balance, or co- existence. § 25% of images were of a purely urban, or all man-made environment. § 13% of images display nature as a force reclaiming what was once man made 5